Alcoholic Drinks in Denmark

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178583

Pages: 113

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 1900.00

Report description

Alcoholic drinks volume sales continued to decline in 2012, although at slightly slower pace than over the five year review period. Factors included consumer health concerns, tighter household budgets during the economic downturn, with many opting for “less-but-better”, loss of trade to German border retailers due to high Danish excise duties, and a shift in consumption from beer and wine to spirits which is less bulky in terms of volume.

Euromonitor International's Alcoholic Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Danish Alcoholic Drinks Consumption Remains in Decline
More Than A Third of Beers Consumed in Denmark Are Bought in Germany
Consumer Preferences Are Changing Away From Beer
On-trade Sales in Recovery
Alcoholic Drinks Sales To Stabilise With Economic Recovery
Key Trends and Developments
Danish Alcohol Consumption Is in Decline
Increasing Feminisation of Younger Danes' Preferences in Alcoholic Drinks
Cross-border Trade Is Becoming Routine
Younger and Female Consumers Remain the Key Challenge for Beer Manufacturers
Summary 1 Key New Product Developments 2012-2013
Specialist Retailers Lose Sales To Grocery Retailers
Summary 2 Leading Specialist Retailers 2012
No Merger and Acquisition Activity, Companies Waiting for Transparency
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 3 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 4 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Cult A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Cult A/S: Key Facts
Summary 6 Cult A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cult A/S: Competitive Position 2012
Harboes Bryggeri A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 8 Harboes Bryggeri A/S: Key Facts
Summary 9 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Harboes Bryggeri A/S: Competitive Position 2012
Just A/s, Hans in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 11 Hans Just A/S: Key Facts
Summary 12 Hans Just Group A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Hans Just A/S: Competitive Position 2012
Royal Unibrew A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 14 Royal Unibrew A/S: Key Facts
Summary 15 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Summary 16 Royal Unibrew A/S: Production Statistics 2012
Competitive Positioning
Summary 17 Royal Unibrew A/S: Competitive Position 2012
Skjold Burne Vinhandel A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 18 Skjold Burne Vinhandel A/S: Key Facts
Summary 19 Skjold Burne Vinhandel A/S: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Skjold Burne Vinhandel A/S: Private Label Portfolio
Competitive Positioning
Summary 21 Skjold Burne Vinhandel A/S: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 22 Lager by Price Band 2012
Table 21 Number of Breweries 2007-2012
Category Data
Table 22 Sales of Beer by Category: Total Volume 2007-2012
Table 23 Sales of Beer by Category: Total Value 2007-2012
Table 24 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 25 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 26 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 27 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 28 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 29 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 30 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 31 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 32 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 33 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 34 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 35 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 36 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 37 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 38 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 39 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Cider/Perry: Total Volume 2007-2012
Table 43 Sales of Cider/Perry: Total Value 2007-2012
Table 44 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 45 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 46 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 47 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 48 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 49 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 50 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 51 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 52 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 53 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 54 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 55 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 56 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 57 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 58 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 59 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 23 Benchmark Brands 2012
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2007-2012
Table 78 Sales of Spirits by Category: Total Value 2007-2012
Table 79 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 80 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 81 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 82 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 86 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 88 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 89 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 91 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 92 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 93 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 94 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 95 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 96 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 97 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 98 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 99 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 100 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 101 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 102 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 105 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 106 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 107 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 108 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 109 Sales of Wine by Category: Total Volume 2007-2012
Table 110 Sales of Wine by Category: Total Value 2007-2012
Table 111 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 112 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 113 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 114 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 115 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 116 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 117 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 118 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 119 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 120 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 121 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 122 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 123 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 124 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 125 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 126 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 127 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 128 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 129 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 130 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 131 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 132 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 133 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 134 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 135 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 136 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 137 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 138 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 139 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 140 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 141 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 142 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 143 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 144 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 145 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 146 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 147 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 148 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 149 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 150 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Denmark (in Europe)