Alcoholic Drinks in China

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176795

Pages: 133

Format: PDF

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Price: $ 1900.00

Report description

Real GDP growth reached 7.8% in 2012, the lowest for the entire review period. Moreover, the global economic outlook remained uncertain since the outbreak of the financial crisis in 2008. These negative economic situations were unfavourable for the alcoholic drinks market in China, resulting in decelerating volume growth in 2012 compared to the previous year. However, grape wine still maintained double-digit volume growth in 2012, thanks to a small base and its health benefits.

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
Leading Players Further Concentrate in This Fragmented Market
Small Independent Grocers and Supermarkets Lead in Distribution
Steady Growth Expected for the Forecast Period
Key Trends and Developments
Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
Upgraded Drink-driving Law Changes Drinking Behaviour
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activities
Summary 2 Merger and Acquisition Activity 2011-2012
Summary 3 Speculated Merger and Acquisition Activity 2012-2013
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 16 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 17 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 18 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 19 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Table 20 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 21 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 22 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
Table 28 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
Table 30 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Beijing Yanjing Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 6 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 7 Beijing Yanjing Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Beijing Yanjing Brewery Co Ltd: Competitive Position 2012
China Resources Enterprise Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 9 China Resources Enterprise Co Ltd: Key Facts
Summary 10 China Resources Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 China Resources Enterprise Co Ltd: Competitive Position 2012
Harbin Brewery Group Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 12 Harbin Brewery Group Ltd: Key Facts
Company Background
Production
Summary 13 Harbin Brewery Group Ltd: Production Statistics 2012
Competitive Positioning
Summary 14 Harbin Brewery Group Ltd: Competitive Position 2012
Henan Jinxing Brewery Group in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 15 Henan Jinxing Brewery Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Henan Jinxing Brewery Group Co Ltd: Competitive Position 2012
Jiangsu Yanghe Distillery in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 17 Jiangsu Yanghe Distillery: Key Facts
Summary 18 Jiangsu Yanghe Distillery: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Jiangsu Yanghe Distillery: Competitive Position 2012
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 20 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 21 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2012
Tsingtao Brewery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 23 Tsingtao Brewery Co Ltd: Key Facts
Summary 24 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 Tsingtao Brewery Co Ltd: Competitive Position 2012
Vats Liquor Chain Store Management Jsc Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 26 Vats Liquor Chain Store Management Joint Stock Co Ltd: Key Facts
Summary 27 Vats Liquor Chain Store Management Joint Stock Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 28 Vats Liquor Chain Store Management Joint Stock Co Ltd: Competitive Position 2012
Yantai Changyu Pioneer Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 29 Yantai Changyu Pioneer Co Ltd: Key Facts
Summary 30 Yantai Changyu Pioneer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 31 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2012
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 32 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 33 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 34 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 35 Lager by Price Band 2012
Category Data
Table 31 Sales of Beer by Category: Total Volume 2007-2012
Table 32 Sales of Beer by Category: Total Value 2007-2012
Table 33 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 35 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 36 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 37 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 38 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 39 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 40 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 41 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 42 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 43 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 44 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 45 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 46 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 47 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 48 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 49 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 50 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 51 Sales of Cider/Perry: Total Volume 2007-2012
Table 52 Sales of Cider/Perry: Total Value 2007-2012
Table 53 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 54 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 55 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 56 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 57 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 58 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 59 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 60 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 61 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 62 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 63 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 36 Benchmark Brands 2012
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2007-2012
Table 82 Sales of Spirits by Category: Total Value 2007-2012
Table 83 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 84 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 88 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 90 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 95 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 96 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 97 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 98 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 99 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 100 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 101 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 102 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 103 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 109 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 110 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2007-2012
Table 114 Sales of Wine by Category: Total Value 2007-2012
Table 115 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 116 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 134 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 140 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 141 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 142 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 143 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 144 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 145 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 146 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 147 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 148 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 149 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: China (in Asia), China (in BRICM)