Alcoholic Drinks in Bulgaria

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181183

Pages: 117

Format: PDF

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Price: $ 1900.00

Report description

In 2012 the volume growth of the alcoholic drinks market was higher than during the review period - it accelerated after two years of negative growth and hesitant development in 2011. The slowdown of the Bulgarian economy, which commenced in 2009, is still evident and is also impacting the volume sales of alcoholic drinks. Not all sub-categories performed equally, with beer and spirits being most successful.

Euromonitor International's Alcoholic Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
alcoholic drinks Sales Recover Following the Crisis
the Launch of Low Alcohol Fruit Flavoured Beers Impacts the industry Structure
the Market Is Dominated by Three Multinational Companies
the Modern retailing Formats Develop on Account of the independent Small Grocers
Volume Growth To Improve Noticeably During the Forecast Period
Key Trends and Developments
Consumers' Propensity To Save Impacts alcoholic drinks Negatively
the alcoholic drinks Market To Become increasingly Segmented
Significance of the Non-retail Sector increases in the Shaky Economic Conditions
Key New Product Launches Bring More Flavours To the alcoholic drinks Market
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers - Mitigated Success
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Bgnies
Table 2 Taxation and Duty BGNies on alcoholic drinks 2012
Table 3 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 4 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 5 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 6 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 7 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 8 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 9 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market indicators
Table 10 Retail Consumer Expenditure on alcoholic drinks 2007-2012
Market Data
Table 11 Sales of alcoholic drinks by Category: Total Volume 2007-2012
Table 12 Sales of alcoholic drinks by Category: Total Value 2007-2012
Table 13 Sales of alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of alcoholic drinks: % Total Volume 2008-2012
Table 20 Distribution of alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of alcoholic drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of alcoholic drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Boliarka VT AD in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 5 Bolyarka VT AD: Key Facts
Summary 6 Bolyarka VT AD: Operational indicators
Company Background
Production
Competitive Positioning
Summary 7 Boliarka VT AD: Competitive Position 2012
Britos Eood in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 8 Britos EOOD: Key Facts
Company Background
Production
Summary 9 Britos EOOD: Production Statistics 2012
Competitive Positioning
SIS Industries OOD in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 10 SIS Industries OOD: Key Facts
Summary 11 SIS Industries OOD: Operational indicators
Company Background
Production
Competitive Positioning
Summary 12 SIS industries: Competitive Position 2012
SIS Industries OOD in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 13 SIS Industries OOD: Key Facts
Summary 14 SIS Industries OOD: Operational indicators
Company Background
Production
Competitive Positioning
Summary 15 SIS industries: Competitive Position 2012
Vino Distribucia Ood in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 16 Vino Distribucia OOD: Key Facts
Summary 17 Vino Distribucia OOD: Operational indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 18 Haga Optik AB: Competitive Position 2012
Vinprom Peshtera Ad in alcoholic drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 19 Vinprom Peshtera AD: Key Facts
Summary 20 Vinprom Peshtera AD: Operational indicators
Company Background
Production
Competitive Positioning
Summary 21 Vinprom Peshtera AD: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 22 Lager by Price Band 2012
Table 26 Number of Breweries 2007-2012
Category Data
Table 27 Sales of Beer by Category: Total Volume 2007-2012
Table 28 Sales of Beer by Category: Total Value 2007-2012
Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2007-2012
Table 48 Sales of Cider/Perry: Total Value 2007-2012
Table 49 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 50 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 54 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 60 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 61 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/high-strength premixes by Category: Total Volume 2007-2012
Table 65 Sales of RTDS/high-strength premixes by Category: Total Value 2007-2012
Table 66 Sales of RTDS/high-strength premixes by Category: % Total Volume Growth 2007-2012
Table 67 Sales of RTDS/high-strength premixes by Category: % Total Value Growth 2007-2012
Table 68 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: Volume 2007-2012
Table 69 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: Value 2007-2012
Table 70 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 71 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 72 GBO Company Shares of RTDS/high-strength premixes: % Total Volume 2008-2012
Table 73 NBO Company Shares of RTDS/high-strength premixes: % Total Volume 2008-2012
Table 74 LBN Brand Shares of RTDS/high-strength premixes: % Total Volume 2009-2012
Table 75 Forecast Sales of RTDS/high-strength premixes by Category: Total Volume 2012-2017
Table 76 Forecast Sales of RTDS/high-strength premixes by Category: Total Value 2012-2017
Table 77 Forecast Sales of RTDS/high-strength premixes by Category: % Total Volume Growth 2012-2017
Table 78 Forecast Sales of RTDS/high-strength premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch and Dark and White Rum Whisky Price Band Methodology
Summary 23 Benchmark Brands 2012
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2007-2012
Table 80 Sales of Spirits by Category: Total Value 2007-2012
Table 81 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 82 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 88 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 93 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 94 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 95 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 96 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 97 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 98 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 99 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 100 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 101 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 102 Production, Imports and Exports of Liqueurs: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Other Spirits: Total Volume 2006-2011
Table 109 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 110 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2007-2012
Table 114 Sales of Wine by Category: Total Value 2007-2012
Table 115 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 116 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 134 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 140 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 141 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 142 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 143 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 144 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 145 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 146 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 147 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 148 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 149 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Bulgaria (in Europe)