Alcoholic Drinks in Brazil

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180983

Pages: 106

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

The Brazilian economy posted slower growth in 2011 and 2012. Although the country proved to be resilient to the recession in 2008, the economy has witnessed a downturn, despite the government’s efforts to stimulate growth through reduced taxes in certain industries. Despite the measures adopted by the government, total volume and value sales of alcoholic drinks increased at a slower pace in 2012. Beer, which accounts for the bulk of sales, was impacted.

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Alcoholic Drinks Grows at A Slower Pace
Beer Manufacturers and the Government Negotiate Tax Increases
International Players Make Further Acquisitions in Cachaça
Specialist Retailers Focus on More Sophisticated Products
Companies Set To Continue With Investments Despite the Economic Slowdown
Key Trends and Developments
Alcoholic Drinks Posts Slower Total Volume Growth
"greater Brazil Plan" Aims To Reduce the Impact of Rising Beer Prices
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailers
Summary 2 Leading Specialist Retailers 2012
Cachaça Attracts Multinational Companies
Summary 3 Merger and Acquisition Activity 2012-2013
Summary 4 Speculated Merger and Acquisition Activity 2013
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 20 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources
Brasil Kirin paritipacoes e Representacoes SA in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 7 Brasil Kirin paritipacoes e Representacoes SA: Key Facts
Summary 8 Brasil Kirin paritipacoes e Representacoes SA: Operational Indicators
Company Background
Production
Summary 9 Brasil Kirin paritipacoes e Representacoes SA: Production Statistics 2012
Competitive Positioning
Summary 10 Brasil Kirin paritipacoes e Representacoes SA: Competitive Position 2012
Cervejaria Petropolis SA in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 11 Cervejaria Petropolis SA: Key Facts
Summary 12 Cervejaria Petropolis SA: Operational Indicators
Company Background
Production
Summary 13 Cervejaria Petropolis SA: Production Statistics 2012
Competitive Positioning
Summary 14 Cervejaria Petropolis SA: Competitive Position 2012
Cia Brasileira De Bebidas in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 15 Cia Brasileira De Bebidas: Key Facts
Summary 16 Cia Brasileira De Bebidas: Operational Indicators
Company Background
Production
Summary 17 Cia Brasileira De Bebidas: Production Statistics 2012
Competitive Positioning
Summary 18 Cia Brasileira De Bebidas: Competitive Position 2012
Cia Muller De Bebidas in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 19 Cia Muller De Bebidas: Key Facts
Company Background
Production
Summary 20 Cia Muller De Bebidas: Production Statistics 2012
Competitive Positioning
Summary 21 Cia Muller De Bebidas: Competitive Position 2012
Cooperativa Vinicula Aurora Ltda in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 22 Cooperativa Vinícola Aurora Ltda: Key Facts
Company Background
Production
Summary 23 Cooperativa Vinícola Aurora Ltda: Production Statistics 2012
Competitive Positioning
Summary 24 Cooperativa Vinícola Aurora Ltda: Competitive Position 2012
Expand Group Brasil SA in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 25 Expand Group Brasil SA: Key Facts
Summary 26 Expand Group Brasil SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 27 Expand Group Brasil SA: Competitive Position 2012
Heineken Do Brasil Comercial Ltda in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 28 Heineken Do Brasil Comercial Ltda: Key Facts
Company Background
Production
Summary 29 Heineken Do Brasil Comercial Ltda: Production Statistics 2012
Competitive Positioning
Summary 30 Heineken Do Brasil Comercial Ltda: Competitive Position 2012
Industrias Reunidas De Bebidas Tatuzinho/3 Fezendas Ltda in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 31 Industrias Reunidas De Bebidas Tatuzinho/3 Fezendas Ltda: Key Facts
Company Background
Competitive Positioning
Summary 32 Industrias Reunidas De Bebidas Tatuzinho/3 Fezendas: Competitive Position 2012
Vinhos Salton SA Industria e Comercio in alcoholic drinks (Brazil)
Strategic Direction
Key Facts
Summary 33 Vinhos Salton SA Industria e Comercio: Key Facts
Company Background
Production
Summary 34 Vinhos Salton SA Industria e Comercio: Production Statistics 2012
Competitive Positioning
Summary 35 Vinhos Salton SA Industria e Comercio: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 36 Lager by Price Band 2012
Table 25 Number of Breweries 2007-2012
Category Data
Table 26 Sales of Beer by Category: Total Volume 2007-2012
Table 27 Sales of Beer by Category: Total Value 2007-2012
Table 28 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 29 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 30 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 34 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 35 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 37 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 38 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 40 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 42 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 43 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2007-2012
Table 47 Sales of Cider/Perry: Total Value 2007-2012
Table 48 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 49 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 50 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 58 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 59 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 66 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 37 Benchmark Brands 2012
Category Data
Table 77 Sales of Spirits by Category: Total Volume 2007-2012
Table 78 Sales of Spirits by Category: Total Value 2007-2012
Table 79 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 80 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 81 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 82 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 83 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 84 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 86 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 88 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 89 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 91 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 92 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 93 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 94 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 95 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 96 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 97 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 98 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 99 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 100 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 102 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 103 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 104 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 105 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2007-2012
Table 109 Sales of Wine by Category: Total Value 2007-2012
Table 110 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 111 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 112 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 113 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 114 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 115 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 118 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 122 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 123 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 124 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 125 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 126 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 127 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 128 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 129 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 130 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 131 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 132 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 133 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 134 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 135 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 136 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 137 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 138 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 139 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 140 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 141 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 142 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 143 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 144 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 145 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 146 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 147 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 148 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 149 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Brazil (in South America), Brazil (in BRICM)