Alcoholic Drinks in Austria

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188486

Pages: 96

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

With only a slight decrease in total volume sales in 2012, the alcoholic drinks market in Austria remained relatively stable. Over the 2007-2012 review period the Austrian market showed signs of significant maturity. During this period volume sales remained stable, which was a fair performance compared to those of other Western and Central European countries. In 2012, volume sales developed unequally in the different categories.

Euromonitor International's Alcoholic Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Alcoholic Drinks Market Remains Stable in 2012
Premiumisation A Growing Trend in Austria
Local Player Brau-union Osterreich AG Remains the Leading Manufacturer
Off-trade Grows While On-trade Loses Out
Slight Decline Ahead
Key Trends and Developments
Austrians Enjoy High Levels of Disposable Income
Consuming Fewer But Better Products
National Brands Have Huge Importance in Austria
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2012
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 4 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 5 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 6 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 7 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 8 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 9 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 21 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources
Brau-union Osterreich AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 5 Brau-union Osterreich AG: Key Facts
Summary 6 Brau-union Osterreich AG: Operational Indicators
Company Background
Production
Summary 7 Brau-union Osterreich AG: Production Statistics 2012
Competitive Positioning
Summary 8 Brau-union Osterreich AG: Competitive Position 2012
Schlumberger Wein- & Sektkellerei AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 9 Schlumberger Wein- & Sektkellerei AG: Key Facts
Summary 10 Schlumberger Wein- & Sektkellerei AG: Operational Indicators
Company Background
Production
Summary 11 Schlumberger Wein- & Sektkellerei AG: Production Statistics 2012
Competitive Positioning
Summary 12 Schlumberger Wein- & Sektkellerei AG: Competitive Position 2012
Stieglbrauerei Zu Salzburg GmbH in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 13 Stieglbrauerei Zu Salzburg GmbH: Key Facts
Summary 14 Stieglbrauerei Zu Salzburg GmbH: Operational Indicators
Company Background
Production
Summary 15 Stieglbrauerei Zu Salzburg GmbH: Production Statistics 2012
Competitive Positioning
Summary 16 Stieglbrauerei Zu Salzburg GmbH: Competitive Position 2012
Wein & Co Handelsgesmbh in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 17 Wein & Co Handelsgesmbh: Key Facts
Summary 18 Wein & Co Handelsgesmbh: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 19 Wein & Co Handelsgesmbh: Competitive Position 2012
Weinkellerei Lenz Moser AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 20 Weinkellerei Lenz Moser AG: Key Facts
Summary 21 Weinkellerei Lenz Moser AG: Operational Indicators
Company Background
Production
Summary 22 Weinkellerei Lenz Moser AG: Production Statistics 2012
Competitive Positioning
Summary 23 Weinkellerei Lenz Moser AG: Competitive Position 2012
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 24 Lager by Price Band 2012
Table 26 Number of Breweries 2007-2012
Category Data
Table 27 Sales of Beer by Category: Total Volume 2007-2012
Table 28 Sales of Beer by Category: Total Value 2007-2012
Table 29 Sales of Beer by Category: % Total Volume Growth 2007-2012
Table 30 Sales of Beer by Category: % Total Value Growth 2007-2012
Table 31 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
Table 32 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
Table 33 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 34 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
Table 35 GBO Company Shares of Beer: % Total Volume 2008-2012
Table 36 NBO Company Shares of Beer: % Total Volume 2008-2012
Table 37 LBN Brand Shares of Beer: % Total Volume 2009-2012
Table 38 Production, Imports and Exports of Beer: Total Volume 2006-2011
Table 39 Imports of Beer by Country of Origin: Total Volume 2006-2011
Table 40 Imports of Beer by Country of Origin: Total Value 2006-2011
Table 41 Exports of Beer by Country of Destination: Total Volume 2006-2011
Table 42 Exports of Beer by Country of Destination: Total Value 2006-2011
Table 43 Forecast Sales of Beer by Category: Total Volume 2012-2017
Table 44 Forecast Sales of Beer by Category: Total Value 2012-2017
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Cider/Perry: Total Volume 2007-2012
Table 48 Sales of Cider/Perry: Total Value 2007-2012
Table 49 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 50 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 51 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 52 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 53 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 54 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 62 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 63 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 71 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 72 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 73 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch, Dark and White Rum and Whisky Price Band Methodology
Summary 25 Benchmark Brands 2012
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2007-2012
Table 82 Sales of Spirits by Category: Total Value 2007-2012
Table 83 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 84 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 85 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 86 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 87 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 88 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 90 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 92 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 93 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 95 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 96 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 97 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 98 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 99 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 100 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 101 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 102 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 103 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 104 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 105 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 106 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 107 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 108 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 109 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 110 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 111 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 112 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 113 Sales of Wine by Category: Total Volume 2007-2012
Table 114 Sales of Wine by Category: Total Value 2007-2012
Table 115 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 116 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 117 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 118 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 119 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 120 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 121 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 122 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 123 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 124 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 125 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 126 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 127 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 128 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 129 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 130 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 131 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 132 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 133 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 134 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 135 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 136 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 137 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 138 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 139 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 140 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 141 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 142 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 143 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 144 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 145 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 146 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 147 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 148 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 149 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 150 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 151 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: General alcohol, General drinks

By market: Austria (in Europe)