Alcoholic Beverage Consumer Trends In the US: Winning Strategies In A New Decade

Published: March 2011

Publisher: Datamonitor

Product ref: 109543

Pages: 160

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 3450.00

Report description

Introduction

In the aftermath of one of the most dynamic recessionary periods in history, it is crucial that the FMCG industry recognizes how consumer attitudes and behavioral traits are shifting. These changes are taking place against a back drop of a changing demographic population in the US and a consumer base whose stated attitudes are not always manifested in actual buying behavior

Features and benefits
  • Ensure that new product development, positioning and marketing activities align with the key short and long-term trends influencing consumer behavior * Recognize the degree of brand loyalty in the market and understand how consumers have looked to make alcoholic beverage occasions more cost effective * Understand consumer attitude-behavior gaps and why this is, to see where changes need to be made to product/ marketing claims
Highlights

Buying and consumption behavior in a mature alcoholic beverage market has commonly been defined by habit and routine. While this remains true, trends such as an aging society, rising obesity rates and greater focus on obtaining value, means that consumers are becoming particularly attentive to their alcohol consumption patterns On a wider scale, issues such as health and ethical claims have become more prominent in the market, being seen as an effective way to differentiate products. However, manufacturers need to be aware that expressed consumer attitudes do not always manifest in buying behavior, and that the effectiveness of these claims need to be monitored closely.

Your key questions answered
  • What factors have the most influence on buying behavior in the alcoholic beverage market? * What factors encourage consumers to trade-up and what product attributes have little influence on willingness to pay a premium? * How much do issues such as health claims and ethical marketing actually have on buying behavior? * Which consumer groups are most likely to trade up when buying alcoholic beverages * What are consumer’s perceptions towards private label alcoholic beverages?

Table of contents

OVERVIEW
Summary

OVERVIEW
This product has been designed for delivery in a slide pack format (ppt).
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
Disclaimer

Price: $ 3450.00

Related research categories

By sector: General alcohol, Trends, Consumer (in Trends), General drinks

By market: United States (in North America)