Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)
With Fayrouz, Birell, and Amstel Zero in its portfolio, Al Ahram Beverages (ABC) has a broader range of brands to capitalise on. However, the company failed to keep up marketing investments in line with major competitors such as Feldschlösschen Getränke AG or Aujan Industries and thus lost share during the review period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Al Ahram Beverages Co (ABC): Key Facts
Summary 2 Al Ahram Beverages Co (ABC): Competitive Position 2012
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