Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180982

Pages: 2

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

With Fayrouz, Birell, and Amstel Zero in its portfolio, Al Ahram Beverages (ABC) has a broader range of brands to capitalise on. However, the company failed to keep up marketing investments in line with major competitors such as Feldschlösschen Getränke AG or Aujan Industries and thus lost share during the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Strategic Direction
Key Facts
Summary 1 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Competitive Positioning
Summary 2 Al Ahram Beverages Co (ABC): Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: General alcohol, General drinks

By market: Saudi Arabia (in Asia)