Airport Retail Trends of Business Travelers in North America, 2012–2013

Airport Retail Trends of Business Travelers in North America, 2012–2013

Published: September 2012
Publisher: Canadean Ltd
Product ref: 150841
Pages: 154
Format: PDF
Delivery: By product vendor

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Product Synopsis
“Airport Retail Trends of Business Travelers in North America, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. This report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of North American business travelers. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better business traveler footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?
The average North American business travelers expenditure per visit to airport based duty-free and duty paid retail outlets is US$69 and US$44 respectively

What are the key drivers behind recent market changes?
Utilization of time’, ‘last minute gifts’, and ‘renowned brands at discounted prices’ as the most important motivational factors of purchases at airport retail stores.

What makes this report unique and essential to read?
“Airport Retail Trends of Business Travelers in North America, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. This report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits
Projects opinions and purchasing behaviors of business travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall.

Reveals the average expenditure of North American business travelers per visit to duty-free and duty paid airport retail outlets.

Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues
Overall, North American travelers declared that in the last six months, 36% of their purchases at duty-free airport retail stores were ‘pre-planned’, while 64% of purchases were ‘impulsive.

In total, 66% of their overall purchases made at duty paid airport retail outlets turned out to be ‘impulsive’, whereas the remaining 34% constituted ‘pre-planned’ purchases.

North American business travelers identified ‘food, beverages and tobacco’, ‘books, news and stationery, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.

Business travelers purchased ‘perfumes, cosmetics and personal care’,’ tobacco’, and ‘alcoholic beverages’ products more from ‘duty-free’ airport retail shops in the last six months.

In total, 95%, 89%, and 87% of North American business travelers identified ‘printed media’, ‘stationery and cards’, and ‘music and video’ respectively as key products purchased from ‘duty paid’ shops.

Key Highlights
According to calculations, the average time spent by a business traveler at duty-free airport retail outlets is ‘22 min’, as compared with ‘19 minutes’ at duty paid outlets.

Overall, 34% of business travelers spend between ‘US$16–US$20’ per visit on food and beverages; while 22% spend ‘US$11–US$15’.

In total, 8% of business travelers used the ‘shop and collect’ facility at airport retail stores within the last six months.

‘Art and craft’, ‘food and non-alcoholic beverage’, and ‘stationery and cards’ are the most important within the ‘domestic brand’ category, while ‘consumer electronics’, ‘luggage and leather goods’ and ‘perfumes, cosmetics and personal care’ are significant within the ‘global brands’ category.

‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 81% and 39% of business travelers respectively.

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Related research categories

By sector: Retail (in Off-trade), Trends, Travel retail (in Off-trade)

By market: North America


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