Airport Retail Trends of Business Travelers in Europe, 2012–2013

Airport Retail Trends of Business Travelers in Europe, 2012–2013

Published: September 2012
Publisher: Canadean Ltd
Product ref: 150840
Pages: 160
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $2000.00

Don't worry. No payment is taken yet

Product Synopsis
“Airport Retail Trends of Business Travelers in Europe, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of European business travelers. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?
The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

What are the key drivers behind recent market changes?
Competitive prices’, ‘renowned brands at discounted prices’, and ‘last minute gifts’ as the most important motivational factors of purchases at airport retail stores.

What makes this report unique and essential to read?
“Airport Retail Trends of Business Travelers in Europe, 2012–2013” is a new report by Canadean that analyzes business travelers trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report provides a comprehensive overview of business travelers visits and time spent at airports retail stores in 2012 and reveals the average business travelers expenditure at airport retail outlets, and also identifies average business travelers expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the ‘shop and collect’ facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of business travelers business travelers, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall.

Reveals the average expenditure of European business travelers per visit to duty-free and duty paid airport retail outlets.

Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues
Overall, European travelers declared that 46% of their purchases at duty-free airport retail stores were ‘pre-planned’, while 54% of purchases were ‘impulsive’ in the last six months.

In total, 56% of their overall purchases made at duty paid airport retail outlets turned out to be ‘impulsive’, whereas the remaining 44% constituted ‘pre-planned’ purchases in 2012.

European business travelers identified ‘food, beverages and tobacco’, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.

Business travelers purchased ‘perfumes, cosmetics and personal care’, ‘alcoholic beverages’, ‘jewelry, watches and accessories’ and ‘tobacco’ products more from ‘duty-free’ airport retail shops in the last six months.

In total, 75%, 66%, and 65% of European business travelers identified ‘printed media’, ‘stationery and cards’, and ‘food and non-alcoholic beverages’ respectively as key products purchased from ‘duty paid’ shops.

Key Highlights
According to calculations, the average time spent by a business travelers at duty-free airport retail outlets is ‘23 min’, as compared with ‘19 minutes’ at duty paid outlets.

Overall, 27% of business travelers spend between ‘US$11–US$15’ per visit on food and beverages, while 24% spend ‘US$16–US$20’.

In total, 8% of business travelers used the ‘shop and collect’ facility at airport retail stores within the last six months.

‘Art and craft’, ‘food and non-alcoholic beverage’, and ‘stationery and cards’ are the most important within the ‘domestic brand’ category, while ‘consumer electronics’, ‘perfumes, cosmetics and personal care’, and ‘tobacco’ are significant within the ‘global brands’ category.

‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 74% and 40% of business travelers respectively.

Price: $2000.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Retail (in Off-trade), Trends, Travel retail (in Off-trade)

By market: Europe


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

1 + 6 =

just-drinks homepage



Forgot your password?