Airport Retail Trends in Asia-Pacific, 2012–2013

Airport Retail Trends in Asia-Pacific, 2012–2013

Published: August 2012
Publisher: Canadean Ltd
Product ref: 147188
Pages: 168
Format: PDF
Delivery: By product vendor

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Product Synopsis
"Airport Retail Trends in Asia-Pacific, 2012-2013" is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only provides a comprehensive overview of customer visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by respondents at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important customer concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of Asia-Pacific respondents. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?
The average expenditure of Asia-Pacific travellers per visit to duty-free and duty paid airport retail outlets is US$104 and US$54 respectively.

What are the key drivers behind recent market changes?
Competitive prices, renowned brands at discounted prices, and last minute gifts were stated as the most important motivational factors of purchases at airport retail stores.

What makes this report unique and essential to read?
"Airport Retail Trends in Asia-Pacific, 2012-2013" is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 and reveals the average consumer expenditure at airport retail outlets, and also identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the 'shop and collect' facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of consumer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Report Features
Project trends
Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better consumer footfall.

Spend activity
Reveals the average expenditure of Asia-Pacific respondents per visit to duty-free and duty paid airport retail outlets.

Uncover challenges
Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive growth outlook of pre-planned and impulsive buying behaviors
Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories at airport retail outlets
Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues
In total, 46% of purchases at duty-free airport retail stores were 'pre-planned', while 54% of purchases were 'impulsive'
Overall, Asia-Pacific travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.

60% of overall purchases made at duty paid airport retail outlets are 'impulsive'
In total, 60% of their overall purchases made at duty paid airport retail outlets turned out to be impulsive, whereas the remaining 40% constituted pre-planned purchases in 2012.

'Food, beverages and tobacco', 'perfumes, cosmetics and personal care' and 'apparel, accessories and luxury goods' were the leading product categories
Asia-Pacific respondents identified 'food, beverages and tobacco', 'perfumes, cosmetics and personal care', and 'apparel, accessories and luxury goods' as the leading product categories that occupy the most airport retail space.

'Tobacco', 'alcoholic beverages', 'perfumes, cosmetics and personal care', and 'jewelry, watches and accessories'
Respondents purchased 'tobacco', 'alcoholic beverages', 'perfumes, cosmetics and personal care', and 'jewelry, watches and accessories' products more from duty-free airport retail shops in the last six months.

'stationery and cards' and 'printed media' were the key products purchased from 'duty paid' shops
In total, 66%, and 63% of Asia-Pacific respondents identified 'stationery and cards', and 'printed media' as key products purchased from duty paid shops.

Key Highlights
More time spent at duty-free airport retail outlets than at duty paid outlets
According to calculations, the average time spent by a customer at duty-free airport retail outlets is 26 minutes, as compared with 22 minutes at duty paid outlets.

The average expenditure on food and beverages per visit to airport outlets is US$12.5
Overall, 24% of respondents spent US$11-US$15 per visit on food and beverages, while 23% spent US$5-US$10.

In total, 16% of respondents used 'shop and collect' facility at airport retail stores
In total, 16% of respondents used the shop and collect facility at airport retail stores within the last six months.

Respondents assign more significance to brand selection during the purchase of products from airport retail outlets
'Art and craft', 'stationery and cards', and 'food and non-alcoholic beverage' are rated as the important products within the 'domestic brand' category, while 'perfumes, cosmetics and personal care', 'consumer electronics', 'alcoholic beverage', and 'jewelry, watches and accessories' are considered leading products within the 'global brands' category.

Key activities that optimize business of airport retailers
'Promoting price advantages over city-center retailers' and 'adapting offers to passenger profiles' are key activities that optimize the business of airport retailers, as identified by 83% and 58% of respondents respectively.

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Related research categories

By sector: Retail (in Off-trade), Trends, Travel retail (in Off-trade)

By market: Asia


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