Market research: Africa

Sub categories: Algeria (38) | Angola (17) | Benin (5) | Botswana (10) | Burkina Faso (4) | Burundi (5) | Cameroon (37) | Cape Verde (25) | Central African Republic (5) | Chad (6) | Comoros (5) | Congo (12) | Cote Divoire (5) | Djibouti (5) | Egypt (115) | Equatorial Guinea (5) | Eritrea (5) | Ethiopia (8) | Gabon (10) | Gambia (5) | Ghana (12) | Guinea (19) | Guinea-Bissau (4) | Kenya (38) | Lesotho (5) | Liberia (5) | Libyan Arab Jamahiriya (11) | Madagascar (6) | Malawi (5) | Mali (5) | Mauritania (5) | Mauritius (5) | Morocco (63) | Mozambique (10) | Namibia (11) | Niger (6) | Nigeria (82) | Rwanda (7) | Senegal (8) | Seychelles (6) | Sierra Leone (14) | Somalia (5) | South Africa (141) | Sudan (13) | Swaziland (5) | Tanzania (10) | Togo (5) | Tunisia (75) | Uganda (9) | Western Sahara (5) | Zambia (8) | Zimbabwe (7)

1041 reports found (page 6 of 35)

Title

Date published

Price


Cider/Perry in Nigeria

Cider/Perry in Nigeria

Following its launch into the market in 2012, particularly through the growing modern retail channels of hypermarkets and supermarkets, marketing was intensified in 2013 to raise awareness of a produc...

September 2014

$900.00


Nigerian Breweries Plc in Alcoholic Drinks (Nigeria)

Nigerian Breweries Plc in Alcoholic Drinks (Nigeria)

Nigeria’s dominant beer company, Nigerian Breweries Plc, aims to meet toughening competition, particularly in light of SABMiller Plc’s entry to the market, through ensuring its strong portfolio of hou...

September 2014

$150.00


Beer in Nigeria

Beer in Nigeria

Following a bad year for beer in Nigeria in 2012, where it saw volume growth reach a review period low of 2%, there was a slight improvement in volume growth in 2013, but sales remained stymied. 2012’...

September 2014

$900.00


Alcoholic Drinks in Nigeria

Alcoholic Drinks in Nigeria

The alcoholic drinks market is slowly recovering from a very bad year in 2012, which saw beer (the dominant category) volume sales growth drop strongly compared to the preceding five years. Even wine ...

September 2014

$1900.00


Cider/Perry in Kenya

Cider/Perry in Kenya

Cider consumption in Kenya remained low, with consumers not aware of the cider products available in the market. Little to no advertising was carried out during the year, leading to little knowledge a...

September 2014

$900.00


Drinks SARL in Alcoholic Drinks (Morocco)

Drinks SARL in Alcoholic Drinks (Morocco)

Drinks Sarl aims to strengthen its position in the alcoholic drinks market though partnership with very important international brands such Heineken and Campari, just to mention two of them. The compa...

September 2014

$150.00


Beer in Morocco

Beer in Morocco

2013 is a challenging year for most industries and alcoholic drinks also recorded a negative performance especially the highest demanded category, beer, due to the economic crisis. The Islamic governm...

September 2014

$900.00


Alcoholic Drinks in Morocco

Alcoholic Drinks in Morocco

Alcoholic drinks experienced once more a negative year in 2013, although the decline was the lowest experienced in the country over the review period. The economic scenario is not very positive and co...

September 2014

$1900.00


Vinzavod Issyk AO in Alcoholic Drinks (Kazakhstan)

Vinzavod Issyk AO in Alcoholic Drinks (Kazakhstan)

Vinzavod Issyk is focused on improving the company’s fortunes through strengthening product quality....

September 2014

$150.00


International Breweries Plc in Alcoholic Drinks (Nigeria)

International Breweries Plc in Alcoholic Drinks (Nigeria)

International Breweries Plc would leverage on its core strength, as a regional power in the South West of the country, to grow its share. Its acquisition by SABMiller Plc in 2011 has allowed it to gro...

September 2014

$150.00


Spirits in Nigeria

Spirits in Nigeria

Sponsored events were common among spirits producers in 2013 as they used events such as album launches, shows and sporting activities to promote their brands. Outdoor advertising was also a common fe...

September 2014

$900.00


Groupe des Brasseries du Maroc SA in Alcoholic Drinks (Moroc

Groupe des Brasseries du Maroc SA in Alcoholic Drinks (Morocco)

Groupe des Brasseries du Maroc is expected to strategically cooperate with international players. In fact the partnership with Castel Group which actually owns Groupe the Brasseries du Maroc and Heine...

September 2014

$150.00


La Clé des Champs in Alcoholic Drinks (Morocco)

La Clé des Champs in Alcoholic Drinks (Morocco)

La Clé des Champs is not expected to expand its coverage through opening more Nicolas outlets. The company has been cautious in the past because consumer behaviour is significantly shaped by religious...

September 2014

$150.00


Wine in Nigeria

Wine in Nigeria

There is growing patronage of wine in Nigeria compared to the growth experienced in other alcoholic drinks categories. The taste and preference of Nigerians, both male and female, is beginning to adap...

September 2014

$900.00


Bourchanin & Cie SA in Alcoholic Drinks (Morocco)

Bourchanin & Cie SA in Alcoholic Drinks (Morocco)

Bourchanin & Cie SA, as one of the top players within spirits and sole players within RTDs, is trying to overcome some of the difficulties caused by the increase of taxation that the relatively new go...

September 2014

$150.00


Consolidated Breweries Plc in Alcoholic Drinks (Nigeria)

Consolidated Breweries Plc in Alcoholic Drinks (Nigeria)

Consolidated Breweries Plc will develop its marketing strategy and expansion around its two leading brands; 33 and Turbo King, as well as its non-alcoholic beer brands – Hi Malt and Maltex. Being the ...

September 2014

$150.00


Les Celliers de Meknes in Alcoholic Drinks (Morocco)

Les Celliers de Meknes in Alcoholic Drinks (Morocco)

Les Celliers de Meknes is expected to introduce more varieties of wine to Morocco. The company aims to widen its offer in order to keep its very strong market share secure against imported products. I...

September 2014

$150.00


Spirits in Morocco

Spirits in Morocco

The category overall witnessed slower growth in 2013 compared to 2012. Though there were many subcategories performing better than expectation and delivered the same or higher volume than the previous...

September 2014

$900.00


Halewood International Ltd in Alcoholic Drinks (South Africa

Halewood International Ltd in Alcoholic Drinks (South Africa)

Halewood International plans to increase its brand recognition internationally. Its local Red Square spirit cooler brand won the Sunday Times Top Brand in its category in both 2009 and 2010....

September 2014

$150.00


Cider/Perry in South Africa

Cider/Perry in South Africa

Cider’s strong appeal to both men and women and its premium positioning continued to drive growth in 2013. Players within the category made concerted and focused efforts to promote their products amon...

September 2014

$900.00


Douglas Green Bellingham (DGB) in Alcoholic Drinks (South Af

Douglas Green Bellingham (DGB) in Alcoholic Drinks (South Africa)

DGB aims to focus much of its attention on international expansion, and plans to appoint international sales and marketing teams outside of South Africa. It is currently represented in over 58 countri...

September 2014

$150.00


Wine in South Africa

Wine in South Africa

South Africa experienced a tough year from a political standpoint in 2013. Labour unrest and striking resulted in problems with the harvesting of grapes. There was also the burning of vineyards by wor...

September 2014

$900.00


Alcoholic Drinks in South Africa

Alcoholic Drinks in South Africa

Despite increased pressure on consumers’ disposable incomes due to the poor economic climate, alcoholic drinks managed to remain steady in 2013, only reporting a slight dip in volume growth. Whilst ca...

September 2014

$1900.00


Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Af

Brandhouse Beverages (Pty) Ltd in Alcoholic Drinks (South Africa)

Brandhouse Beverages aims to increase its sales following the opening of the Heineken-Diageo brewery in March 2010.This has meant that Brandhouse can offer more competitive prices, as the cost of impo...

September 2014

$150.00


Spar Group Ltd in Alcoholic Drinks (South Africa)

Spar Group Ltd in Alcoholic Drinks (South Africa)

Spar has historically been perceived as a lower-priced option. With the continued opening of new stores and the refurbishment of its current outlets, Spar is shifting in consumer perception from simpl...

September 2014

$150.00


Beer in South Africa

Beer in South Africa

Despite the persistent economic pressures experienced by South African consumers in 2013 as a result of rises in the costs of fuel, electricity and other basic goods, it is testimony to the enduring p...

September 2014

$900.00


Spirits in South Africa

Spirits in South Africa

Spirits in South Africa has shown a growing trend towards flavoured vodka, although this category remains niche in the country. Whilst Absolut vodka has had various flavours available for a number of ...

September 2014

$900.00


Soft Drinks in South Africa

Soft Drinks in South Africa

Soft Drinks in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2009-13, and forecast to 2018). T...

September 2014

$350.00


Spirits in South Africa

Spirits in South Africa

Spirits in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also co...

September 2014

$350.00


Grocery Retailers in Algeria

Grocery Retailers in Algeria

Grocery retailers in Algeria increased by 10% in current value terms in 2013, exclusive of VAT, whilst the number of grocery retail outlets in the country increased by 1%. The largest channel within g...

August 2014

$900.00


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