Africa Beverage Forecasts March 2013
Africa Beverage Forecasts March 2013
Published by Canadean, Africa Beverage Forecasts provides consumption trends from 1999 to 2011 actuals, 2012 provisional and 2013 to 2018 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Vast continent covers numerous countries with much of the population living in rural, subsistence economy settlements. As living standards rise, consumer palette widens and so does product choice. The rapidly expanding population base provides huge potential for development of commercial beverages.
What are the key drivers behind recent market changes?
Product pricing remains a key driving force behind consumer demand as disposable income remains low, although growing, across the region. This can be illustrated in the increased investment in advertising by major brands throughout the region. Also illustrated by growing consumer demand for ‘safe’ drinking water.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 25 individual beverage categories, covering historical trends (1999-2011 actuals, 2012 provisional & 2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the 25 individual beverage categories
Canadean's Africa Beverage Forecasts includes data tables for Nigeria and South Africa plus a regional balancer
Supporting text for Nigeria
Beverage Consumption Data Tables
Data Horizon: 1999-2011 ACTUAL, 2012P (Provisional) and 2013F-2018F (forecast)
Measures: Volume (million litres), Population (millions), Litres Per Capita
AFRICA: Nigeria, South Africa, Other Africa
For regions where it has not been possible to generate total market volumes by profiling each
individual country, we have taken a value judgement to arrive at a balancing “Others” figure.
This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard),
Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products
with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders,
Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks,
Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, White Milk, Flavoured Milk, Soymilk, Drinking Yogurt,
Fermented Milk, Evaporated Milk and Condensed Milk, Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Africa Beverage Forecasts - Methodology