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Reports in Focus
Early Signals: future scenarios that will drive consumption and product inn
Early Signals: future scenarios that will drive consumption and product innovation over the next five years - $7995.00
This essential report provides a tool kit for understanding how tomorrow’s consumer packaged goods markets will differ from today’s by analyzing 14 unique scenarios. The likelihood of occurring, impact on business practices, and potential value of each scenario is quantified. This provides a clear, concise and compelling argument for how the market will change, and why. In addition, the key consumer groups and most likely early adopters are identified for each scenario, helping companies identify who they need to target to make the most of these future opportunities. These 14 scenarios are based on 50 early signals of change in consumer behavior that will drive deep, structural changes in consumer markets...
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