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Reports in Focus
Global rum insights - market forecasts, product innovation and consumer tre
For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" according to this latest IWSR/just-drinks report. Any future volume falls will be seen at the value end of the market, whilst at the premium end of the spectrum, the picture is far rosier. This all-new report aims to deliver the most vital category data, insights, forecasts and strategic drivers in an easy-to-use package. The very latest market forecast data and brand market shares for rum are provided, offering a short-form, visual view of the most important and interesting markets for the coming five years...
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