2013 Wellness & Functional Beverages in the U.S.

2013 Wellness & Functional Beverages in the U.S.

Published: July 2013
Publisher: Beverage Marketing Corporation
Product ref: 214990
Pages: 335
Format: PDF
Delivery: By product vendor

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Price: $6195.00

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BEYOND THIRST. This report examines marketing activities, trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. It distinguishes between traditional and new-era wellness beverage types and covers all segments, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues as well as the leading companies' strategies. NEW IN 2013: Includes expanded analysis of functional beverage classifications.

Price: $6195.00

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Related research categories

By sector: Functional (in Soft drinks), General drinks

By market: United States (in North America)


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