2013 The Multiple Beverage Marketplace in the U.S.

Put the Whole U.S. Market in Perspective. This comprehensive report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth and per capita consumption. It also offers key trends and statistics across eleven beverage types, discusses new products and contains projections by category through 2017. Includes value-added bottled water trends.

In 2012, leading brewers turned to a tactic common in other categories seeking new or renewed opportunities for growth. Much like carbonated soft drink companies entering the bottled water market, or bottled water purveyors purchasing ready-to-drink tea brands, brewers moved into a different segment with similar usage occasions as beer: hard cider.

• In February, MillerCoors added Crispin Cider to its Tenth and Blake division. Around the same time, ABI's A-B unit announced the launch of Michelob Ultra Light Cider.
• In fall, Crown Imports started importing Somersby Apple Cider, a Carlsberg brand, and Heineken USA added Strongbow cider to its list of imported brands.
• Even earlier, in 2011, Boston Beer introduced Angry Orchard hard cider.

The biggest beer makers also sought to reinvigorate the key light beer segment.

• In early 2012, A-B rolled out Bud Light Platinum, with a 6% alcohol content and a cobalt blue bottle, to attract consumer who might consider a distilled spirit instead of a beer.
  
• MillerCoors embarked on various packaging and name-tweaking initiatives (such as recasting super-low-calorie Miller Genuine Draft 64, or MGD 64, as Miller 64) in 2011 and 2012.

In 2013, everything went black.

• At the beginning of the year, an extension of the Budweiser brand appeared: Budweiser Black Crown, a golden amber lager with an alcohol by volume level comparable to that of Bud Light Platinum (i.e. 6%).
• Also in January 2013, ABI launched Beck's Sapphire, a golden pilsner that took its name from German Saphir hops and was packaged in black glass bottles.
• Craft brewers had previously offered a more literal turn towards blackness with black-colored concoctions like Greenbush Brewing Company's Anger, a black IPA, and Deschutes Brewery's seasonal Hop in the Dark.

Table of contents

1. THE U.S. BEVERAGE MARKET
The National Beverage Market
• Overview
• New Products
• Non-Alcoholic Trends
• Alcoholic Trends
The National Beverage Market by Category
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Value-Added Water
• Wine
Exhibits
• U.S. Beverage Market Volume by Category 2007 – 2012
• U.S. Beverage Market Share of Volume by Category 2007 – 2012
• U.S. Beverage Market Change in Volume by Category 2008 – 2012
• U.S. Beverage Market Producers’ Sales by Category 2007 – 2012
• U.S. Beverage Market Share of Producers’ Sales by Category 2007 – 2012
• U.S. Beverage Market Change in Producers’ Sales by Category 2008 – 2012
• U.S. Beverage Market Estimated Retail Sales by Category 2007 – 2012
• U.S. Beverage Market Estimated Share of Retail Sales by Category 2007 – 2012
• U.S. Beverage Market Estimated Change in Retail Sales by Category 2008 – 2012
• U.S. Beverage Market Per Capita Consumption by Category 2007 – 2012
• U.S. Beverage Market New Product Introductions by Category 2007 – 2012
• U.S. Beverage Market Share of New Product Introductions by Category 2007 – 2012
• U.S. Beverage Market Change in New Product Introductions by Category 2008 – 2012
2. THE U.S. BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Beer Market Volume 1965 – 2012
• U.S. Beer Market Change in Volume 1976 – 2012
• U.S. Beer Market Per Capita Consumption 1965 – 2012
• U.S. Beer Market Compound Annual Growth 1982 – 2012
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Wholesale Dollar Sales
• Prices
Exhibits
• U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2012
• U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 – 2012
• U.S. Bottled Water Market Volume by Segment 1976 – 2012
• U.S. Bottled Water Market Share of Volume by Segment 1976 – 2012
• U.S. Bottled Water Market Change in Volume by Segment 1977 – 2012
• U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2012
• U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2012
• U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2012
• U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2012
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Soft Drink Market Volume and Change 1960 – 2012
• U.S. Soft Drink Market Per Capita Consumption 1970 – 2012
• U.S. Soft Drink Market Compound Annual Growth 1970 – 2012
5. THE U.S. COFFEE MARKET
The National Coffee Market
• Overview
• Per Capita Consumption
The National RTD Coffee Market
• Overview
Exhibits
• Global Green Coffee Market Volume and Change 1994 – 2012
• U.S. Coffee Market Estimated Volume and Change 1983 – 2012
• U.S. Coffee Market Per Capita Consumption 1983 – 2012
• U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2012
• U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2012
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
• Overview
• Volume
• Growth
• Sales by Tier
• Per Capita Consumption
Exhibits
• U.S. Distilled Spirits Market Volume and Change 1950 – 2012
• U.S. Distilled Spirits Market Consumption by Category 2007 – 2012
• U.S. Distilled Spirits Market Share of Consumption by Category 2007 – 2012
• U.S. Distilled Spirits Market Change in Consumption by Category 2008 – 2012
• U.S. Distilled Spirits Market Growth 1955 – 2012
• U.S. Distilled Spirits Market Sales by Tier 2007 – 2012
• U.S. Distilled Spirits Market Change in Sales by Tier 2008 – 2012
• U.S. Distilled Spirits Market Sales by Segment and Tier 2010 – 2012
• U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2010 – 2012
• U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2011 – 2012
• U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2012
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market
• Overview
• Volume and Dollars
• Per Capita Consumption
Exhibits
• U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2012
• U.S. Energy Drink Market Per Capita Consumption 1997 – 2012
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
• Overview
• Volume
• Retail Dollar Sales
• Per Capita Consumption
Exhibits
• U.S. Fruit Beverage Market Volume and Change 1980 – 2012
• U.S. Fruit Beverage Market Segments Volume 2007 – 2012
• U.S. Fruit Beverage Market Segments Share of Volume 2007 – 2012
• U.S. Fruit Beverage Market Segments Change in Volume 2008 – 2012
• U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 – 2012
• U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2012
• U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2012
• U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2012
• U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2012
• U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2012
9. THE U.S. MILK MARKET
The National Milk Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2012
• U.S. Fluid Milk Market Per Capita Consumption 1975 – 2012
• U.S. Fluid Milk Market Compound Annual Growth 1980 – 2012
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market
• Overview
• Volume and Dollars
• Per Capita Consumption
Exhibits
• U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2012
• U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2012
• U.S. Sports Beverage Market Per Capita Consumption 1985 – 2012
11. THE U.S. TEA MARKET
The National Tea Market
• Overview
• Volume by Segments
• Per Capita Consumption
Exhibits
• U.S. Tea Market Estimated Consumption by Segment 2007 – 2012
• U.S. Tea Market Share of Consumption by Segment 2007 – 2012
• U.S. Tea Market Change in Consumption by Segment 2008 – 2012
• U.S. Tea Market Per Capita Consumption by Segment 2007 – 2012
12. THE U.S. WINE MARKET
The National Wine Market
• Overview
• Volume
• Growth
• Per Capita Consumption
Exhibits
• U.S. Wine Market Volume and Change 1950 – 2012
• U.S. Wine Market Consumption by Segment 2007 – 2012
• U.S. Wine Market Share of Consumption by Segment 2007 – 2012
• U.S. Wine Market Change in Consumption by Segment 2008 – 2012
• U.S. Wine Market Compound Annual Growth 1955 – 2012
• U.S. Wine Market Per Capita Consumption 1950 – 2012
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market
• Overview
The Projected National Beverage Market by Category
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Value-Added Water
• Wine
Exhibits
• Projected U.S. Beverage Market Volume by Category 2012 – 2017
• Projected U.S. Beverage Market Share of Volume by Category 2012 – 2017
• Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2012 – 2017
• Projected U.S. Beverage Market Producers’ Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Share of Producers’ Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Compound Annual Growth in Producers’ Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Estimated Retail Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Share of Retail Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2012 – 2017
• Projected U.S. Beverage Market Per Capita Consumption by Category 2012 – 2017
The National Beverage Market
• Overview
• New Products
• Non-Alcoholic Trends
• Alcoholic Trends
The National Beverage Market by Category
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Value-Added Water
• Wine
Exhibits
• U.S. Beverage Market Volume by Category 2006 – 2011
• U.S. Beverage Market Share of Volume by Category 2006 – 2011
• U.S. Beverage Market Change in Volume by Category 2007 – 2011
• U.S. Beverage Market Producers’ Sales by Category 2006 – 2011
• U.S. Beverage Market Share of Producers’ Sales by Category 2006 – 2011
• U.S. Beverage Market Change in Producers’ Sales by Category 2007 – 2011
• U.S. Beverage Market Estimated Retail Sales by Category 2006 – 2011
• U.S. Beverage Market Estimated Share of Retail Sales by Category 2006 – 2011
• U.S. Beverage Market Estimated Change in Retail Sales by Category 2007 – 2011
• U.S. Beverage Market Per Capita Consumption by Category 2006 – 2011
• U.S. Beverage Market New Product Introductions by Category 2006 – 2011
• U.S. Beverage Market Share of New Product Introductions by Category 2006 – 2011
• U.S. Beverage Market Change in New Product Introductions by Category 2007 – 2011

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Related research categories

By sector: General drinks

By market: United States (in North America)