2013 The Multiple Beverage Marketplace in Canada

Published: October 2013

Publisher: Beverage Marketing Corporation

Product ref: 183000

Pages: 329

Format: PDF

Delivery: By product vendor

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Price: $ 5995.00

Report description

THE ENTIRE CANADIAN MARKET.

This report summarizes industry activity and contains current statistical data for eleven individual beverage categories in Canada, including volume, growth and per capita consumption figures. It profiles leading companies active in the Canadian marketplace and includes volume figures through 2012, plus Beverage Marketing's exclusive five-year projections for each category.

Report extract:

In another instance of a beverage powerhouse and underperforming energy drinks, Pepsi's Amp Energy has undergone a package redesign and an expanded roster of flavors, all to little avail. Pepsi even pulled Amp off NASCAR sponsorship duty, in favor of Diet Mountain Dew.

  • Amp, once an offshoot of Pepsi's popular Mountain Dew line, originally came in a variety of flavors including Original, Sugar-Free, Overdrive ("a turbo-boost of yerba mate"), Relaunch and several others.
  • Original Amp is also available in 24-ounce cans. Another product, Amp Energy Juice, debuted in early 2010 with 100% juice as well as the usual stimulants (taurine, ginseng, and guarana) packaged in 12-ounce plastic bottles.
  • The abovementioned Amp redesign includes new flavors for 2012, with Pepsi ratcheting down the chest-thumping, up-all-night names (Overdrive, Traction) in favor of more therapeutic categories: Boost, Active, Focus.
  • In fact, "Overdrive" is now simply "Cherry" and "Traction" looks to find new traction as "Grape" in the Boost line, which includes Amp Original and its sugar-free variant.
  • The Active line features caffeine plus electrolytes. Here "Lightning" has become "Lemonade" along with a sugar-free version.
  • Thus far, Focus, which contains choline and theanine and purports to boost memory function, features but a single flavor, Mixed Berry, the energy drink formerly known as "Elevate."

Table of contents

1. THE CANADIAN BEVERAGE MARKET
The National Beverage Market
• Overview
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Wine
Exhibits
• Canadian Beverage Market Volume by Category 2007 – 2012
• Canadian Beverage Market Share of Volume by Category 2007 – 2012
• Canadian Beverage Market Change in Volume by Category 2008 – 2012
• Canadian Beverage Market Per Capita Consumption by Category 2007 – 2012
2. THE CANADIAN BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Province
• Per Capita Consumption by Province
• Volume by Package Type
Exhibits
• Canadian Beer Market Volume and Change 1999 – 2012
• Canadian Beer Market Per Capita Consumption 1999 – 2012
• Canadian Beer Market Volume by Province 2007 – 2012
• Canadian Beer Market Share of Volume by Province 2007 – 2012
• Canadian Beer Market Change in Volume by Province 2008 – 2012
• Canadian Beer Market Per Capita Consumption by Province 2007 – 2012
• Canadian Beer Market Volume by Package Type 1999 – 2012
• Canadian Beer Market Share of Volume by Package Type 1999 – 2012
• Canadian Beer Market Change in Volume by Package Type 2000 – 2012
3. THE CANADIAN BOTTLED WATER MARKET
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Bottled Water Market Volume and Change 1998 – 2012
• Canadian Bottled Water Market Per Capita Consumption 1998 – 2012
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Carbonated Soft Drink Market Volume and Change 1998 – 2012
• Canadian Carbonated Soft Drink Market Per Capita Consumption 1998 – 2012
5. THE CANADIAN COFFEE MARKET
The National Coffee Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Coffee Market Volume and Change 1999 – 2012
• Canadian Coffee Market Per Capita Consumption 1999 – 2012
6. THE CANADIAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Volume by Province
• Per Capita Consumption by Province
Exhibits
• Canadian Distilled Spirits Market Volume and Change 1998 – 2012
• Canadian Distilled Spirits Market Per Capita Consumption 1986 – 2012
• Canadian Distilled Spirits Market Volume by Segment 2007 – 2012
• Canadian Distilled Spirits Market Share of Volume by Segment 2007 – 2012
• Canadian Distilled Spirits Market Change in Volume by Segment 2008 – 2012
• Canadian Distilled Spirits Market Volume by Province 2007 – 2012
• Canadian Distilled Spirits Market Share of Volume by Province 2007 – 2012
• Canadian Distilled Spirits Market Change in Volume by Province 2008 – 2012
• Canadian Distilled Spirits Market Per Capita Consumption by Province 2007 – 2012
7. THE CANADIAN ENERGY DRINK MARKET
The National Energy Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Energy Drink Market Volume and Change 2000 – 2012
• Canadian Energy Drink Market Per Capita Consumption 2000 – 2012
8. THE CANADIAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Fruit Beverage Market Volume and Change 1998 – 2012
• Canadian Fruit Beverage Market Per Capita Consumption 1998 – 2012
9. THE CANADIAN MILK MARKET
The National Milk Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Volume by Province
Exhibits
• Canadian Fluid Milk Market Volume and Change 1998 – 2012
• Canadian Fluid Milk Market Per Capita Consumption 1980 – 2012
• Canadian Fluid Milk Market Volume by Segment 2007 – 2012
• Canadian Fluid Milk Market Share of Volume by Segment 2007 – 2012
• Canadian Fluid Milk Market Change in Volume by Segment 2008 – 2012
• Canadian Fluid Milk Market Volume by Province 2007 – 2012
• Canadian Fluid Milk Market Share of Volume by Province 2007 – 2012
• Canadian Fluid Milk Market Change in Volume by Province 2008 – 2012
10. THE CANADIAN SPORTS BEVERAGE MARKET
The National Sports Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Sports Beverage Market Volume and Change 2000 – 2012
• Canadian Sports Beverage Market Per Capita Consumption 2000 – 2012
11. THE CANADIAN TEA MARKET
The National Tea Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Tea Market Volume and Change 1999 – 2012
• Canadian Tea Market Per Capita Consumption 1999 – 2012
12. THE CANADIAN WINE MARKET
The National Wine Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Province
• Per Capita Consumption by Province
• Domestic and Imported Volume
• Volume by Segment
Exhibits
• Canadian Wine Market Volume and Change 1999 – 2012
• Canadian Wine Market Per Capita Consumption 1999 – 2012
• Canadian Wine Market Volume by Province 2007 – 2012
• Canadian Wine Market Share of Volume by Province 2007 – 2012
• Canadian Wine Market Change in Volume by Province 2008 – 2012
• Canadian Wine Market Per Capita Consumption by Province 2007 – 2012
• Canadian Wine Market Domestic and Imported Volume 1999 – 2012
• Canadian Wine Market Share of Domestic and Imported Volume 1999 – 2012
• Canadian Wine Market Change in Domestic and Imported Volume 2000 – 2012
• Canadian Wine Market Volume by Segment 1999 – 2012
• Canadian Wine Market Share of Volume by Segment 1999 – 2012
• Canadian Wine Market Change in Volume by Segment 2000 – 2012
13. THE LEADING CANADIAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
• Overview
Labatt Brewing Company
• Overview
• Marketing
Molson Coors Brewing Company
• Overview
• Marketing
Sleeman Breweries Ltd.
• Overview
• Marketing
Cott Corporation
• Overview
• Marketing
Constellation Brands
• Overview
• Marketing
• Financial
• Management
14. THE PROJECTED CANADIAN BEVERAGE MARKET
The Projected National Beverage Market by Category
• Overview
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Wine
Exhibits
• Projected Canadian Beverage Market Volume by Category 2012 – 2017
• Projected Canadian Beverage Market Share of Volume by Category 2012 – 2017
• Projected Canadian Beverage Market Compound Annual Growth by Category 2012 – 2017
• Projected Canadian Beverage Market Per Capita Consumption by Category 2012 – 2017

Price: $ 5995.00

Related research categories

By sector: General drinks

By market: Canada (in North America)