2012 U.S. Beverage Retail Sales Channel Analysis

RETAIL REALITIES.

This new report provides a comprehensive overview of the entire U.S. beverage marketplace via examination of methods and avenues of distribution. It provides an overview of the entire liquid refreshment beverage (LRB) market and the various modes of distribution used in the U.S. market and discusses the latest related trends. The report also delves into the individual sales channels, offering statistics and insight on channel volume by beverage type. It also contains Beverage Marketing's volume and growth projections for each LRB beverage group and analysis of the forces determining each channel's future with respect to LRB's.

Report extract:

All commodity volume weighted distribution, more commonly known as ACV, is the most common form of measuring the success of distribution.

• It is a measure used by SymphonyIRI Group (SIG), as well as Nielsen, to measure the percentage of stores within a given time frame that carry a particular product.
• Typically, ACV is weighted based on the total sales volume of individual stores.
• While ACV is not a perfect tool, it serves as a guide to determine how widespread distribution is of a particular product.
• ACV does have some shortcomings. For example, it does not measure how widespread distribution is in unaudited channels. Furthermore, product volume is increasingly migrating to these unmeasured channels, of which there are many.
• Another drawback is that a product sale must occur before a product is considered distributed in a particular outlet. For example, a brand could conceivably have 100% actual consumer availability but would have 0% ACV if no sales have been scanned.
• Despite these drawbacks, ACV remains the most cost-effective measure of beverage distribution.

Direct-store delivery (DSD) distribution - which is used primarily by soft drink bottlers and beer wholesalers - is universally considered to be the best distribution method.

• DSD is comprehensive in that it has the capability to service all retail channel types. In particular, it is particularly effective at servicing smaller outlets that can be overlooked in other distribution methods.
• DSD is effective at properly merchandising products. It serves to reduce out-of-stocks, manage point-of-sale materials for promotions, and rotate product to reduce out-of-date products.
• It is, however, the most labor-intensive of the distribution options and, thus, it is also the most expensive.

Table of contents

1. THE U.S. RETAIL MARKETPLACE
The National Liquid Refreshment Beverage Market
• Overview
• Volume by Category
• Retail Dollars by Category
• Volume by Sales Channel
• Segment Volume by Sales Channel
Exhibits
• U.S. Liquid Refreshment Beverage Market Volume by Category 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Share of Volume by Category 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Change in Volume by Category 2007 – 2011
• U.S. Liquid Refreshment Beverage Market Estimated Retail Dollars by Category 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Share of Retail Dollars by Category 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Change in Retail Dollars by Category 2007 – 2011
• U.S. Liquid Refreshment Beverage Market Volume by Sales Channel 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Liquid Refreshment Beverage Market Change in Volume by Sales Channel 2007 – 2011
• U.S. Carbonated Soft Drink Market Volume by Sales Channel 2006 – 2011
• U.S. Carbonated Soft Drink Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Fluid Milk Market Volume by Sales Channel 2006 – 2011
• U.S. Fluid Milk Market Share of Volume by Sales Channel 2006 – 2011
• U.S. PET Water Market Volume by Sales Channel 2006 – 2011
• U.S. PET Water Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Fruit Juice Market Volume by Sales Channel 2006 – 2011
• U.S. Fruit Juice Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Fruit Drink Market Volume by Sales Channel 2006 – 2011
• U.S. Fruit Drink Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Sports Drink Market Volume by Sales Channel 2006 – 2011
• U.S. Sports Drink Market Share of Volume by Sales Channel 2006 – 2011
• U.S. RTD Tea Market Volume by Sales Channel 2006 – 2011
• U.S. RTD Tea Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Bulk Water Market Volume by Sales Channel 2006 – 2011
• U.S. Bulk Water Market Share of Volume by Sales Channel 2006 – 2011
• U.S. Energy Drink Market Volume by Sales Channel 2006 – 2011
• U.S. Energy Drink Market Share of Volume by Sales Channel 2006 – 2011
• U.S. RTD Coffee Market Volume by Sales Channel 2006 – 2011
• U.S. RTD Coffee Market Share of Volume by Sales Channel 2006 – 2011
2. ROUTES TO RETAIL
Beverage Distribution Methods in the U.S.
• Overview
• Issues
3. THE U.S. SUPERMARKET CHANNEL
Supermarkets in the U.S.
• Volume
• Trends and Issues
• Company Profiles
Exhibits
• U.S. Supermarket Channel Volume by Category 2006 – 2011
• U.S. Supermarket Channel Share of Volume by Category 2006 – 2011
• U.S. Supermarket Channel Change in Volume by Category 2007 – 2011
4. THE U.S. CONVENIENCE/GAS STORE CHANNEL
Convenience/Gas Stores in the U.S.
• Volume
• Trends and Issues
• Company Profiles
Exhibits
• U.S. Convenience/Gas Store Channel Volume by Category 2006 – 2011
• U.S. Convenience/Gas Store Channel Share of Volume by Category 2006 – 2011
• U.S. Convenience/Gas Store Channel Change in Volume by Category 2007 – 2011
5. THE U.S. MASS MERCHANDISER CHANNEL
Mass Merchandisers in the U.S.
• Volume
• Trends and Issues
• Company Profiles
Exhibits
• U.S. Mass Merchandiser Channel Volume by Category 2006 – 2011
• U.S. Mass Merchandiser Channel Share of Volume by Category 2006 – 2011
• U.S. Mass Merchandiser Channel Change in Volume by Category 2007 – 2011
6. THE U.S. DRUG STORE CHANNEL
Drug Stores in the U.S.
• Volume
• Trends and Issues
Exhibits
• U.S. Drug Store Channel Volume by Category 2006 – 2011
• U.S. Drug Store Channel Share of Volume by Category 2006 – 2011
• U.S. Drug Store Channel Change in Volume by Category 2007 – 2011
7. THE U.S. FOODSERVICE CHANNEL
Foodservice in the U.S.
• Volume
• Trends and Issues
Exhibits
• U.S. Foodservice Channel Volume by Category 2006 – 2011
• U.S. Foodservice Channel Share of Volume by Category 2006 – 2011
• U.S. Foodservice Channel Change in Volume by Category 2007 – 2011
8. THE U.S. VENDING CHANNEL
Vending in the U.S.
• Volume
• Trends and Issues
Exhibits
• U.S. Vending Channel Volume by Category 2006 – 2011
• U.S. Vending Channel Share of Volume by Category 2006 – 2011
• U.S. Vending Channel Change in Volume by Category 2007 – 2011
9. OTHER RETAIL CHANNELS
Non-Traditional and Other Retail Channels
• Trends and Issues
10. THE PROJECTED U.S. RETAIL MARKETPLACE
The Projected Liquid Refreshment Beverage Market
• Overview
• Volume by Category
• Volume by Sales Channel
Exhibits
• Projected U.S. Liquid Refreshment Beverage Market Volume by Category 2006 – 2016
• Projected U.S. Liquid Refreshment Beverage Market Share of Volume by Category 2006 – 2016
• Projected U.S. Liquid Refreshment Beverage Market Compound Annual Growth by Category 2011 – 2016
• Projected U.S. Liquid Refreshment Beverage Market Volume by Sales Channel 2006 – 2016
• Projected U.S. Liquid Refreshment Beverage Market Share of Volume by Sales Channel 2006 – 2016
• Projected U.S. Liquid Refreshment Beverage Market Compound Annual Growth by Sales Channel 2011 – 2016

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Related research categories

By sector: Retail (in Off-trade), General drinks

By market: United States (in North America)