2012 The Multiple Beverage Marketplace in the U.S.

PUT THE WHOLE U.S. MARKET IN PERSPECTIVE.

This comprehensive report covers the entire U.S. commercial beverage industry and includes data on retail and wholesale sales as well as volume, growth and per capita consumption. It offers key trends and statistics across eleven U.S. beverage types, discusses new products and contains projections by category through 2016.

Report extract:

In February 2010, Coca-Cola Company reached agreement with Coca-Cola Enterprises (CCE) to acquire the latter's operations in North America. CCE stood the dominant Coke bottler in the United States, producing and distributing about 75% of Coke's U.S. volume.

• In an attempt to minimize the transfer of cash and its concomitant tax burden, Coca-Cola Company - which spun off CCE in 1986 - agreed to relinquish its 34% equity in CCE, which was valued at $3.4 billion. Coke also agreed to assume $8.88 billion in CCE debt as well as CCE's $580 million in accumulated benefits obligations.
  
• Coca-Cola Company had considered acquiring CCE several years ago, but its board rejected the idea. The parties began talks about a possible transaction in late 2008 - before PepsiCo announced its acquisition of Pepsi Bottling Group (PBG) and PepsiAmericas. Coke hid its intentions from public scrutiny - appearing to be satisfied with the current relationship with CCE - but behind the scenes, Pepsi's announcement (discussed below) most likely motivated Coke and CCE to consummate a deal despite talks breaking down a couple of times in 2009.
  
• Coke chairman and CEO Muhtar Kent explained, "Our North American business structure has remained essentially the same since CCE was founded in 1986, while the market and industry have changed dramatically." In other words, the same rationales that influenced PepsiCo's decision to acquire its two biggest bottlers also informed Coke's decision: most importantly, a shift in the beverage landscape from CSDs to non-carbonated beverages and the need to develop more cost-effective ways to deliver drinks in an era of retailer consolidation.
  
• Coca-Cola Company's purchase of CCE's principal operations does not constitute an outright acquisition, as chairman and CEO Kent was quick to point out. As stated by Kent: "We are not acquiring CCE, rather we are acquiring their North American operations, and they remain one of our key bottling partners with world-class management, financial and operational capabilities."
  
• According to analysts, Coke was dissatisfied with CCE's performance in North America. It is thus taking over the North American bottling assets in order to get them into shape for an eventual sale to Coca-Cola FEMSA or other system bottler.
  
• To integrate the acquisition of CCE's North American business closes, Coke devised changes to its corporate structure, including the creation of the Coca-Cola Refreshments USA subsidiary to complement Coca-Cola North America's marketing and franchise support operation.
  

Table of contents

1. THE U.S. BEVERAGE MARKET
The National Beverage Market
• Overview
• New Products
• Non-Alcoholic Trends
• Alcoholic Trends
The National Beverage Market by Category
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Value-Added Water
• Wine
Exhibits
• U.S. Beverage Market Volume by Category 2006 – 2011
• U.S. Beverage Market Share of Volume by Category 2006 – 2011
• U.S. Beverage Market Change in Volume by Category 2007 – 2011
• U.S. Beverage Market Producers’ Sales by Category 2006 – 2011
• U.S. Beverage Market Share of Producers’ Sales by Category 2006 – 2011
• U.S. Beverage Market Change in Producers’ Sales by Category 2007 – 2011
• U.S. Beverage Market Estimated Retail Sales by Category 2006 – 2011
• U.S. Beverage Market Estimated Share of Retail Sales by Category 2006 – 2011
• U.S. Beverage Market Estimated Change in Retail Sales by Category 2007 – 2011
• U.S. Beverage Market Per Capita Consumption by Category 2006 – 2011
• U.S. Beverage Market New Product Introductions by Category 2006 – 2011
• U.S. Beverage Market Share of New Product Introductions by Category 2006 – 2011
• U.S. Beverage Market Change in New Product Introductions by Category 2007 – 2011
2. THE U.S. BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Beer Market Volume 1965 – 2011
• U.S. Beer Market Change in Volume 1976 – 2011
• U.S. Beer Market Per Capita Consumption 1965 – 2011
• U.S. Beer Market Compound Annual Growth 1982 – 2011
3. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Wholesale Dollar Sales
• Prices
Exhibits
• U.S. Bottled Water Market Volume, Growth and Per Capita Consumption 1976 – 2011
• U.S. Bottled Water Market Non-Sparkling, Sparkling and Import Volume 1976 – 2011
• U.S. Bottled Water Market Volume by Segment 1976 – 2011
• U.S. Bottled Water Market Share of Volume by Segment 1976 – 2011
• U.S. Bottled Water Market Change in Volume by Segment 1977 – 2011
• U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2011
• U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2011
• U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2011
• U.S. Bottled Water Market Estimated Wholesale Dollars, Volume and Price 2011
4. THE U.S. CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Soft Drink Market Volume and Change 1960 – 2011
• U.S. Soft Drink Market Per Capita Consumption 1970 – 2011
• U.S. Soft Drink Market Compound Annual Growth 1970 – 2011
5. THE U.S. COFFEE MARKET
The National Coffee Market
• Overview
• Per Capita Consumption
The National RTD Coffee Market
• Overview
Exhibits
• Global Green Coffee Market Volume and Change 1994 – 2011
• U.S. Coffee Market Estimated Volume and Change 1983 – 2011
• U.S. Coffee Market Per Capita Consumption 1983 – 2011
• U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2011
• U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2011
6. THE U.S. DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
• Overview
• Volume
• Growth
• Sales by Tier
• Per Capita Consumption
Exhibits
• U.S. Distilled Spirits Market Volume and Change 1950 – 2011
• U.S. Distilled Spirits Market Consumption by Category 2006 – 2011
• U.S. Distilled Spirits Market Share of Consumption by Category 2006 – 2011
• U.S. Distilled Spirits Market Change in Consumption by Category 2007 – 2011
• U.S. Distilled Spirits Market Growth 1955 – 2011
• U.S. Distilled Spirits Market Sales by Tier 2006 – 2011
• U.S. Distilled Spirits Market Change in Sales by Tier 2007 – 2011
• U.S. Distilled Spirits Market Sales by Segment and Tier 2009 – 2011
• U.S. Distilled Spirits Market Share of Sales by Segment and Tier 2009 – 2011
• U.S. Distilled Spirits Market Change in Sales by Segment and Tier 2010 – 2011
• U.S. Distilled Spirits Market Per Capita Consumption 1950 – 2011
7. THE U.S. ENERGY DRINK MARKET
The National Energy Drink Market
• Overview
• Volume and Dollars
• Per Capita Consumption
Exhibits
• U.S. Energy Drink Market Wholesale Dollars and Volume 1997 – 2011
• U.S. Energy Drink Market Per Capita Consumption 1997 – 2011
8. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
• Overview
• Volume
• Retail Dollar Sales
• Per Capita Consumption
Exhibits
• U.S. Fruit Beverage Market Volume and Change 1980 – 2011
• U.S. Fruit Beverage Market Segments Volume 2006 – 2011
• U.S. Fruit Beverage Market Segments Share of Volume 2006 – 2011
• U.S. Fruit Beverage Market Segments Change in Volume 2007 – 2011
• U.S. Fruit Beverage Market Total Retail Dollars and Change 1982 – 2011
• U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2011
• U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2011
• U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2011
• U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2011
• U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2011
9. THE U.S. MILK MARKET
The National Milk Market
• Overview
• Volume
• Per Capita Consumption
• Growth
Exhibits
• U.S. Fluid Milk Market Volume, Weight and Change 1975 – 2011
• U.S. Fluid Milk Market Per Capita Consumption 1975 – 2011
• U.S. Fluid Milk Market Compound Annual Growth 1980 – 2011
10. THE U.S. SPORTS BEVERAGE MARKET
The National Sports Beverage Market
• Overview
• Volume and Dollars
• Per Capita Consumption
Exhibits
• U.S. Sports Beverage Market Wholesale Dollars and Volume 1985 – 2011
• U.S. Sports Beverage Market Change in Dollars and Volume 1986 – 2011
• U.S. Sports Beverage Market Per Capita Consumption 1985 – 2011
11. THE U.S. TEA MARKET
The National Tea Market
• Overview
• Volume by Segments
• Per Capita Consumption
Exhibits
• U.S. Tea Market Estimated Consumption by Segment 2006 – 2011
• U.S. Tea Market Share of Consumption by Segment 2006 – 2011
• U.S. Tea Market Change in Consumption by Segment 2007 – 2011
• U.S. Tea Market Per Capita Consumption by Segment 2006 – 2011
12. THE U.S. WINE MARKET
The National Wine Market
• Overview
• Volume
• Growth
• Per Capita Consumption
Exhibits
• U.S. Wine Market Volume and Change 1950 – 2011
• U.S. Wine Market Consumption by Segment 2006 – 2011
• U.S. Wine Market Share of Consumption by Segment 2006 – 2011
• U.S. Wine Market Change in Consumption by Segment 2007 – 2011
• U.S. Wine Market Compound Annual Growth 1955 – 2011
• U.S. Wine Market Per Capita Consumption 1950 – 2011
13. THE PROJECTED U.S. BEVERAGE MARKET
The Projected National Beverage Market
• Overview
The Projected National Beverage Market by Category
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Value-Added Water
• Wine
Exhibits
• Projected U.S. Beverage Market Volume by Category 2011 – 2016
• Projected U.S. Beverage Market Share of Volume by Category 2011 – 2016
• Projected U.S. Beverage Market Compound Annual Growth in Volume by Category 2011 – 2016
• Projected U.S. Beverage Market Producers’ Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Share of Producers’ Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Compound Annual Growth in Producers’ Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Estimated Retail Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Share of Retail Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Compound Annual Growth in Retail Sales by Category 2011 – 2016
• Projected U.S. Beverage Market Per Capita Consumption by Category 2011 – 2016

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Related research categories

By sector: General drinks

By market: United States (in North America)