2012 The Multiple Beverage Marketplace in the Canada
Report description
This report summarizes industry activity and contains current statistical data for eleven individual beverage categories in Canada, including volume, growth and per capita consumption figures. It profiles leading companies active in the Canadian marketplace and includes volume figures through 2011, plus Beverage Marketing's exclusive five-year projections for each category.
Report extract:
A number of factors have contributed to milk's stagnation in the Canadian beverage marketplace, posing significant challenges to dairy marketers.
- Milk's status as a "wholesome" drink might actually work against it in the eyes of the youth market, especially when parents aren't around - such as at school or other locations where vending machines abound.
- On the other hand, milk is perceived as not healthy enough for many adult consumers who are turned off by the high fat content of even 1% milk, which actually gets 20.5% of its calories from fat.
- There are also fewer children in Canada than a generation or two ago, and those children have far more snack-time beverage options (especially sports and energy drinks) than in years past.
- Non-dairy "milk" made from soy, rice and hemp has taken away market share. So far, their combined share is small, but it is growing each year.
In order to get more kids drinking milk rather than less nutritional beverages at school, the BC (British Columbia) Dairy Foundation partnered with BC Agriculture in the Classroom to launch the Fridges in Schools Program in August 2006.
- The program enables British Columbia schools that do not have access to refrigeration to purchase of refrigerators. In its first year, more than 70 fridges were delivered to schools registered in the Elementary School Milk program.
- Elementary schools are eligible to participate if they offer white and/or chocolate milk at least three times per week at school. Parents, however, foot the bill for the milk that is delivered to their children's schools.
- The $850,000, three-year program saw fridges placed in roughly 700 schools by the end of 2009.
- Schools still without refrigerators could apply for $1,000 grants from ActNow BC, a government-sponsored health initiative, to buy refrigerators in 2010.
Table of contents
1. THE CANADIAN BEVERAGE MARKETThe National Beverage Market
• Overview
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Wine
Exhibits
• Canadian Beverage Market Volume by Category 2006 – 2011
• Canadian Beverage Market Share of Volume by Category 2006 – 2011
• Canadian Beverage Market Change in Volume by Category 2007 – 2011
• Canadian Beverage Market Per Capita Consumption by Category 2006 – 2011
2. THE CANADIAN BEER MARKET
The National Beer Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Province
• Per Capita Consumption by Province
• Volume by Package Type
Exhibits
• Canadian Beer Market Volume and Change 1999 – 2011
• Canadian Beer Market Per Capita Consumption 1999 – 2011
• Canadian Beer Market Volume by Province 2006 – 2011
• Canadian Beer Market Share of Volume by Province 2006 – 2011
• Canadian Beer Market Change in Volume by Province 2007 – 2011
• Canadian Beer Market Per Capita Consumption by Province 2006 – 2011
• Canadian Beer Market Volume by Package Type 1999 – 2011
• Canadian Beer Market Share of Volume by Package Type 1999 – 2011
• Canadian Beer Market Change in Volume by Package Type 2000 – 2011
3. THE CANADIAN BOTTLED WATER MARKET
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Bottled Water Market Volume and Change 1998 – 2011
• Canadian Bottled Water Market Per Capita Consumption 1998 – 2011
4. THE CANADIAN CARBONATED SOFT DRINK MARKET
The National Carbonated Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Carbonated Soft Drink Market Volume and Change 1998 – 2011
• Canadian Carbonated Soft Drink Market Per Capita Consumption 1998 – 2011
5. THE CANADIAN COFFEE MARKET
The National Coffee Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Coffee Market Volume and Change 1999 – 2011
• Canadian Coffee Market Per Capita Consumption 1999 – 2011
6. THE CANADIAN DISTILLED SPIRITS MARKET
The National Distilled Spirits Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Volume by Province
• Per Capita Consumption by Province
Exhibits
• Canadian Distilled Spirits Market Volume and Change 1998 – 2011
• Canadian Distilled Spirits Market Per Capita Consumption 1986 – 2011
• Canadian Distilled Spirits Market Volume by Segment 2006 – 2011
• Canadian Distilled Spirits Market Share of Volume by Segment 2006 – 2011
• Canadian Distilled Spirits Market Change in Volume by Segment 2007 – 2011
• Canadian Distilled Spirits Market Volume by Province 2006 – 2011
• Canadian Distilled Spirits Market Share of Volume by Province 2006 – 2011
• Canadian Distilled Spirits Market Change in Volume by Province 2007 – 2011
• Canadian Distilled Spirits Market Per Capita Consumption by Province 2006 – 2011
7. THE CANADIAN ENERGY DRINK MARKET
The National Energy Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Energy Drink Market Volume and Change 2000 – 2011
• Canadian Energy Drink Market Per Capita Consumption 2000 – 2011
8. THE CANADIAN FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Fruit Beverage Market Volume and Change 1998 – 2011
• Canadian Fruit Beverage Market Per Capita Consumption 1998 – 2011
9. THE CANADIAN MILK MARKET
The National Milk Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
Exhibits
• Canadian Fluid Milk Market Volume and Change 1998 – 2011
• Canadian Fluid Milk Market Per Capita Consumption 1980 – 2011
• Canadian Fluid Milk Market Volume by Segment 2006 – 2011
• Canadian Fluid Milk Market Share of Volume by Segment 2006 – 2011
• Canadian Fluid Milk Market Change in Volume by Segment 2007 – 2011
10. THE CANADIAN SPORTS BEVERAGE MARKET
The National Sports Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Sports Beverage Market Volume and Change 2000 – 2011
• Canadian Sports Beverage Market Per Capita Consumption 2000 – 2011
11. THE CANADIAN TEA MARKET
The National Tea Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Canadian Tea Market Volume and Change 1999 – 2011
• Canadian Tea Market Per Capita Consumption 1999 – 2011
12. THE CANADIAN WINE MARKET
The National Wine Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Province
• Per Capita Consumption by Province
• Domestic and Imported Volume
Exhibits
• Canadian Wine Market Volume and Change 1999 – 2011
• Canadian Wine Market Per Capita Consumption 1999 – 2011
• Canadian Wine Market Volume by Province 2006 – 2011
• Canadian Wine Market Share of Volume by Province 2006 – 2011
• Canadian Wine Market Change in Volume by Province 2007 – 2011
• Canadian Wine Market Per Capita Consumption by Province 2006 – 2011
• Canadian Wine Market Domestic and Imported Volume 1999 – 2011
• Canadian Wine Market Share of Domestic and Imported Volume 1999 – 2011
• Canadian Wine Market Change in Domestic and Imported Volume 2000 – 2011
13. THE LEADING CANADIAN BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
• Overview
Labatt Brewing Company
• Overview
• Marketing
Molson Coors Brewing Company
• Overview
• Marketing
Sleeman Breweries Ltd.
• Overview
• Marketing
Cott Corporation
• Overview
• Marketing
• International
• Financial
• Management
Constellation Brands
• Overview
• Marketing
• Financial
• Management
14. THE PROJECTED CANADIAN BEVERAGE MARKET
The Projected National Beverage Market by Category
• Overview
• Beer
• Bottled Water
• Carbonated Soft Drinks
• Coffee
• Distilled Spirits
• Energy Drinks
• Fruit Beverages
• Milk
• Sports Beverages
• Tea
• Wine
Exhibits
• Projected Canadian Beverage Market Volume by Category 2011 – 2016
• Projected Canadian Beverage Market Share of Volume by Category 2011 – 2016
• Projected Canadian Beverage Market Compound Annual Growth by Category 2011 – 2016
• Projected Canadian Beverage Market Per Capita Consumption by Category 2011 – 2016
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