2012 Sports Beverages in the U.S.

Published: November 2012

Publisher: Beverage Marketing Corporation

Product ref: 152898

Pages: 179

Format: PDF

Delivery: By product vendor

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Price: $ 4995.00

Report description

PLAYING TO WIN.

This report offers a comprehensive view of the U.S. sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It also offers projections and discusses trends that will drive the market over the next five years. New for 2012: Expanded discussion of the emergence of new innovations in sports hydration offerings as small brands introduce twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.

Report extract:

In their bid for consumer attention and availability, sports beverage marketers have reached into channels conventional and unconventional.

  • Besides convenience stores and supermarkets, the largest channels in the retail segment, bottlers and wholesalers distribute directly to athletic programs and workers in heavy industries.
  • Gatorade's warehouse distribution system gave it extensive coverage in convenience stores as well as supermarkets, where it commanded a large shelf presence.
  • Coca-Cola uses direct-store delivery (DSD), which makes its brand readily accessible to convenience stores as well as non-traditional outlets such as sporting goods stores, schools, gyms, parks and vending machines.
  • The power of Powerade in non-traditional venues inspired Quaker Oats' "availability" initiative, which resulted in the signing up of thousands of new outlets such as schools, health clubs, work sites, parks and tennis courts. At the same time, Powerade increased its emphasis on Gatorade's supermarket stronghold.
  • Now that PepsiCo owns Gatorade, the brand is shuttled through Pepsi bottlers for the vending channel. Warehouse delivery to supermarkets and c-stores still remained the primary part of the business. However, with PepsiCo's acquisition of its two biggest U.S. bottlers - Pepsi Bottling Group and PepsiAmericas, Inc. - in 2010, the company has shifted Gatorade's distribution to DSD mostly for c-stores, as well as drug stores and dollar stores like Dollar General.

Table of contents

1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market

  • Overview
    Sports Beverage Definition
    The Current Sports Beverage Market
  • Overview
  • Per Capita Consumption
  • Growth
  • Seasonality
    Exhibits
  • Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 - 2011
  • Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2011
  • Sports Beverage Market Dollar Sales and Volume Growth 1986 - 2011
  • Sports Beverage Market Per Capita Consumption 1985 - 2011
  • Sports Beverage Market Compound Annual Growth 1985 - 2011
  • Sports Beverage Market Retail Dollar Sales and Growth 2000 - 2011
  • Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 - 2011

    2. SPORTS BEVERAGE REGIONAL MARKETS
    Regional Sports Beverage Markets
  • Overview
  • The South
  • The West
  • The Midwest
  • The Northeast
  • Leading Sports Beverage Cities
    Exhibits
  • Regional Sports Beverage Markets Wholesale Dollar Sales 1986 - 2011
  • Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 - 2011
  • Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 - 2011
  • Leading Sports Beverage Cities Volume in Grocery, Drug and Mass Merchandisers 2007 - 2011
  • Leading Sports Beverage Cities Share of Volume in Grocery, Drug and Mass Merchandisers 2007 - 2011
  • Leading Sports Beverage Cities Volume Growth in Grocery, Drug and Mass Merchandisers 2008 - 2011
  • Leading Sports Beverage Cities Dollar Sales in Grocery, Drug and Mass Merchandisers 2007 - 2011
  • Leading Sports Beverage Cities Dollar Share in Grocery, Drug and Mass Merchandisers 2007 - 2011
  • Leading Sports Beverage Cities Dollar Growth in Grocery, Drug and Mass Merchandisers 2008 - 2011

    3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
    Regular and Low-Calorie Sports Beverages
    Exhibits
  • Sports Beverage Market Volume by Calorie Count 2006 - 2011
  • Sports Beverage Market Share of Volume by Calorie Count 2006 - 2011
  • Sports Beverage Market Change in Volume by Calorie Count 2007 - 2011

    4. SPORTS BEVERAGE FLAVORS
    Sports Beverage Flavors
    Exhibits
  • Sports Beverage Flavors Volume in Grocery, Drug and Mass Merchandisers 2006 - 2011
  • Sports Beverage Flavors Volume Share in Grocery, Drug and Mass Merchandisers 2006 - 2011
  • Sports Beverage Flavors Volume Growth in Grocery, Drug and Mass Merchandisers 2007 - 2011

    5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
    Sports Beverage Market Segments
  • Dollar Sales
    Sports Beverage Distribution Channels
    Exhibits
  • Sports Beverage Segments Wholesale Dollar Sales 1986 - 2011
  • Sports Beverage Segments Share of Wholesale Dollar Sales 1986 - 2011
  • Sports Beverage Segments Change in Wholesale Dollar Sales 1987 - 2011
  • Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 - 2011
  • Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 - 2011
  • Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 - 2011
  • Sports Beverages Estimated Volume by Distribution Channel 2006 - 2011
  • Sports Beverages Share of Volume by Distribution Channel 2006 - 2011
  • Sports Beverages Change in Volume by Distribution Channel 2007 - 2011

    6. SPORTS BEVERAGE PACKAGING
    Sports Beverage Packaging
    Exhibits
  • Sports Beverage Packaging Volume by Size 2006 - 2011
  • Sports Beverage Packaging Share of Volume by Size 2006 - 2011
  • Sports Beverage Packaging Change in Volume by Size 2007 - 2011

    7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
    The Leading Companies
    PepsiCo, Inc. - Gatorade
  • Overview
  • Marketing
  • Distribution
    Coca-Cola Company - Powerade
  • Overview
  • Marketing
  • Distribution
    Other Sports Beverages
  • All Sport
  • Golazo
  • R.W. Knudsen - Recharge
  • Ferolito, Vultaggio & Sons - Arizona Sports
    Leading Brands by Channel
    Exhibits
  • Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2006 - 2011
  • Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2006 - 2011
  • Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2007 - 2011
  • Leading Sports Beverage Brands Estimated Volume 2006 - 2011
  • Leading Sports Beverage Brands Share of Volume 2006 - 2011
  • Leading Sports Beverage Brands Change in Volume 2007 - 2011
  • Leading Sports Beverage Trademarks by Volume in Measured Channels 2011

    8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
    Sports Beverage Advertising Expenditures
  • Overview
  • Expenditures by Medium
    Sports Beverage Advertising Expenditures by Brand
  • Gatorade
  • Powerade
    Exhibits
  • Leading Sports Beverage Brands Advertising Expenditures 2006 - 2011
  • Leading Sports Beverage Brands Share of Advertising Expenditures 2006 - 2011
  • Leading Sports Beverage Brands Change in Advertising Expenditures 2007 - 2011
  • Sports Beverage Advertising Expenditures by Media 2006 - 2011
  • Sports Beverage Share of Advertising Expenditures by Media 2006 - 2011
  • Sports Beverage Change in Advertising Expenditures by Media 2007 - 2011

    9. DEMOGRAPHICS OF THE SPORTS BEVERAGE USER
    Demographics of the Sports Beverage User
    Demographic Comparison of Gatorade and Powerade
    Exhibits
  • Demographics of the Sports Beverage Consumer 2011
  • Demographics of the Gatorade Consumer 2011
  • Demographics of the Powerade Consumer 2011

    10. THE RTD PROTEIN DRINK MARKET
    Protein Drinks in the U.S.
    Leading Protein Drink Brands
  • Muscle Milk
  • mix1
  • Core Power
  • FitPro
  • Click
    Exhibits
  • Protein Drink Market Estimated Wholesale Dollars and Volume 2004 - 2011
  • Protein Drink Market Growth 2005 - 2011

    11. THE PROJECTED U.S. SPORTS BEVERAGE MARKET
    The Projected U.S. Sports Beverage Market
    Projected U.S. Sports Beverage Volume by Channel
    Exhibits
  • Projected Sports Beverage Market Wholesale Dollar Sales and Volume 1985 - 2016
  • Projected Sports Beverage Market Wholesale Dollar Sales and Volume Growth 1986 - 2016
  • Projected Sports Beverage Market Per Capita Consumption 1985 - 2016
  • Projected Sports Beverage Market Wholesale Dollar Sales by Segment 2006 - 2016
  • Projected Sports Beverage Market Dollar Share by Segment 2006 - 2016
  • Projected Sports Beverage Market Compound Annual Growth by Segment 2006 - 2016
  • Projected Sports Beverage Market Estimated Volume and Share by Calorie Count 2006 - 2016
  • Projected Sports Beverage Market Compound Annual Growth by Calorie Count 2011 - 2016
  • Projected Sports Beverage Market Estimated Volume and Share by Distribution Channel 2006 - 2016
  • Projected Sports Beverage Market Compound Annual Growth by Distribution Channel 2011 - 2016

Price: $ 4995.00

Related research categories

By sector: Sports (in Soft drinks), General drinks

By market: United States (in North America)