2012 Soy & Other Dairy Alternative Beverages in the U.S.

MORE THAN JUST SOY.

This report on alternatives to fluid milk considers a rapidly evolving market, providing current statistics and perspective on what the future holds for soymilk and other soy beverages as they become more entrenched in the mainstream market. It includes discussion and data relating to packaging, flavors, advertising expenditures and demographics as well as profiles of the leading companies and a chapter on dairy alternatives including almond and rice milk. New For 2012: Now covers coconut milk.

Report extract:

Almondmilk is not the province of environmentalists and raw-foodists convinced that soymilk has become too mainstream. Indeed, the leading player in the soymilk arena also fielded almondmilk under its prominent dairy alternative brand name.

• The WhiteWave subsidiary of Dean Foods applied the Silk trademark to a four-flavor line of almond-based beverages. The Silk Pure Almond line consists of Original, Unsweetened, Dark Chocolate and Vanilla.
• As it does with its many varieties of soymilk, Dean prefers to put its Silk almondmilk in gable-top cartons intended for the dairy case rather than the aseptic boxes that once characterized the dairy alternative sector.

Sacramento, California-based Blue Diamond Growers, a cooperative of approximately 3,000 almond growers, developed several refrigerated and shelf-stable almondmilk varieties in its Almond Breeze line.

• Refrigerated flavors, which Blue Diamond packages in half-gallon paperboard carton, include Original, Original Unsweetened, Chocolate, Vanilla and Vanilla Unsweetened.
• It also put the same quintet in 32-ounce aseptic packages. (It made 64-ounce sizes available too.)
• Blue Diamond declares that Almond Breeze contains none of the following: casein, cholesterol, dairy, eggs, gluten, lactose, monosodium glutamate, peanuts, saturated fat or soy. Beyond almondmilk, Blue Diamond designed a product group consisting of almonds for snacking and for cooking and baking as well as chips and crackers made with the nut.

Indeed, the commonness of almonds, a result of not-beverage-exclusive activities by entities like Blue Diamond, may explain the type of growth they've achieved that less familiar propositions like hempmilk have yet to attain.

• Almonds may pack calcium and other beneficial nutrients, be relatively low in calories and have a variety of uses, as marketers of almond-based beverages contend, but they are also a known quantity.
• With almonds, people know whether they like the taste - something that can't always be said of other grains, nuts and seeds used in competing dairy alternative beverages.

 

Table of contents

1. THE U.S. SOY MARKET
The National Soy Market
• Overview
• Consumer Perceptions
The National Soymilk Market
• Overview
• Seasons
• Issues
Exhibits
• U.S. Soyfoods Market Retail Sales 1990 – 2011
• U.S. Soyfoods Market Estimated Retail Sales by Category 2006 – 2011
• U.S. Soyfoods Market Share of Retail Sales by Category 2006 – 2011
• U.S. Soyfoods Market Change in Retail Sales by Category 2007 – 2011
• U.S. Soyfoods Market Estimated Number of Soyfood Products 2000 – 2011
• U.S. Soyfoods Market Percentage of Consumers Who View Soy as Healthy 1998 – 2011
• U.S. Soyfoods Market Top 10 Soy Products by Awareness 2006 – 2011
• U.S. Soyfoods Market Types of Soy Products Actually Ordered in Restaurants 2011
• U.S. Soyfoods Market Unaided Awareness of Specific Soy Health Perceptions 2011
• U.S. Dairy Alternative Market Estimated Retail Sales 1997 – 2011
• U.S. Soymilk Market Top 10 Markets’ Sales in Grocery, Drug and Mass Merchandisers 2006 – 2011
• U.S. Soymilk Market Top 10 Markets’ Share of Sales in Grocery, Drug and Mass Merchandisers 2006 – 2011
• U.S. Soymilk Market Top 10 Markets’ Change in Sales in Grocery, Drug and Mass Merchandisers 2007 – 2011
• U.S. Soymilk Market Quarterly Volume Shares 2004 – 2011
2. SOY BEVERAGE TYPES
Soy Beverage Types
• Overview
• Soymilk
• Sports Nutrition/Weight Loss
• Soy Infant Formulas
• Soy/Fruit Blends
Exhibits
• U.S. Soy Beverage Market Volume 1998 – 2011
• U.S. Soy Beverage Market Estimated Volume by Segment 2006 – 2011
• U.S. Soy Beverage Market Share of Volume by Segment 2006 – 2011
• U.S. Soy Beverage Market Change in Volume by Segment 2007 – 2011
• U.S. Soy Beverage Market Retail Sales by Segment 2006 – 2011
• U.S. Soy Beverage Market Share of Retail Sales by Segment 2006 – 2011
• U.S. Soy Beverage Market Change in Retail Sales by Segment 2007 – 2011
• U.S. Soy Beverage Market Retail Sales by Chilled vs. Ambient 2006 – 2011
• U.S. Soy Beverage Market Share of Retail Sales by Chilled vs. Ambient 2006 – 2011
• U.S. Soy Beverage Market Change in Retail Sales by Chilled vs. Ambient 2007 – 2011
• U.S. Soymilk Market Share of Volume Sales by Region 2006 – 2011
• U.S. Soymilk Market Estimated Soymilk Spending by Cities 2006 – 2011
• U.S. Soymilk Market Share of Soymilk Spending by Cities 2006 – 2011
• U.S. Soymilk Market Change in Soymilk Spending by Cities 2007 – 2011
3. SOY BEVERAGE PACKAGING
Soy Beverage Packaging Types
• Overview
• Aseptic Packaging
• Plastic Containers
• Paper Containers
• Glass Containers
Exhibits
• U.S. Soy Beverage Market Retail Sales by Single- vs. Multi-Serve Split 2006 – 2011
• U.S. Soy Beverage Market Share of Retail Sales by Single- vs. Multi-Serve Split 2006 – 2011
• U.S. Soy Beverage Market Change in Retail Sales by Single- vs. Multi-Serve Split 2007 – 2011
• U.S. Soy Beverage Market Volume by Package Type 2006 – 2011
• U.S. Soy Beverage Market Share of Volume by Package Type 2006 – 2011
• U.S. Soy Beverage Market Change in Volume by Package Type 2007 – 2011
4. SOY BEVERAGE FLAVORS
Soy Beverages by Flavor
• Overview
• Volume
• Retail Sales
Exhibits
• U.S. Soy Beverage Market Volume by Flavor 2006 – 2011
• U.S. Soy Beverage Market Share of Volume by Flavor 2006 – 2011
• U.S. Soy Beverage Market Change in Volume by Flavor 2007 – 2011
• U.S. Soy Beverage Market Retail Sales by Flavor 2006 – 2011
• U.S. Soy Beverage Market Share of Retail Sales by Flavor 2006 – 2011
• U.S. Soy Beverage Market Change in Retail Sales by Flavor 2007 – 2011
5. THE LEADING SOY BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
• Overview
DEAN FOODS
• Overview
• Marketing
• Management
HAIN CELESTIAL GROUP
• Overview
• Marketing
• Management
STREMICKS HERITAGE FOODS
• Overview
• Marketing
• Management
ORGANIC VALLEY
• Overview
• Marketing
ODWALLA
• Overview
• Marketing
• Management
VITASOY
• Overview
• Marketing
• Management
PACIFIC NATURAL FOODS
• Overview
• Marketing
WHOLESOY & COMPANY
• Overview
• Marketing
SUNRICH
• Overview
EDEN FOODS
• Overview
• Marketing
OTHER SOY COMPANIES
• Overview
• Food and Beverage Companies
Exhibits
• Leading Soymilk Brands Estimated Volume 2006 – 2011
• Leading Soymilk Brands Share of Volume 2006 – 2011
• Leading Soymilk Brands Change in Volume 2007 – 2011
• Leading Refrigerated Soymilk Trademarks by Volume in Grocery Stores 2011
• Leading Refrigerated Soymilk Trademarks by Dollars in Grocery Stores 2011
• U.S. Soymilk Market Retail Price per Half Gallon of Soymilk by Brand in Grocery Stores 2011
6. SOY BEVERAGE DISTRIBUTION
Soy Beverage Distribution Channels
• Overview
• Volume
Exhibits
• U.S. Soy Beverage Market Estimated Volume by Distribution Channel 2006 – 2011
• U.S. Soy Beverage Market Share of Volume by Distribution Channel 2006 – 2011
• U.S. Soy Beverage Market Change in Volume by Distribution Channel 2007 – 2011
7. SOY BEVERAGE COMPANY ADVERTISING EXPENDITURES
Advertising Expenditures by Company
• Overview
Advertising Expenditures by Media
• Overview
Exhibits
• U.S. Soy Beverage Market Advertising Expenditures by Leading Companies 2006 – 2011
• U.S. Soy Beverage Market Share of Advertising Expenditures by Leading Companies 2006 – 2011
• U.S. Soy Beverage Market Change in Advertising Expenditures by Leading Companies 2007 – 2011
• U.S. Soy Beverage Market Estimated Advertising Expenditures by Media 2006 – 2011
• U.S. Soy Beverage Market Estimated Share of Advertising Expenditures by Media 2006 – 2011
• U.S. Soy Beverage Market Estimated Change in Advertising Expenditures by Media 2007 – 2011
8. DEMOGRAPHICS OF THE SOY BEVERAGE CONSUMER
Users of Soy Beverages in the U.S.
• Overview
• Age
• Education
• Occupation
• Marital Status
• Ethnicity
• Income
Exhibits
• Demographics of the Soy Beverage Consumer 2010
• Demographics of the Dairy Alternative Beverage Consumer 2010
9. OTHER DAIRY ALTERNATIVES
Dairy Alternative Beverages
• Overview
• Almond
• Coconut
• Hemp
• Rice
Dairy Alternative Beverage Distribution
• Overview
Leading Dairy Alternative Beverage Brands
• Overview
Exhibits
• U.S. Dairy Alternative Beverage Market Volume and Retail Dollars 2004 – 2011
• U.S. Dairy Alternative Beverage Market Estimated Volume by Segment 2008 – 2011
• U.S. Dairy Alternative Beverage Market Share of Volume by Segment 2008 – 2011
• U.S. Dairy Alternative Beverage Market Change in Volume by Segment 2009 – 2011
• Leading Dairy Alternative Beverage Brands Estimated Volume 2008 – 2011
• Leading Dairy Alternative Beverage Brands Share of Volume 2008 – 2011
• Leading Dairy Alternative Beverage Brands Change in Volume 2009 – 2011
• Leading Dairy Alternative Beverage Trademarks by Volume in Grocery Stores 2011
• Leading Dairy Alternative Beverage Trademarks by Dollars in Grocery Stores 2011
10. THE PROJECTED U.S. SOY & OTHER DAIRY ALTERNATIVE BEVERAGES MARKET
The Projected National Soy Beverage Market
• Overview
• Volume
• Retail Sales
The Projected National Dairy Alternative Market
• Overview
• Volume
• Retail Sales
Exhibits
• The Projected U.S. Soy Beverage Market Volume and Change 1998 – 2016
• The Projected U.S. Soy Beverage Market Retail Sales by Segment 2006 – 2016
• The Projected U.S. Soy Beverage Market Retail Sales, Share and Change by Chilled vs. Ambient 2011 – 2016
• The Projected U.S. Soy Beverage Market Retail Sales, Share and Change by Single- vs. Multi-Serve Split 2011 – 2016
• The Projected U.S. Dairy Alternative Beverage Market Volume and Retail Dollars 2004 – 2016

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Related research categories

By sector: Dairy (in Soft drinks), General drinks

By market: United States (in North America)