2012 Single-Serve Fruit Beverages in the U.S.

Published: October 2012

Publisher: Beverage Marketing Corporation

Product ref: 151576

Pages: 200

Format: PDF

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Report description



This report examines the single-serve fruit beverage market in the context of the New Age beverage marketplace. The report provides in-depth discussion of the leading companies' distribution and marketing strategies and supplies data on volume and sales of their brands. It covers regions, packaging, the superpremium juice sub-segment, advertising and demographics. It also provides five-year projections through 2016.

Report extract:

In the past several years, POM Wonderful has borne the brunt of sharply stepped-up vigilance of government regulatory authorities on the type of health claims that are often made by premium-positioned beverages.

  • A Food and Drug Administration (FDA) that was quiescent during the Bush Administration has sharply stepped up its profile under President Obama, sending a shockwave in March 2010 when it issued a flurry of warning letters targeting both familiar brands, like POM Wonderful and Nestlé children's drinks, and up-and-comers like the organic kids' drink First Juice.
  • The FDA accused POM Wonderful of making statements on its Web site that POM products can be used "in the cure, mitigation, treatment, or prevention of disease," which is forbidden for products that are not approved as drugs.
  • In September 2010, the Federal Trade Commission (FTC) sued the company on similar grounds, charging that POM's ads for its juices and POMx supplements contain "false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction." The FTC also sought an order that would require POM Wonderful to get approval from the FDA for any future disease-prevention claims.
  • POM for its part had filed a lawsuit against the FTC two weeks earlier alleging in part that FTC regulations violate POM's First Amendment rights. In USA Today, Lynda Resnick stated that the FTC is on a "witch hunt" and that the company is clearly making "health claims" and not "disease claims."
  • In May 2012, a FTC administrative law judge issued a ruling that rejected the FTC's argument that POM would have to provide documentation of double-blind placebo-controlled human clinical trials before it made any health claims - stating instead that such claims would merely have to be supported by "competent and reliable scientific evidence." Thus, POM Wonderful's structure/function claims such as "support prostate health" and "promote erectile health" were permissible under this standard.
  • However, the judge also ruled that POM Wonderful's claims that pomegranate juice can prevent or treat heart disease, prostate cancer and erectile dysfunction were not supported by "competent and reliable scientific evidence" and issued a cease-and-desist order that prohibited the company from making such claims for the next two decades. Both parties appealed.

Table of contents

1. THE U.S. FRUIT BEVERAGE AND NEW AGE MARKETS
The U.S. Fruit Beverage Market
• Volume
• Retail Dollar Sales
• Per Capita Consumption
• Seasonality
The U.S. New Age Beverage Market
The 2011 New Age Market
Exhibits
• U.S. Fruit Beverage Market Volume and Growth 1980 – 2011
• U.S. Fruit Beverage Market Segments Volume 2006 – 2011
• U.S. Fruit Beverage Market Segments Share of Volume 2006 – 2011
• U.S. Fruit Beverage Market Segments Change in Volume 2007 – 2011
• U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2011
• U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2011
• U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2011
• U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2011
• U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2011
• U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2011
• Fruit Beverage Seasonality Quarterly Volume Shares 2011
• U.S. New Age Beverage Market Estimated Wholesale Dollar Sales 1996 – 2011
• U.S. New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2006 – 2011
• U.S. New Age Beverage Market Segments Share of Wholesale Dollar Sales 2006 – 2011
• U.S. New Age Beverage Market Segments Change in Wholesale Dollar Sales 2007 – 2011

2. THE U.S. SINGLE-SERVE FRUIT BEVERAGE MARKET
The Single-Serve Fruit Beverage Industry
• Overview
• Characteristics and Developments
• Superpremium Juices
• Nutrient-Enhanced Fruit Drinks
• Sparkling Juice
Exhibits
• U.S. Single-Serve Fruit Beverage Market Volume and Growth 1993 – 2012
• U.S. Single-Serve Fruit Beverage Market Per Capita Consumption 1993 – 2012
• U.S. Single-Serve Fruit Beverage Market Estimated Wholesale Dollars 1993 – 2011
• U.S. Single-Serve Fruit Beverage Market Estimated Retail Dollars 2006 – 2011

3. REGIONAL SINGLE-SERVE FRUIT BEVERAGE MARKETS
Regional Single-Serve Fruit Beverage Markets
• Overview
• The South
• The Midwest
• The West
• The Northeast
Exhibits
• Regional Single-Serve Fruit Beverage Markets Wholesale Dollar Sales 1993 – 2011
• Regional Single-Serve Fruit Beverage Markets Dollar Share 1993 – 2011
• Regional Single-Serve Fruit Beverage Markets Dollar Growth 1994 – 2011

4. SINGLE-SERVE FRUIT BEVERAGE DISTRIBUTION CHANNELS
Single-Serve Fruit Beverage Distribution Channels
• Overview
• Convenience Stores
• Supermarkets
• Foodservice
• Mass Merchandisers
• Vending
• Drug Stores
Exhibits
• U.S. Single-Serve Fruit Beverage Market Volume by Distribution Channel 2006 – 2011
• U.S. Single-Serve Fruit Beverage Market Share by Distribution Channel 2006 – 2011
• U.S. Single-Serve Fruit Beverage Market Growth by Distribution Channel 2007 – 2011

5. SINGLE-SERVE FRUIT BEVERAGE PACKAGING
Single-Serve Fruit Beverage Packaging Types
• Overview
• Package Sizes
Exhibits
• U.S. Single-Serve Fruit Beverage Market Case Volume by Package Size and Type 2006 – 2011
• U.S. Single-Serve Fruit Beverage Market Case Share by Package Size and Type 2006 – 2011
• U.S. Single-Serve Fruit Beverage Market Case Growth by Package Size and Type 2007 – 2011

6. THE LEADING SINGLE-SERVE FRUIT BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Brands
PepsiCo, Inc.
• Overview
• Tropicana – Overview
• Tropicana – Marketing
• Dole – Overview
• Naked Juice – Overview
• Naked Juice – Marketing
• Naked Juice – Distribution
• Izze – Overview
• Izze – Marketing
• Izze – Distribution
• SoBe – Overview
• SoBe- Marketing
• SoBe – Distribution
Coca-Cola Company
• Overview
• Minute Maid – Overview
• Minute Maid – Marketing
• Minute Maid – Distribution
• Fuze – Overview
• Fuze – Marketing
• Fuze – Distribution
Dr Pepper Snapple Group, Inc.
• Overview
• Marketing
• Snapple Beverage Group – Overview
• Snapple Beverage Group – Marketing
• Snapple Beverage Group – Distribution
Ocean Spray
• Overview
• Marketing
• Distribution
Sunny Delight Beverages Company
• Overview
• Marketing
• Distribution
Welch’s
• Overview
• Marketing
• Distribution
POM Wonderful
• Overview
• Marketing
Exhibits
• Leading Single-Serve Fruit Beverages Estimated Wholesale Dollar Sales 2006 – 2011
• Leading Single-Serve Fruit Beverages Dollar Share 2006 – 2011
• Leading Single-Serve Fruit Beverages Dollar Growth 2007 – 2011
• Leading Single-Serve Fruit Beverages Estimated Case Volume 2006 – 2011
• Leading Single-Serve Fruit Beverages Volume Share 2006 – 2011
• Leading Single-Serve Fruit Beverages Volume Growth 2007 – 2011

7. THE SUPERPREMIUM JUICE MARKET
Superpremium Juice in the U.S.
Leading Companies

8. SINGLE-SERVE FRUIT BEVERAGE ADVERTISING EXPENDITURES
Leading Single-Serve Fruit Beverage Advertisers
Single-Serve Fruit Beverage Advertising by Medium
Exhibits
• Leading Single-Serve Fruit Beverage Advertising Expenditures 2006 – 2011
• Leading Single-Serve Fruit Beverage Share of Advertising Expenditures 2006 – 2011
• Leading Single-Serve Fruit Beverage Change in Advertising Expenditures 2007 – 2011
• Single-Serve Fruit Beverage Advertising Expenditures by Media 2006 – 2011
• Single-Serve Fruit Beverage Share of Advertising Expenditures by Media 2006 – 2011
• Single-Serve Fruit Beverage Change in Advertising Expenditures by Media 2007 – 2011

9. DEMOGRAPHICS OF THE SINGLE-SERVE FRUIT BEVERAGE CONSUMER
The Fruit Drink Consumer
• Overview
• Comparative Demographics of Fruit Drink Brands
Exhibits
• Demographics of the Fruit Drink Consumer 2011
• Demographics of the Hawaiian Punch Consumer 2011
• Demographics of the Sunny D Consumer 2011
• Demographics of the Snapple Consumer 2011

10. THE PROJECTED U.S. SINGLE-SERVE FRUIT BEVERAGE MARKET
The Projected Single-Serve Fruit Beverage Market
• Overview
• Regular Single-Serve Fruit Beverages
• Superpremium Juices
• Nutrient-Enhanced Fruit Drinks
• Sparkling Juice
• Packaging Types
Exhibits
• Projected Single-Serve Fruit Beverage Market Volume and Growth 1993 – 2016
• Projected Single-Serve Fruit Beverage Market Estimated Wholesale Dollars and Growth 1993 – 2016
• Projected Single-Serve Fruit Beverage Market Wholesale Dollar Sales by Segment 2011 – 2016
• Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Segment 2011 – 2016
• Projected Single-Serve Fruit Beverage Market Case Volume by Package Type 2011 – 2016
• Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Package Type 2011 – 2016

Price: $ 4995.00

Related research categories

By sector: Juice (in Soft drinks), General drinks

By market: United States (in North America)