2012 Private Label Beverages & Contract Packing in the U.S.

BEHIND THE SCENES.

This report offers insight on private label beverage production, quantifies the private label market, sheds light on issues related to contract packing and discusses the trends affecting the private label and contract packing markets. It includes an extensive directory of contract packers by product, process and production capabilities.

Report extract:

Private label carbonated soft drinks have outperformed the overall category in three out of the last four years.

• Branded products like Coke, Pepsi and Dr Pepper dominate but the vast size of the category has created an opportunity for private label brands, which are purchased by value-conscious consumers.
• For the most part, the branded company leaders have done an effective job at blunting further inroads of private label through strong marketing of their products, gaining widespread distribution, and pricing their products so that they can be afforded by a mass market.
• Historically, private label has always played a role in the industry. Generally, its share has fluctuated over time within a relatively narrow band. This share has tended to grow when the price gap between nationally branded products and private label is wider and its share has shrunk when the price gap has been narrower.
• Private label soft drinks - like most private label products - tend to appeal to very price conscious consumers - those with large families who are likely to consume products in large quantities as well as those with low incomes.
• The weakened economy has perhaps broadened the number of consumers that would consider a private label carbonated soft drink today.

Higher costs in the last couple years have impacted both private label and branded products. Big name brands like Pepsi and Coke have been forced to raise prices but private label has had to essentially follow suit.

• This change has impacted private label performance and forced many of the private label brands to emphasize quality and other attributes.
• Rather than relying only on lower prices, many private label CSD programs in the 1980s and 1990s embarked on campaigns aimed at attaining "national brand equivalency," whose marketing efforts centered on "compare and save" promotions highlighting not only lower prices but also quality comparable to national brands.
• Nevertheless, the primary reason consumers reach for private label carbonated soft drinks remains price. The leading private label CSD supplier - Cott Corporation - has worked to improve efficiencies in its operations to be able to retain the pricing advantage to make private labels desirable to some consumers.

Table of contents

1. CURRENT TRENDS IN PRIVATE LABEL
The Private Label Industry
• Overview
• Supplier Capabilities
The Private Label Industry by Distribution Channel
• Overview
• Supermarkets
• Drug Stores
• Convenience/Gas
Exhibits
• U.S. Private Label Industry Retail Dollar Sales 1997 – 2011
• U.S. Private Label Industry Supermarket Unit Volume 2006 – 2011
• U.S. Private Label Industry Change in Supermarket Unit Volume 2007 – 2011
• U.S. Private Label Industry Supermarket Sales 2006 – 2011
• U.S. Private Label Industry Change in Supermarket Sales 2007 – 2011
• U.S. Private Label Industry Share of Supermarket Sales & Unit Volume 2006 – 2011
• U.S. Private Label Industry Drug Store Unit Volume 2006 – 2011
• U.S. Private Label Industry Change in Drug Store Unit Volume 2007 – 2011
• U.S. Private Label Industry Drug Store Sales 2006 – 2011
• U.S. Private Label Industry Change in Drug Store Sales 2007 – 2011
• U.S. Private Label Industry Share of Drug Store Sales & Unit Volume 2006 – 2011
2. PRIVATE LABEL BEVERAGES BY CATEGORY
Private Label Beverages
• Overview
• Carbonated Soft Drinks
• Fruit Beverages
• Alcoholic Beverages
• Milk
• Bottled Water
• Ready-to-Drink Tea and Coffee
• Sports and Energy Drinks
• Soy Beverages
Exhibits
• U.S. Carbonated Soft Drink Market National Brands vs. Private Label Volume and Share 1993 – 2011
• U.S. Carbonated Soft Drink Market National Brands vs. Private Label Growth 1994 – 2011
• U.S. Carbonated Soft Drink Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. Shelf-Stable Fruit Beverage Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. Shelf-Stable Fruit Beverage Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. Shelf-Stable Fruit Beverage Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. Beverage Alcohol Market National Brands vs. Private Label Sales in Supermarkets 2011
• U.S. Milk Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. Bottled Water Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. Bottled Water Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. Bottled Water Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. RTD Tea Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. RTD Tea Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. RTD Tea Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. RTD Coffee Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. RTD Coffee Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. RTD Coffee Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. Sports Drink Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. Sports Drink Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. Sports Drink Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. Energy Drink Market National Brands vs. Private Label Sales by Retail Channel 2011
• U.S. Soymilk Market National Brands vs. Private Label Volume, Share and Growth 2006 – 2011
• U.S. Soymilk Market National Brands vs. Private Label Retail Sales, Share and Growth 2006 – 2011
• U.S. Soy Beverage Market National Brands vs. Private Label Sales by Retail Channel 2011
3. MAJOR PRIVATE LABEL BEVERAGE SUPPLIERS
Leading Private Label Companies
• Overview
ADVANCED H2O
• Overview
• Marketing
• Management
COTT CORPORATION
• Overview
• Marketing
• International
DEAN FOODS
• Overview
• Management
LOUIS DREYFUS CITRUS
• Overview
NIAGARA BOTTLING
• Overview
• Management
Exhibits
• U.S. Fruit Beverage Market Key Contract Packed Beverage Brands Estimated Share of Volume Co-Packed 2011
• U.S. RTD Tea Market Key Contract Packed Beverage Brands Estimated Share of Volume Co-Packed 2011
4. CURRENT TRENDS IN CONTRACT PACKING
The Contract Packing Industry
• Overview
• Recent Developments
5. CONTRACT PACKING BY BEVERAGE CATEGORY
Contract Packed Beverages
• Overview
• Beer
• Carbonated Soft Drinks
• Bottled Water
• Fruit Beverages
• Ready-to-Drink Tea and Coffee
• Sports Drinks
Exhibit
• Contract Packed Beverages Estimated Shares and Volumes 2011
6. PRICING OF CONTRACT PACKING
Contract Packing Pricing
• Overview
Representative Pricing Data
• Conversion Only
• Full-Product Contracts
Full-Product Cost Estimates
• Overview
Exhibits
• Representative Conversion-Only Contract Packing Prices for Carbonated Beverages
• Representative Conversion-Only Packing Prices for Non-Carbonated Beverages
• Representative Full-Product Packing Prices
• Representative Full-Product Costs
Chapter
7. CONTRACT PACKING CONTRACT ISSUES
Contract Issues
• Overview
8. DIRECTORY OF BEVERAGE CONTRACT PACKERS
Beverage Contract Packers
INDEXES TO DIRECTORY OF BEVERAGE CONTRACT PACKERS
Geographical Index
Beverage Category Index
Production Process Index
Personnel Index
Appendix
BEVERAGE PACKING AGREEMENTS
Co-Pack Agreement
Manufacturing/Packing Agreement Terms & Conditions

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Related research categories

By sector: General drinks

By market: United States (in North America)