2012 Organic Beverages in the U.S.

HEALTHY GROWTH.

This report provides background information about the burgeoning, increasingly mainstream organic industry with consideration of current and ongoing trends and issues. It explores the growing subset of beverages made with ingredients produced according to organic principles and standards. It also breaks the organic beverage industry down, providing current and historical data for ten beverage categories. Additionally, it contains Beverage Marketing's volume, per capita consumption and compound annual growth projections by category through 2016.

Report extract:

Most typical are the small brewers, generally located in coastal states instead of headquartered in the middle part of the country, which forged the path in organic beer production.

• In the Northeast, outfits such as Peak Organic Brewing built businesses based on compliance with organic standards.
• West Coast trailblazers include Butte Creek Brewing.
• Bison Brewing, Eel River, Fish Brewing Company and Hawk's Brewing, among others, also brew organic beer in the region.
• Despite the coastal concentrations, Kraftbrau Brewery of Kalamazoo, Michigan, and Goose Island Beer Company of Chicago, Illinois - which developed an organic beer specifically for the Whole Foods chain - prove that craft brewers in the Midwest did not leave it to the brewing industry giants to take the organic route.

A-B, displaying a willingness to try a variety of approaches to attracting potential buyers of their goods, has not overlooked the organic beer segment.

• In spring 2006, A-B, using other corporate identities, began test marketing two organic beer brands.
• The Green Valley Brewing Company's Wild Hop lager was born at A-B's Fairfield, California, facility.
• Stone Mill pale ale, identified as a Crooked Creek Brewing Company beer, originated at the Redhook plant in Portsmouth, New Hampshire.
• While the extent of consumer interest in organic beer remains uncertain, Cathy Strange of retailer Whole Foods Market believes A-B's involvement in the category "sends a clear message that there's marketability," according to a report in Modern Brewery Age. "They're a smart company and if they didn't feel that there was a backbone to it, they wouldn't market it."
• In December 2006, A-B presented Redbridge, a gluten-free sorghum beer, brewed in New Hampshire and intended for sale in restaurants and food stores featuring organic goods.
• Early in 2011, A-B InBev acquired Goose Island in a $38.8 million dollar deal that saw the bigger company purchase 58% of the Chicago brewer for $22.5 million and buy the remain 42% from former stakeholder Craft Brewers Alliance (CBA). For several years before the acquisition, A-B distributed Goose Island beer via a partnership with CBA.

Table of contents

1. THE U.S. ORGANIC BEVERAGE MARKET
The National Organic Beverage Market
• Overview
• Volume
• New Products
Exhibits
• U.S. Organic Beverage Market Estimated Volume by Category 2006 – 2011
• U.S. Organic Beverage Market Share of Volume by Category 2006 – 2011
• U.S. Organic Beverage Market Change in Volume by Category 2007 – 2011
• U.S. Organic Beverage Market Per Capita Consumption by Category 2006 – 2011
• U.S. Organic Beverage Market Organic Segment Shares of Category Volume 2006 – 2011
• U.S. Organic Beverage Market New Product Introductions and Change 2002 – 2011
2. THE U.S. ORGANIC BEER MARKET
The National Organic Beer Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Beer Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Beer Market Per Capita Consumption 2002 – 2011
3. THE U.S. ORGANIC CARBONATED SOFT DRINK MARKET
The National Organic Carbonated Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Carbonated Soft Drink Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Carbonated Soft Drink Market Per Capita Consumption 2002 – 2011
4. THE U.S. ORGANIC COFFEE MARKET
The National Organic Coffee Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Global Organic Coffee Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Coffee Market Per Capita Consumption 2002 – 2011
5. THE U.S. ORGANIC DISTILLED SPIRITS MARKET
The National Organic Distilled Spirits Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Distilled Spirits Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Distilled Spirits Market Per Capita Consumption 2002 – 2011
6. THE U.S. ORGANIC ENERGY DRINK MARKET
The National Organic Energy Drink Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2002 – 2011
• U.S. Organic Energy Drink Market Per Capita Consumption 2002 – 2011
7. THE U.S. ORGANIC FRUIT BEVERAGE MARKET
The National Organic Fruit Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Fruit Beverage Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Fruit Beverage Market Per Capita Consumption 2002 – 2011
8. THE U.S. ORGANIC MILK MARKET
The National Organic Milk Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Fluid Milk Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2011
9. THE U.S. ORGANIC SOYMILK MARKET
The National Organic Soymilk Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Soy Beverage Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Soy Beverage Market Per Capita Consumption 2002 – 2011
10. THE U.S. ORGANIC TEA MARKET
The National Organic Tea Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Tea Market Estimated Volume and Change 2002 – 2011
• U.S. Organic RTD Tea Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Tea Market Per Capita Consumption 2002 – 2011
• U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2011
11. THE U.S. ORGANIC WINE MARKET
The National Organic Wine Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• U.S. Organic Wine Market Estimated Volume and Change 2002 – 2011
• U.S. Organic Wine Market Per Capita Consumption 2002 – 2011
12. THE PROJECTED U.S. ORGANIC BEVERAGE MARKET
The Projected National Organic Beverage Market
• Overview
• Volume
• Per Capita Consumption
Exhibits
• Projected U.S. Organic Beverage Market Volume by Category 2011 – 2016
• Projected U.S. Organic Beverage Market Share of Volume by Category 2011 – 2016
• Projected U.S. Organic Beverage Market Compound Annual Growth by Category 2011 – 2016
• Projected U.S. Organic Beverage Market Per Capita Consumption by Category 2011 – 2016

Tweet

Related research categories

By sector: General drinks, Organic

By market: United States (in North America)