2012 Global Multiple Beverage Marketplace

2012 Global Multiple Beverage Marketplace

Published: December 2012
Publisher: Beverage Marketing Corporation
Product ref: 155532
Pages: 350
Format: PDF
Delivery: By product vendor

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This report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumers' attention. It situates the U.S. market in its global context and delivers data on coffee production and consumption, imports and exports, advertising and demographics. It also covers the ready-to-drink coffee market and projects the U.S. coffee market five years into the future. Includes coverage of coffee pods.

Report extract:

Beer's apparently universal appeal obscures some definite regional differences. While brewers make and market beer on every continent, history, culture and economic development contribute decisively to the popularity of beer and the magnitude of national and regional beer markets.

  • For many years, the most economically advanced industrialized countries dominated the international beer industry. Europe long accounted for almost one-third of global beer production and out produced all other regions.
  • The increasingly dynamic Asian/Middle Eastern market, which previously surpassed North America in beer production, displaced Europe as the leading beer-brewing region in 2009 and appears poised to continue enlarging its share of global beer volume.
  • Those countries with long traditions of beer production and consumption - which tend to be clustered in Europe - consume beer at a much higher rate than the rest of the world. That has not changed even with Asia's ascendance in output. For example, eight of the 10 countries or territories with the highest per capita beer consumption in 2011 were located in Europe; not one was in Asia.
  • Moreover, the countries with the highest rate of beer consumption imbibe a far greater amount of beer than the global average. Residents of the country with the highest per capita consumption - the Czech Republic - drank more than five times as much beer annually as the 2011 international average. Although China stands first in both beer production and overall consumption, Czech consumers also drank almost four times as much beer as did the Chinese, who only recently realized an average intake level higher than the global standard.
  • Simultaneously, some of the fastest growth in consumption is occurring in developing markets, while the most developed markets are seeing little, if any, growth.


The disparities between the established and the emerging beer markets create room for growth in the global beer business.

  • In the mid-1990s, the global beer market outpaced the established markets of Europe and North America. Europe contracted in 2008, 2009 and 2010 and lagged the global marketplace in growth in 2011, when North America declined.
  • South America had been contributing significantly to the growth of the international beer market until economic turmoil in the region interrupted its vigorous advancement. Strong regional growth resumed in 2004 and continued in 2005, when beer production increased more muscularly in South America than in any other region. Growth persisted (at a slightly slower clip) in 2006 and 2007.

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By sector: General drinks

By market: Global


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