2012 Global Bottled Water Market

WATER, EVERYWHERE.

This comprehensive study looks at worldwide, continent and country bottled water trends. It discusses the leading companies’ brands and strategies. It also includes five-year projections.

Although the global per capita consumption figure may belie vast regional differences, bottled water's persistent global growth indicates its suitability for diverse markets. Consumers have demonstrated demand for it in highly developed markets, in less developed ones and in economies in transition, demonstrating the beverage's versatility.

• Bottled water has been able to make strong volume gains over the last decade and a half by successfully tapping into some divergent consumer trends around the globe.
• Bottled water is in many respects the ideal category for beverage manufacturers. It is characterized by high gross margins, the ability to segment the market, the possibility of trading up and high growth.
• In developed countries such as the U.S. and Canada, bottled water has tapped into a growing health and well-being consciousness on the part of consumers.
• This increased health awareness has helped position bottled water as an alternative not only to tap water, but, perhaps most important, as an alternative to carbonated soft drinks (CSDs) and juice drinks, in the multiple beverage marketplace. Many in the developed world see bottled water as not only a way of achieving hydration, but as a functional beverage as well.
• At the same time, in the developing world, bottled water is increasingly positioned as a safe and relatively affordable alternative to the often-unsafe tap water found in many countries.

While much of the world's bottled water market is still highly fragmented and controlled by local brands, consolidation is rapidly occurring, as four companies have come to dominate much of the market.

• Swiss food and beverage company Nestlé and French entity Danone are the traditional leaders of the bottled water pack. Both companies centered their operations around the core markets of Western Europe and the U.S.

Table of contents

1. THE GLOBAL BOTTLED WATER MARKET
The World’s Bottled Water Markets
• Overview
• Consumption by Country
• Per Capita Consumption
The Regions’ Bottled Water Markets
• Trends by Region
Exhibits
• Global Bottled Water Market Consumption and Annual Change 1996 – 2012
• Global Bottled Water Market Per Capita Consumption 1996 – 2012
• Global Bottled Water Market Consumption by Country 2007 – 2012
• Global Bottled Water Market Share of Consumption by Country 2007 – 2012
• Global Bottled Water Market Change in Consumption by Country 2008 – 2012
• Global Bottled Water Market Per Capita Consumption by Country 2007 – 2012
• Global Bottled Water Market Consumption by Region 2007 – 2012
• Global Bottled Water Market Share of Consumption by Region 2007 – 2012
• Global Bottled Water Market Change in Consumption by Region 2008 – 2012
• Global Bottled Water Market Per Capita Consumption by Region 2007 – 2012
2. THE LEADING GLOBAL COMPANIES AND THEIR BRANDS
The World’s Leading Companies
• Overview
• Brands
Nestlé S.A.
• Overview
• Marketing
Danone
• Overview
• Marketing
Coca-Cola Company
• Overview
• Marketing
PepsiCo, Inc.
• Overview
• Marketing
Exhibits
• Global Bottled Water Market Estimated Volume by Company 2007 – 2012
• Global Bottled Water Market Estimated Share by Company 2007 – 2012
• Global Bottled Water Market Estimated Growth by Company 2008 – 2012
3. THE EUROPEAN BOTTLED WATER MARKET
Europe’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• European Bottled Water Market Consumption by Country 2007 – 2012
• European Bottled Water Market Share of Consumption by Country 2007 – 2012
• European Bottled Water Market Change in Consumption by Country 2008 – 2012
• European Bottled Water Market Per Capita Consumption by Country 2007 – 2012
4. THE NORTH AMERICAN BOTTLED WATER MARKET
North America’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• North American Bottled Water Market Consumption by Country 2007 – 2012
• North American Bottled Water Market Share of Consumption by Country 2007 – 2012
• North American Bottled Water Market Change in Consumption by Country 2008 – 2012
• North American Bottled Water Market Per Capita Consumption by Country 2007 – 2012
5. THE ASIAN BOTTLED WATER MARKET
Asia’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• Asian Bottled Water Market Consumption by Country 2007 – 2012
• Asian Bottled Water Market Share of Consumption by Country 2007 – 2012
• Asian Bottled Water Market Change in Consumption by Country 2008 – 2012
• Asian Bottled Water Market Per Capita Consumption by Country 2007 – 2012
6. THE SOUTH AMERICAN BOTTLED WATER MARKET
South America’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• South American Bottled Water Market Consumption by Country 2007 – 2012
• South American Bottled Water Market Share of Consumption by Country 2007 – 2012
• South American Bottled Water Market Change in Consumption by Country 2008 – 2012
• South American Bottled Water Market Per Capita Consumption by Country 2007 – 2012
7. THE AFRICAN, MIDDLE EASTERN AND OCEANIAN BOTTLED WATER MARKETS
Africa, Middle East & Oceania’s Bottled Water Markets
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• African, Middle Eastern & Oceanian Bottled Water Market Consumption by Country 2007 – 2012
• African, Middle Eastern & Oceanian Bottled Water Market Share of Consumption by Country 2007 – 2012
• African, Middle Eastern & Oceanian Bottled Water Market Change in Consumption by Country 2008 – 2012
• African, Middle Eastern & Oceanian Bottled Water Market Per Capita Consumption by Country 2007 – 2012
8. THE PROJECTED GLOBAL BOTTLED WATER MARKET
The Projected International Bottled Water Market
• Overview
• The Global Market
• The Regional Markets
Exhibit
• The Projected Global Bottled Water Market Consumption and Compound Annual Growth by Region 2007 – 2017

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Related research categories

By sector: Water

By market: Global