2012 Coffee in the U.S.

Published: December 2012

Publisher: Beverage Marketing Corporation

Product ref: 155534

Pages: 243

Format: PDF

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Price: $ 5895.00

Report description


This report looks at the trends and issues affecting the coffee industry, including the constant innovation required to keep consumers' attention. It situates the U.S. market in its global context and delivers data on coffee production and consumption, imports and exports, advertising and demographics. It also covers the ready-to-drink coffee market and projects the U.S. coffee market five years into the future. Includes coverage of coffee pods.

Report Extract:


Brazil is not only the largest producer of coffee but also a major consumer. It ranks second after the U.S. in coffee consumption.
  • Brazil has been cited as an example of a country that has increased internal consumption through marketing programs such as Cafés do Brasil. Brazilian coffee consumption grew strongly throughout the 1990s and growth continued in the 2000s.
  • Coffee shops of the upscale Western variety have become more popular in Brazil, particularly as the economy has improved in recent years. As a result, more Brazilians are demanding higher-quality coffee rather than the brews from beans not deemed good enough for export. This has resulted in a vast increase in the number of gourmet brands available at supermarkets.
  • In 2010, per capita consumption was estimated at about five kilograms per person. The country could overtake the U.S. as the biggest coffee consumption nation in the world within five years. Since an estimated 97% of Brazilians over the age of 15 already drink coffee, per capita consumption gains would have to occur amongst existing consumers.
  • In Brazil, a majority of the coffee output is centered in the state of Minas Gerais. About 80% of Brazil's crop is arabica. The states of Rondonia and Espirito Santo are the leading conillon producers. (Conillon is similar to robusta and is often referred to as robusta.)
  • The Coffee Quality Program (PQC), which issues "Quality Stamps" to the coffee and various other marketing programs like Cafés do Brasil, was launched to promote heavier use. The coffee industry has also invested in the Coffee and Health program, which aimed to improve the perception of coffee on health.
  • Some observers feel that Brazil must come up with its own version of the Juan Valdez character. Valdez is credited with significantly boosting the perception of Colombian coffee as a premium offering overseas.
  • The entry of Starbucks in São Paulo in late 2006 has also stirred interest among other multinational firms to step into the Brazilian market.

Table of contents

1. THE U.S. COFFEE MARKET
The National Coffee Market
• Overview
• Per Capita Consumption
U.S. Coffee Trends
• Overview
• Consumption by Location
• Premiumization
• Segmentation
• Prices
• Single-Cup Appliances
Exhibits
• U.S. Coffee Market Volume and Growth 1987 – 2012
• U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 –2012
• U.S. Coffee Market Price Per Gallon 1998 – 2012
• U.S. Coffee Market Compound Annual Volume Growth 1995 – 2012
• U.S. Coffee Market Per Capita Consumption 1987 – 2012
• U.S. Coffee Market New Product Introductions 2000 – 2011
2. THE U.S. COFFEE MARKET BY SEGMENT
Coffee Segments
• Overview
• Roast/Ground
• Pods
• Whole Bean
• Instant and Mixes
• Ready-to-Drink
Exhibits
• U.S. Coffee Market Estimated Consumption by Segment 2007 – 2012
• U.S. Coffee Market Share of Consumption by Segment 2007 – 2012
• U.S. Coffee Market Change in Consumption by Segment 2008 – 2012
• U.S. Coffee Market Estimated Per Capita Consumption by Segment 2007 – 2012
• U.S. Coffee Market Estimated Retail Dollars by Segment 2007 – 2012
• U.S. Coffee Market Share of Retail Dollars by Segment 2007 – 2012
• U.S. Coffee Market Change in Retail Dollars by Segment 2008 – 2012
3. THE U.S. SPECIALTY COFFEE MARKET
Specialty Coffee
• Overview
• Specialty Coffee Locations
Exhibits
• U.S. Specialty Coffee Market Estimated Retail Sales and Growth 1999 – 2012
• U.S. Specialty Coffee Market Percentage of Adults Drinking Specialty Coffee 2001 – 2011
• U.S. Specialty Coffee Market Number of Locations 2001 – 2011
4. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS
Coffee Imports
• Overview
• Green Coffee
• Imports by Country of Origin
• Arabica and Robusta
Coffee Exports and Stocks
• Exports
• Stocks
Exhibits
• Imported Coffee Market All Countries and Types 1998 – 2011
• Imported Coffee Market Volume by Coffee Type 2006 – 2011
• Imported Coffee Market Share of Volume by Coffee Type 2006 – 2011
• Imported Coffee Market Change in Volume by Coffee Type 2007 – 2011
• Imported Coffee Market Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Volume by Country of Origin 2007 – 2011
• Imported Coffee Market Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Arabica, Not Roasted, Not Decaffeinated Volume by Country of Origin 2007 – 2011
• Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2007 – 2011
• Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2007 – 2011
• Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2007 – 2011
• Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2006 – 2011
• Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2007 – 2011
• Exported Coffee Market All Countries and Types 1998 – 2011
5. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL
Coffee Distribution
• Overview
The U.S. Coffee Market by Location
• Overview
Exhibits
• U.S. Coffee Market Estimated Volume by Distribution Channel 2006 – 2011
• U.S. Coffee Market Share of Volume by Distribution Channel 2006 – 2011
• U.S. Coffee Market Change in Volume by Distribution Channel 2007 – 2011
• U.S. Coffee Market Top Retailers by Number of Locations 2012
6. THE LEADING COFFEE COMPANIES AND THEIR BRANDS
The Leading Companies
• Overview
• Leading Coffee Roasters
• Leading Coffee Cafés
Exhibits
• U.S. Coffee Market Volume by Leading Manufacturers 2006 – 2011
• U.S. Coffee Market Share of Volume by Leading Manufacturers 2006 – 2011
• U.S. Coffee Market Change in Volume by Leading Manufacturers 2007 – 2011
• U.S. Coffee Market Volume by Leading Brands 2006 – 2011
• U.S. Coffee Market Share of Volume by Leading Brands 2006 – 2011
• U.S. Coffee Market Change in Volume by Leading Brands 2007 – 2011
• U.S. Whole Bean Coffee Market Volume by Brand 2006 – 2011
• U.S. Whole Bean Coffee Market Share of Volume by Brand 2006 – 2011
• U.S. Whole Bean Coffee Market Change in Volume by Brand 2007 – 2011
• U.S. Roast/Ground Coffee Market Volume by Brand 2006 – 2011
• U.S. Roast/Ground Coffee Market Share of Volume by Brand 2006 – 2011
• U.S. Roast/Ground Coffee Market Change in Volume by Brand 2007 – 2011
• U.S. Coffee Mix Market Volume by Brand 2006 – 2011
• U.S. Coffee Mix Market Share of Volume by Brand 2006 – 2011
• U.S. Coffee Mix Market Change in Volume by Brand 2007 – 2011
• U.S. Instant Coffee Market Volume by Brand 2006 – 2011
• U.S. Instant Coffee Market Share of Volume by Brand 2006 – 2011
• U.S. Instant Coffee Market Change in Volume by Brand 2007 – 2011
• U.S. Coffee Pod Market Volume by Brand 2008 – 2011
• U.S. Coffee Pod Market Share of Volume by Brand 2008 – 2011
• U.S. Coffee Pod Market Change in Volume by Brand 2009 – 2011
• U.S. Coffee Syrups Market Volume by Brand 2008 – 2011
• U.S. Coffee Syrups Market Share of Volume by Brand 2008 – 2011
• U.S. Coffee Syrups Market Change in Volume by Brand 2009 – 2011
7. THE U.S. READY-TO-DRINK COFFEE MARKET
The National RTD Coffee Market
• Overview
• Per Capita Consumption
• Seasonality
• Leading RTD Coffee Brands
• Regional RTD Coffee Markets
• RTD Coffee Distribution
Exhibits
• The National RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2011
• The National RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2011
• The National RTD Coffee Market Per Capita Consumption 1993 – 2011
• The National RTD Coffee Market Quarterly Volume Shares 2003 – 2011
• Leading RTD Coffee Brands Estimated Wholesale Dollars 2006 – 2011
• Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2006 – 2011
• Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2007 – 2011
• The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2011
• The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2011
• The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2011
• The National RTD Coffee Market Estimated Volume by Distribution Channel 2006 – 2011
• The National RTD Coffee Market Share of Volume by Distribution Channel 2006 – 2011
• The National RTD Coffee Market Change in Volume by Distribution Channel 2007 – 2011
8. COFFEE INDUSTRY PRICING IN THE U.S.
Coffee Pricing
• Overview
• Consumer Price Index
• Producer Price Index
Exhibits
• Consumer Price Index Changes for Coffee and Other Items 1995 – 2011
• Producer Price Index Changes for Coffee and All Commodities 1995 – 2011
9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES
Coffee Advertising
• Overview
• Leading Coffee Advertisers
• Spending by Media
Exhibits
• U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2011
• U.S. Coffee Market Expenditures by Leading Advertisers 2006 – 2011
• U.S. Coffee Market Share of Expenditures by Leading Advertisers 2006 – 2011
• U.S. Coffee Market Change in Expenditures by Leading Advertisers 2007 – 2011
• U.S. Coffee Market Advertising Expenditures by Media 2006 – 2011
• U.S. Coffee Market Share of Advertising Expenditures by Media 2006 – 2011
• U.S. Coffee Market Change in Advertising Expenditures by Media 2007 – 2011
10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER
The Specialty Coffee Consumer
• Specialty Coffee Users
• Hot and Iced Specialty Coffee Users
Exhibits
• Demographics of the Specialty Coffee Consumer 2011
• Demographics of the Hot Specialty Coffee Consumer 2011
• Demographics of the Iced Specialty Coffee Consumer 2011
11. THE GLOBAL COFFEE MARKET
The International Coffee Market
• Overview
• Consumption
Consumption by Selected Countries
• Overview
• Brazil
• India
• Japan
• China
• Russia
• Colombia
The International Fairtrade Coffee Market
• Overview
• Volume
Exhibits
• Global Green Coffee Market Volume and Growth 1994 – 2011
• Global Green Coffee Market Estimated Consumption by Country 2005 – 2010
• Global Green Coffee Market Share of Consumption by Country 2005 – 2010
• Global Green Coffee Market Change in Consumption by Country 2006 – 2010
• Global Fairtrade Coffee Market Volume by Country 2006 – 2011
• Global Fairtrade Coffee Market Share of Volume by Country 2006 – 2011
• Global Fairtrade Coffee Market Change in Volume by Country 2007 – 2011
12. THE PROJECTED U.S. COFFEE MARKET
The Projected National Coffee Market
• Overview
• Volume
• Per Capita Consumption
• Growth
The Projected National RTD Coffee Market
• Overview
• Per Capita Consumption
Exhibits
• Projected U.S. Coffee Market Volume and Growth 1987 – 2016
• Projected U.S. Coffee Market Per Capita Consumption 1987 – 2016
• Projected U.S. Coffee Market Compound Annual Growth 1995 – 2016
• Projected U.S. RTD Coffee Market Volume and Growth 1993 – 2016
• Projected U.S. RTD Coffee Market Per Capita Consumption 1993 – 2016
• Projected U.S. RTD Coffee Market Compound Annual Growth 2000 – 2016

Price: $ 5895.00

Related research categories

By sector: Coffee (in Hot drinks)

By market: United States (in North America)