2012 Carbonated Soft Drinks in the U.S.

Published: September 2012

Publisher: Beverage Marketing Corporation

Product ref: 149236

Pages: 393

Format: PDF

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Report description

ONGOING EVOLUTION.

This comprehensive study of the leading beverage category examines trends and top companies' strategies, providing up-to-date statistics and detailed analysis of leading brands, packaging, channels of distribution, regional markets, pricing, demographics, advertising, five-year growth projections and more.

Report Extract:

For about a decade, there has been a growing attack on carbonated soft drinks for contributing to obesity in America. An increase in health care costs related to obesity has led dozens of municipalities and states to propose so-called soda taxes.

Even the Federal government has weighed in on the debate. A federal tax on soft drinks was considered as part of the national healthcare insurance bill in 2009, but was omitted from the bill's final version.
The American Beverage Association (ABA), the industry's principal lobby, and other groups have spent millions of dollars in trying to defeat various tax schemes. A penny-an-ounce tax was defeated in New York State. In March 2010, Philadelphia's mayor Michael Nutter proposed a two-cents-per-ounce tax on soda, but the city council did not consider it for a vote. A similar push by Nutter in 2011 also failed.
The Baltimore city council did pass a tax of two cents per beverage in June 2010, although the tax was set to expire in three years. Also, the Baltimore tax is not limited to soda. Although retailers and manufacturers have complained that the tax has hurt business, the mayor of Baltimore in early 2012 proposed to increase the tax to five cents.
In November 2010, residents in Washington State voted by initiative to repeal a three-year soda tax that was implemented in July of that year. The ABA expended over $16 million in the Washington effort, outspending pro-tax forces by a reported 40-to-1 margin. In 2011 and 2012, the Hawaiian legislators squashed proposed taxes on sugary drinks.
On the other side, in March 2010, the Colorado legislature repealed a sales-tax exemption for soft drinks and candy. In November 2012, the cities of Richmond and El Monte, California will have penny-per-ounce sugar-sweetened beverage tax referendums on the ballot.
The ABA has seized upon a survey by Rasmussen Reports that concludes that most Americans are opposed to taxes on non-diet soda.
New York City has emerged as a possible bellwether for the entire nation in terms of the obesity debate as it relates to CSDs and other sugared-sweetened drinks. In January 2012, the city's health department initiated a poster campaign linking soda consumption with risk of type 2 diabetes and even amputation. In response, the big three CSD companies - joined by Sunny D Beverages Company - launched a subway ad campaign showing the full array of products they sell, including low-calorie options.

1. THE U.S. CARBONATED SOFT DRINK MARKET
The National Soft Drink Market
• Overview
• Volume
• Per Capita Consumption
• Growth
• Seasonality
• Recent Trends in the CSD Market
The Regional Soft Drink Markets
• Overview
• Regional Per Capita Consumption
Exhibits
• U.S. Carbonated Soft Drink Market Volume and Change 1960 – 2011
• U.S. Carbonated Soft Drink Market Per Capita Consumption 1970 – 2011
• U.S. Carbonated Soft Drink Market Compound Annual Growth 1970 – 2011
• U.S. Carbonated Soft Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2011
• Regional Soft Drink Markets Volume 2006 – 2011
• Regional Soft Drink Markets Share of Volume 2006 – 2011
• Regional Soft Drink Markets Change in Volume 2007 – 2011
• Regional Soft Drink Markets Compound Annual Growth 1995 – 2011
• Regional Soft Drink Markets Per Capita Consumption 2006 – 2011
2. THE U.S. SOFT DRINK PACKAGED AND FOUNTAIN MARKETS
National Packaged and Fountain Volume Trends
Regional Packaged Trends
Regional Fountain Trends
Exhibits
• U.S. Soft Drink Market Packaged and Fountain Gallonage and Growth 1975 – 2011
• U.S. Soft Drink Market Packaged and Fountain Share 1975 – 2011
• Regional Soft Drink Packaged Volume 1985 – 2011
• Regional Soft Drink Packaged Share 1985 – 2011
• Regional Soft Drink Packaged Growth 1986 – 2011
• Regional Soft Drink Fountain Gallonage 1985 – 2011
• Regional Soft Drink Fountain Share 1985 – 2011
• Regional Soft Drink Fountain Growth 1986 – 2011
3. THE U.S. SOFT DRINK REGULAR AND DIET MARKETS
Regular and Diet Trends
• Overview
• Packaged CSDs
• Fountain CSDs
Regional Soft Drink Trends
• Packaged Regular CSDs
• Packaged Diet CSDs
Exhibits
• U.S. Soft Drink Market Regular vs. Diet Volume and Share 1984 – 2011
• U.S. Soft Drink Market Regular vs. Diet Growth 1985 – 2011
• U.S. Soft Drink Packaged Market Regular vs. Diet Volume and Share 1975 – 2011
• U.S. Soft Drink Packaged Market Regular vs. Diet Growth 1980 – 2011
• U.S. Soft Drink Fountain Market Regular vs. Diet Volume and Share 1984 – 2011
• U.S. Soft Drink Fountain Market Regular vs. Diet Growth 1985 – 2011
• Regional Packaged Soft Drink Market Regular Volume 1985 – 2011
• Regional Packaged Soft Drink Market Regular Share 1985 – 2011
• Regional Packaged Soft Drink Market Regular Growth 1986 – 2011
• Regional Packaged Soft Drink Market Diet Volume 1985 – 2011
• Regional Packaged Soft Drink Market Diet Share 1985 – 2011
• Regional Packaged Soft Drink Market Diet Growth 1986 – 2011
4. THE U.S. SOFT DRINK FLAVORS
National Flavor Trends
Regular Packaged Flavor Trends
Diet Packaged Flavor Trends
Regular Fountain Flavor Trends
Diet Fountain Flavor Trends
Exhibits
• U.S. Soft Drink Market Volume by Flavor 2006 – 2011
• U.S. Soft Drink Market Share by Flavor 2006 – 2011
• U.S. Soft Drink Market Growth by Flavor 2007 – 2011
• U.S. Soft Drink Regular Packaged Volume by Flavor 2006 – 2011
• U.S. Soft Drink Regular Packaged Share by Flavor 2006 – 2011
• U.S. Soft Drink Regular Packaged Growth by Flavor 2007 – 2011
• U.S. Soft Drink Diet Packaged Volume by Flavor 2006 – 2011
• U.S. Soft Drink Diet Packaged Share by Flavor 2006 – 2011
• U.S. Soft Drink Diet Packaged Growth by Flavor 2007 – 2011
• U.S. Soft Drink Regular Fountain Volume by Flavor 2006 – 2011
• U.S. Soft Drink Regular Fountain Share by Flavor 2006 – 2011
• U.S. Soft Drink Regular Fountain Growth by Flavor 2007 – 2011
• U.S. Soft Drink Diet Fountain Volume by Flavor 2006 – 2011
• U.S. Soft Drink Diet Fountain Share by Flavor 2006 – 2011
• U.S. Soft Drink Diet Fountain Growth by Flavor 2007 – 2011
5. THE LEADING SOFT DRINK COMPANIES AND THEIR STRATEGIES
The Leading Companies
• Overview
Coca-Cola Company
• Overview
• Marketing
• Bottling System
PepsiCo, Inc.
• Overview
• Marketing
• Bottling System
Dr Pepper Snapple Group, Inc.
• Overview
• Marketing
• Bottling System
Cott Corporation
• Overview
• Marketing
• International
Exhibits
• The Leading Soft Drink Companies Gallonage 2006 – 2011
• The Leading Soft Drink Companies Share 2006 – 2011
• The Leading Soft Drink Companies Growth 2007 – 2011
• Coca-Cola Company Gallonage by Brand 2006 – 2011
• Coca-Cola Company Industry Share by Brand 2006 – 2011
• Coca-Cola Company Annual Growth by Brand 2007 – 2011
• PepsiCo, Inc. Gallonage by Brand 2006 – 2011
• PepsiCo, Inc. Industry Share by Brand 2006 – 2011
• PepsiCo, Inc. Annual Growth by Brand 2007 – 2011
• Dr Pepper Snapple Group, Inc. Gallonage by Brand 2006 – 2011
• Dr Pepper Snapple Group, Inc. Industry Share by Brand 2006 – 2011
• Dr Pepper Snapple Group, Inc. Annual Growth by Brand 2007 – 2011
6. THE LEADING SOFT DRINK BRANDS
The Top Twenty Soft Drink Brands
The Top Fifteen Diet Soft Drink Brands
Leading Soft Drink Brands by Flavor
• Cola
• Heavy Citrus
• Lemon-Lime
• Pepper
• Orange/Flavor Lines
• Root Beer
Leading Soft Drink Brands by Channel
Exhibits
• The Top 20 Soft Drink Brands Gallonage 2006 – 2011
• The Top 20 Soft Drink Brands Share 2006 – 2011
• The Top 20 Soft Drink Brands Growth 2007 – 2011
• The Top 15 Diet Soft Drink Brands Gallonage 2006 – 2011
• The Top 15 Diet Soft Drink Brands Share 2006 – 2011
• The Top 15 Diet Soft Drink Brands Growth 2007 – 2011
• The Leading Soft Drink Flavor Brands Gallonage 2006 – 2011
• The Leading Soft Drink Flavor Brands Category Share 2006 – 2011
• The Leading Soft Drink Flavor Brands Volume Growth 2007 – 2011
• Leading Carbonated Soft Drink Trademarks by Volume in Grocery Stores 2011
• Leading Carbonated Soft Drink Trademarks by Volume in Drug Stores 2011
7. THE PREMIUM SOFT DRINK MARKET
Premium Soft Drinks
• Overview
• Leading Brands
Exhibits
• Leading Premium Soda Brands Estimated Wholesale Dollar Sales 2006 – 2011
• Leading Premium Soda Brands Share of Wholesale Dollar Sales 2006 – 2011
• Leading Premium Soda Brands Change in Wholesale Dollar Sales 2007 – 2011
• Leading Premium Soda Brands Volume 2006 – 2011
• Leading Premium Soda Brands Share of Volume 2006 – 2011
• Leading Premium Soda Brands Change in Volume 2007 – 2011
8. U.S. SOFT DRINK DISTRIBUTION CHANNELS
Soft Drink Distribution Channels
• Overview
• Supermarkets
• Mass Merchandisers
• Foodservice
• Vending
• Convenience/Gas Stores
Vended Can, Bottle and Cup Volume
Exhibits
• U.S. Soft Drink Market Volume by Distribution Channels 2006 – 2011
• U.S. Soft Drink Market Share by Distribution Channels 2006 – 2011
• U.S. Soft Drink Market Growth by Distribution Channels 2007 – 2011
• The Vended Soft Drink Segment Volume of Cans, Bottles and Cups 2006 – 2011
• The Vended Soft Drink Segment Share of Cans, Bottles and Cups 2006 – 2011
• The Vended Soft Drink Segment Growth of Cans, Bottles and Cups 2007 – 2011
9. U.S. SOFT DRINK INDUSTRY PRICING
Soft Drink Pricing
• Overview
• Consumer Prices
• Producer Prices
• Wholesale Prices
Exhibits
• Growth in Consumer Price Index Carbonated Drinks vs. All Items 1980 – 2011
• Growth in Producer Price Index Soft Drinks vs. All Commodities 1980 – 2011
• Average Wholesale Non-Discounted Price Per Packaged Case 1993 – 2011
• Average Wholesale Non-Discounted Bulk Price Per Five Gallon Transfer Tank 1993 – 2011
10. PRIVATE LABEL SOFT DRINKS
Private Label Soft Drinks
Exhibits
• U.S. Soft Drink Market National Brands vs. Private Label Gallonage and Share 1993 – 2011
• U.S. Soft Drink Market National Brands vs. Private Label Growth 1994 – 2011
11. U.S. SOFT DRINK PACKAGING
Soft Drink Packaging Trends
Soft Drink Volume by Container Size
Exhibits
• U.S. Soft Drink Packaged Volume by Type 1975 – 2011
• U.S. Soft Drink Packaged Share by Type 1975 – 2011
• U.S. Soft Drink Packaged Growth by Type 1985 – 2011
• U.S. Soft Drink Packaged Volume by Size and Type 2006 – 2011
• U.S. Soft Drink Packaged Share by Size and Type 2006 – 2011
• U.S. Soft Drink Packaged Growth by Size and Type 2007 – 2011
12. SOFT DRINK ADVERTISING EXPENDITURES
Advertising Expenditures of the Leading CSD Companies
• Overview
• Coca-Cola Company
• PepsiCo, Inc.
• Dr Pepper Snapple Group, Inc.
Advertising Expenditures of the Leading CSD Brands
Soft Drink Advertising by Medium
Exhibits
• The Leading Soft Drink Companies Estimated Advertising Expenditures 2006 – 2011
• The Leading Soft Drink Companies Share of Advertising Expenditures 2006 – 2011
• The Leading Soft Drink Companies Change in Advertising Expenditures 2007 – 2011
• The Leading Soft Drink Companies Advertising Cents Per Gallon 2006 – 2011
• Coca-Cola Company Estimated Advertising Expenditures by Brand 2006 – 2011
• Coca-Cola Company Share of Advertising Expenditures by Brand 2006 – 2011
• Coca-Cola Company Change in Advertising Expenditures by Brand 2007 – 2011
• PepsiCo, Inc. Estimated Advertising Expenditures by Brand 2006 – 2011
• PepsiCo, Inc. Share of Advertising Expenditures by Brand 2006 – 2011
• PepsiCo, Inc. Change in Advertising Expenditures by Brand 2007 – 2011
• Dr Pepper Snapple Group, Inc. Estimated Advertising Expenditures by Brand 2006 – 2011
• Dr Pepper Snapple Group, Inc. Share of Advertising Expenditures by Brand 2006 – 2011
• Dr Pepper Snapple Group, Inc. Change in Advertising Expenditures by Brand 2007 – 2011
• The Top 20 Soft Drink Brands by Advertising Expenditures 2006 – 2011
• U.S. Soft Drink Market Expenditures by Media 2006 – 2011
• U.S. Soft Drink Market Share of Expenditures by Media 2006 – 2011
• U.S. Soft Drink Market Change in Expenditures by Media 2007 – 2011
13. DEMOGRAPHICS OF THE SOFT DRINK CONSUMER
Adult Regular and Diet CSD Consumers
Adult Regular CSD Consumers
Adult Diet CSD Consumers
Exhibits
• Demographics of the Regular CSD Consumer 2011
• Demographics of the Diet CSD Consumer 2011
• Demographics of the Coca-Cola Consumer 2011
• Demographics of the Pepsi-Cola Consumer 2011
• Demographics of the Sierra Mist Consumer 2011
• Demographics of the Store Brand CSD Consumer 2011
• Demographics of the Diet Coke Consumer 2011
• Demographics of the Diet Pepsi Consumer 2011
14. THE PROJECTED U.S. SOFT DRINK MARKET
Soft Drink Projections
• Overview
• Trends
• Packaged and Fountain Volume
• Regular and Diet Volume
• Volume by Container Type
• National Brand and Private Label Volume
Exhibits
• Projected U.S. Soft Drink Market Volume and Per Capita Consumption 2011 – 2016
• Projected U.S. Soft Drink Market Compound Annual Growth 1980 – 2016
• Projected U.S. Soft Drink Packaged and Fountain Volume and Share 1980 – 2016
• Projected U.S. Soft Drink Packaged and Fountain Compound Annual Growth 1985 – 2016
• Projected U.S. Soft Drink Regular and Diet Volume 1991 – 2016
• Projected U.S. Soft Drink Regular and Diet Compound Annual Growth 1990 – 2016
• Projected U.S. Soft Drink Volume by Container Type 1980 – 2016
• Projected U.S. Soft Drink Share by Container Type 1980 – 2016
• Projected U.S. Soft Drink Compound Annual Growth by Container Type 1985 – 2016
• Projected U.S. Soft Drink National Brands vs. Private Label Gallonage and Share 1993 – 2016
• Projected U.S. Soft Drink National Brands vs. Private Label Compound Annual Growth 1993 – 2016
APPENDIX
A. U.S. Population by Region 1976 – 2011