2012 Bottled Water in the U.S.

CLEARLY COMPLEX.

Beverage Marketing's definitive report on the second largest beverage category by volume considers every aspect of this increasingly controversial category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more.

Report Extract:

Bottled water, which chugged along with 14 straight years of 7%-plus growth, began to slow down in 2007, when volume grew by a mere 6.1%. In 2008 and 2009, exacerbated by the economic downturn and a growing eco-consciousness, bottled water actually declined for the first time ever.

• According to Corporate Accountability International, which started its Think Outside the Bottle advocacy campaign in 2006, more than 100 cities/towns and five states have curtailed spending on bottled water. CAI claims that cities spend $70 million in disposing of plastic bottles, not including collection costs.
• In June 2007, San Francisco Mayor Gavin Newsom signed an executive order prohibiting city departments from using funds to purchase bottled water for their employees (who now drink filtered tap water). In 2008, St. Louis Mayor Francis Slay signed an executive order prohibiting city agencies under his control to buy bottled water except in emergencies.
• Although a proposed ban on the sale of bottled water in Concord, Massachusetts (in the whole town, not just in government buildings), was narrowly defeated in 2011, said bill passed (also by a narrow margin) in 2012, making Concord the first municipality to implement such as sweeping law. The law would not go into effect until the beginning of 2013, pending approval by the state's attorney general.
• In 2012, the National Park Service approved the cessation of bottled water sales at the Grand Canyon in order to reduce litter after an earlier effort to institute a ban was reportedly shelved at the behest of Coca-Cola Company (a charge which the parties deny).
• More than a dozen universities have placed bans on bottled water sales as well. These include College of St. Benedict, Macalester College, Seattle University and Washington University (St. Louis). The latest to announce bans have been Loyola University's Chicago campuses and the University of Vermont. In the latter case, the university has mandated that vending machines contain one-third healthy beverages, which the IBWA dubs as ironic since what beverage is healthier than bottled water?
• Colleges, and even airports (San Francisco and Portland), have installed so-called hydration stations, which accommodate the filling of reusable bottles more effectively than traditional water fountains. Some institutions have even handed out free stainless steel bottles to its students.
• New York City Mayor Bloomberg, who has made recent headlines for his attack on carbonated soft drinks, had earlier emerged as a bottled water critic - funding advertising campaigns promoting the high quality of NYC tap water.

Table of contents

1. THE U.S. BOTTLED WATER MARKET
The Global Bottled Water Market
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Wholesale Dollar Sales
• Prices
• Seasonality
• Retail Dollar Sales
• Recent Trends in the Bottled Water Market
Exhibits
• Global Bottled Water Market Consumption and Annual Change 1996 – 2011
• U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2011
• U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2011
• U.S. Bottled Water Market Gallonage by Segment 1976 – 2011
• U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2011
• U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2011
• U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2011
• U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2011
• U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2011
• U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2011
• U.S. Bottled Water Market Quarterly Volume Shares by Segment 2011
• U.S. Bottled Water Market Estimated Retail Dollars 2007 – 2011
• U.S. Bottled Water Market Estimated Share of Retail Dollars 2007 – 2011
• U.S. Bottled Water Market Change in Retail Dollars 2008 – 2011

2. THE REGIONAL AND STATE BOTTLED WATER MARKETS
Regional Bottled Water Markets
• Overview
• Non-Sparkling Water
• Sparkling Water
• Per Capita Consumption
State Bottled Water Markets
• Overview
• The Leading States
• Per Capita Consumption
Exhibits
• U.S. Bottled Water Market Gallonage by Region 2006 – 2011
• U.S. Bottled Water Market Share of Gallonage by Region 2006 – 2011
• U.S. Bottled Water Market Change in Gallonage by Region 2007 – 2011
• U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2006 – 2011
• U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2006 – 2011
• U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2007 – 2011
• U.S. Sparkling Bottled Water Market Gallonage by Region 2006 – 2011
• U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2006 – 2011
• U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2007 – 2011
• U.S. Bottled Water Market Per Capita Consumption by Region 2006 – 2011
• U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region2006 – 2011
• U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2006 – 2011
• U.S. Bottled Water Market Estimated Gallonage by Leading States 2006 – 2011
• U.S. Bottled Water Market Share of Gallonage by Leading States 2006 – 2011
• U.S. Bottled Water Market Change in Gallonage by Leading States 2007 – 2011
• U.S. Bottled Water Market Per Capita Consumption of Leading States 2006 – 2011

3. THE HOD WATER MARKET
Home- and Office-Delivered Bottled Water
• Overview
• Leading Companies and Brands
• Number of Coolers
Exhibits
• The Leading HOD Bottled Water Companies Estimated Water Only Revenues2006 – 2011
• The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2006 – 2011
• The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2007 – 2011
• The Leading HOD Bottled Water Companies Estimated Water Only Volume 2006 – 2011
• The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2006 – 2011
• The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2007 – 2011
• The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2006 – 2011
• The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2006 – 2011
• The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2007 – 2011
U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2011

4. THE IMPORTED BOTTLED WATER MARKET
Imported Bottled Water
• Overview
• Volume
Volume of Imports by Origin
• Regions of Origin
• Countries of Origin
Value of Imports by Origin
• Regions of Origin
• Countries of Origin
• Dollars Per Gallon
Imported Volume by Type
• Imported Sparkling and Non-Sparkling Water
Exhibits
• Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2011
• Imported Bottled Water Market Gallonage by Region 2006 – 2011
• Imported Bottled Water Market Share by Region 2006 – 2011
• Imported Bottled Water Market Change by Region 2007 – 2011
• Leading Imported Water Countries Gallonage 2006 – 2011
• Leading Imported Water Countries Share 2006 – 2011
• Leading Imported Water Countries Gallonage Growth 2007 – 2011
• Imported Bottled Water Market Dollar Value by Region 2006 – 2011
• Imported Bottled Water Market Dollar Share by Region 2006 – 2011
• Imported Bottled Water Market Dollar Growth by Region 2007 – 2011
• Leading Imported Water Countries Dollar Value 2006 – 2011
• Leading Imported Water Countries Share of Dollar Value 2006 – 2011
• Leading Imported Water Countries Change in Dollar Value 2007 – 2011
• Leading Imported Water Countries Dollars Per Gallon 2006 – 2011
• Imported Bottled Water Market Volume by Type 1994 – 2011
• Imported Bottled Water Market Share of Imports by Type 1994 – 2011
• Imported Bottled Water Market Growth by Type 1995 – 2011

5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
Bottled Water Volume by Distribution Channel
Non-Sparkling Volume by Distribution Channel
Domestic Sparkling Volume by Distribution Channel
Imported Volume by Distribution Channel
PET Water Share by Outlet
Bottled Water Dollar Sales by Distribution Channel
Bottled Water Dollar Sales by Channel & Water Type
Bottled Water Sales Average Price Per Gallon
• Non-Sparkling
• Domestic Sparkling
• Imports
• Percentage on Feature and Display
• Average Price in Supermarkets
Exhibits
• U.S. Bottled Water Market Volume by Type of Distribution 2006 – 2011
• U.S. Bottled Water Market Share by Type of Distribution 2006 – 2011
• U.S. Bottled Water Market Growth by Type of Distribution 2007 – 2011
• U.S. Bottled Water Market Volume by Distribution Channel 2006 – 2011
• U.S. Bottled Water Market Share of Volume by Distribution Channel 2006 – 2011
• U.S. Bottled Water Market Change in Volume by Distribution Channel 2007 – 2011
• U.S. Bottled Water Market Gallonage by Water Type and Distribution 2001 – 2011
• U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2001 – 2011
• U.S. Bottled Water Market Growth by Water Type and Distribution 2002 – 2011
• U.S. PET Water Market Volume by Distribution Channel 2006 – 2011
• U.S. PET Water Market Share of Volume by Distribution Channel 2006 – 2011
• U.S. PET Water Market Change in Volume by Distribution Channel 2007 – 2011
• U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2006 – 2011
• U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2006 – 2011
• U.S. Bottled Water Market Dollar Growth by Type of Distribution 2007 – 2011
• U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2001 – 2011
• U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2001 – 2011
• U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2002 – 2011
• U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2001 – 2011
• U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2002 – 2011
• U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2008 – 2011
• U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2006 – 2011

6. BOTTLED WATER PACKAGING
Bottled Water Packaging Developments
Non-Sparkling Volume by Container Type
Non-Sparkling Volume by Container Size and Channel
Sparkling Volume by Container Type
Exhibits
• Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2006 – 2011
• Domestic Non-Sparkling and Sparkling Water Share by Container Material 2006 – 2011
• Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2007 – 2011
• Domestic Non-Sparkling Water Volume by Container Material 2006 – 2011
• Domestic Non-Sparkling Water Share by Container Material 2006 – 2011
• Domestic Non-Sparkling Water Growth by Container Material 2007 – 2011
• Domestic Non-Sparkling Water Volume by Container Size 2006 – 2011
• Domestic Non-Sparkling Water Share by Container Size 2006 – 2011
• Domestic Non-Sparkling Water Growth by Container Size 2007 – 2011
• Domestic Sparkling Water Volume by Container Material 2006 – 2011
• Domestic Sparkling Water Share by Container Material 2006 – 2011
• Domestic Sparkling Water Growth by Container Material 2007 – 2011

7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
The Leading Companies and Their Brands
Nestlé Waters North America, Inc.
• Poland Spring
• Arrowhead
• Deer Park
• Ozarka

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Related research categories

By sector: Water

By market: United States (in North America)