2011 The Value-Added Water Market in the U.S.

AN ADDED TWIST.

This report assesses the current state of the value-added water market. It also provides an overview of the sub-segments and drivers that will propel growth to 2015. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands, advertising expenditures as well as category projections.

Table of contents

1. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
Exhibits
• U.S. Bottled Water Market Gallonage by Segment 2005 – 2010
• U.S. Bottled Water Market Share of Gallonage by Segment 2005 – 2010
• U.S. Bottled Water Market Change in Gallonage by Segment 2006 – 2010
2. THE VALUE-ADDED WATER MARKET
The Value-Added Water Market Segments
• Overview
• Enhanced Water
• Flavored Water
• Essence Water
• Structured Water
• Seasonality
Exhibits
• Value-Added Water Market Dollars, Volume and Price Per Gallon 2001 – 2010
• Value-Added Water Market Per Capita Consumption 2001 – 2010
• Value-Added Water Market Volume by Category 2005 – 2010
• Value-Added Water Market Share of Volume by Category 2005 – 2010
• Value-Added Water Market Change in Volume by Category 2006 – 2010
• Enhanced Water Market Dollars, Volume and Price Per Gallon 2001 – 2010
• Flavored Water Market Dollars, Volume and Price Per Gallon 2001 – 2010
• Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2010
• Value-Added Water Market Quarterly Volume Shares 2007 – 2010
3. VALUE-ADDED WATER DISTRIBUTION CHANNELS
Value-Added Water Distribution Channels
• Overview
• Enhanced Water
• Flavored Water
• Essence Water
Exhibits
• Value-Added Water Market Volume by Distribution Channel 2006 – 2010
• Value-Added Water Market Share of Volume by Distribution Channel 2006 – 2010
• Value-Added Water Market Change in Volume by Distribution Channel 2007 – 2010
• Enhanced Water Market Volume by Distribution Channel 2006 – 2010
• Enhanced Water Market Share of Volume by Distribution Channel 2006 – 2010
• Enhanced Water Market Change in Volume by Distribution Channel 2007 – 2010
• Flavored Water Market Volume by Distribution Channel 2006 – 2010
• Flavored Water Market Share of Volume by Distribution Channel 2006 – 2010
• Flavored Water Market Change in Volume by Distribution Channel 2007 – 2010
• Essence Water Market Volume by Distribution Channel 2006 – 2010
• Essence Water Market Share of Volume by Distribution Channel 2006 – 2010
• Essence Water Market Change in Volume by Distribution Channel 2007 – 2010
4. VALUE-ADDED WATER PACKAGING
Packaging Types
Exhibits
• Value-Added Water Market Volume by Container Material 2006 – 2010
• Value-Added Water Market Share by Container Material 2006 – 2010
• Value-Added Water Market Change by Container Material 2007 – 2010
5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS
Leading Value-Added Water Brands
• Enhanced Water
• Flavored Water
Coca-Cola Company
• Glaceau
PepsiCo
• Propel
• SoBe Lifewater
• Aquafina FlavorSplash
Sunny Delight Beverages Company
• Fruit2O
Nestlé Waters North America
• Nestlé Pure Life
Herbal Water Inc.
• Ayala’s Herbal Water
Skinny Nutritional Corporation
• Skinny Water
Hint, Inc.
• Hint Water
The Rising Beverage Company
• Activate
Soma Beverage
• Metromint
Other Value-Added Water Brands
Exhibits
• Enhanced Water Market Estimated Wholesale Dollars by Brand 2005 – 2010
• Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2005 – 2010
• Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2006 – 2010
• Enhanced Water Market Estimated Volume by Brand 2005 – 2010
• Enhanced Water Market Share of Estimated Volume by Brand 2005 – 2010
• Enhanced Water Market Change in Estimated Volume by Brand 2006 – 2010
• Flavored Water Market Estimated Wholesale Dollars by Brand 2005 – 2010
• Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2005 – 2010
• Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2006 – 2010
• Flavored Water Market Estimated Volume by Brand 2005 – 2010
• Flavored Water Market Share of Estimated Volume by Brand 2005 – 2010
• Flavored Water Market Change in Estimated Volume by Brand 2006 – 2010
6. VALUE-ADDED WATER ADVERTISING EXPENDITURES
Value-Added Water Advertising Expenditures
• Expenditures by Brand
• Expenditures by Media
Exhibits
• Leading Value-Added Water Brands Advertising Expenditures 2005 – 2010
• Leading Value-Added Water Brands Share of Advertising Expenditures 2005 – 2010
• Leading Value-Added Water Brands Change in Advertising Expenditures 2006 – 2010
• Estimated Advertising Expenditures for Value-Added Water Brands by Media 2005 – 2010
• Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2005 – 2010
• Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2006 – 2010
7. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER
The Value-Added Water Consumer
• Enhanced Water
• Flavored Water
Exhibits
• Demographics of the Enhanced Water Consumer 2010
• Demographics of the Flavored Water Consumer 2010
8. THE PROJECTED VALUE-ADDED WATER MARKET
The Projected Value-Added Water Market
Exhibits
• Projected Value-Added Water Market Wholesale Dollars and Volume by Category 2010 – 2015
• Projected Value-Added Water Market Compound Annual Growth of Wholesale Dollars and Volume 2010 – 2015
• Projected Value-Added Water Market Per Capita Consumption 2001 – 2015

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Related research categories

By sector: Water

By market: United States (in North America)