2011 Global Bottled Water Market

WATER, EVERYWHERE.

This comprehensive study looks at worldwide, continent and country bottled water trends. It discusses the leading companies’ brands and strategies. It also includes five-year projections.

Report extract:

Not surprisingly, given the success enjoyed by the bottled water category, large multinational beverage companies are rapidly building their global water portfolios in an attempt to ride the wave of profits.

• For many years, Switzerland-based Nestlé and French company Danone were the unchallenged leaders of the bottled water pack, with the former generally outselling the latter.
• The two bottled water giants are now facing the challenge of the two soft drink kings, Coca-Cola and PepsiCo, both of whom are increasingly devoted to the bottled water business both in the U.S. and abroad.
• These four international bottled water giants are in a class by themselves in terms of global presence and volume.
• However, on a country-by-country basis, many local brands still find themselves as market leaders.

Danone's water strategy is centered on the strength of a few mega-brands, as opposed to Nestlé's more balanced approach.

• Some of the largest bottled water brands in the world in terms of sheer volume belong to Danone - e.g., Indonesia's Aqua, global brands Evian and Volvic and Mexico's Pureza.
• If bigger means better, Danone would certainly be the clear winner over Nestlé. However, Nestlé's more diversified brand portfolio provides it with a competitive advantage over Danone in the more fragmented, mature and complex North American and European markets.
• Generally speaking, Nestlé's strategy has focused on maintaining leadership in its core markets of the U.S., France, Italy and Germany, while using its global Nestlé Pure Life brand to gain scale and leverage in the developing world and Nestlé Aquarel to penetrate Europe.
• Aside from the company's five global flagship brands - Perrier, Vittel, San Pellegrino, Acqua Panna and Contrex - the newer Aquarel and Pure Life mark a shift in the company attitude in favor of developing Nestlé branded global labels.
• Nestlé has also built a portfolio of local brands catering to the individual needs of each market. Most of the company's 60-plus water brands are local.

Table of contents

1. THE GLOBAL BOTTLED WATER MARKET
The World’s Bottled Water Markets
• Overview
• Consumption by Country
• Per Capita Consumption
The Regions’ Bottled Water Markets
• Trends by Region
Exhibits
• Global Bottled Water Market Consumption and Annual Change 1996 – 2011
• Global Bottled Water Market Per Capita Consumption 1996 – 2011
• Global Bottled Water Market Consumption by Country 2006 – 2011
• Global Bottled Water Market Share of Consumption by Country 2006 – 2011
• Global Bottled Water Market Change in Consumption by Country 2007 – 2011
• Global Bottled Water Market Per Capita Consumption by Country 2006 – 2011
• Global Bottled Water Market Consumption by Region 2006 – 2011
• Global Bottled Water Market Share of Consumption by Region 2006 – 2011
• Global Bottled Water Market Change in Consumption by Region 2007 – 2011
• Global Bottled Water Market Per Capita Consumption by Region 2006 – 2011

2. THE LEADING GLOBAL COMPANIES AND THEIR BRANDS
The World’s Leading Companies
• Overview
• Brands
Nestlé S.A.
• Overview
• Marketing
Danone
• Overview
• Marketing
Coca-Cola Company
• Overview
• Marketing
PepsiCo, Inc.
• Overview
• Marketing
Exhibits
• Global Bottled Water Market Estimated Volume by Company 2006 – 2011
• Global Bottled Water Market Estimated Share by Company 2006 – 2011
• Global Bottled Water Market Estimated Growth by Company 2007 – 2011

3. THE EUROPEAN BOTTLED WATER MARKET
Europe’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• European Bottled Water Market Consumption by Country 2006 – 2011
• European Bottled Water Market Share of Consumption by Country 2006 – 2011
• European Bottled Water Market Change in Consumption by Country 2007 – 2011
• European Bottled Water Market Per Capita Consumption by Country 2006 – 2011

4. THE NORTH AMERICAN BOTTLED WATER MARKET
North America’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• North American Bottled Water Market Consumption by Country 2006 – 2011
• North American Bottled Water Market Share of Consumption by Country 2006 – 2011
• North American Bottled Water Market Change in Consumption by Country 2007 – 2011
• North American Bottled Water Market Per Capita Consumption by Country 2006 – 2011

5. THE ASIAN BOTTLED WATER MARKET
Asia’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• Asian Bottled Water Market Consumption by Country 2006 – 2011
• Asian Bottled Water Market Share of Consumption by Country 2006 – 2011
• Asian Bottled Water Market Change in Consumption by Country 2007 – 2011
• Asian Bottled Water Market Per Capita Consumption by Country 2006 – 2011

6. THE SOUTH AMERICAN BOTTLED WATER MARKET
South America’s Bottled Water Market
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• South American Bottled Water Market Consumption by Country 2006 – 2011
• South American Bottled Water Market Share of Consumption by Country 2006 – 2011
• South American Bottled Water Market Change in Consumption by Country 2007 – 2011
• South American Bottled Water Market Per Capita Consumption by Country 2006 – 2011

7. THE AFRICAN, MIDDLE EASTERN AND OCEANIAN BOTTLED WATER MARKETS
Africa, Middle East & Oceania’s Bottled Water Markets
• Overview
• Consumption by Country
• Per Capita Consumption
Exhibits
• African, Middle Eastern & Oceanian Bottled Water Market Consumption by Country 2006 – 2011
• African, Middle Eastern & Oceanian Bottled Water Market Share of Consumption by Country 2006 – 2011
• African, Middle Eastern & Oceanian Bottled Water Market Change in Consumption by Country 2007 – 2011
• African, Middle Eastern & Oceanian Bottled Water Market Per Capita Consumption by Country 2006 – 2011

8. THE PROJECTED GLOBAL BOTTLED WATER MARKET
The Projected International Bottled Water Market
• Overview
• The Global Market
• The Regional Markets
Exhibit
• The Projected Global Bottled Water Market Consumption and Compound Annual Growth by Region 2006 – 2016

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Related research categories

By sector: Water

By market: Global