2011 Beverage Packaging in the U.S.

Published: December 2011

Publisher: Beverage Marketing Corporation

Product ref: 128105

Pages: 408

Format: PDF

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Report description

THE WHOLE PACKAGE.

Market insights as well as statistical break-outs by type and size (in units) for eleven beverage categories. The report covers beverage-packaging issues and trends by category and by beverage type. It includes discussion of leading companies, their histories and their products. It also features Beverage Marketing's five-year projections.

Report extract:

Brewers continue to pay a lot of attention to packaging, with frequent updates to entice beer drinkers to try a new offering or stock up on their favorite.
  • Brewers often emphasize packaging in television commercials that imply the right type of beer package will enhance life. Miller, for instance, highlighted its use of the "Fridge Pack," a 12-pack designed to fit conveniently in consumers' refrigerators, for Miller Lite and Miller Genuine Draft. Previously, the Fridge Pack had been used for carbonated soft drinks.
  • It's not uncommon for brewpubs and microbreweries to receive as much attention for their packaging as for the quality of the contents. Eye-catching labels that play up local angles are popular.
  • Multipack carriers provide a billboard on store shelves and an easy way to carry several containers home.
  • While the 12-ounce dominates, larger sizes in both cans and bottles are increasingly being used as well.
  • There's also some use of distinctive containers, like shaped cans and aluminum bottles. Both carry a premium price and probably won't move past niche status any time soon, if ever.
  • In 2004, Anheuser-Busch (the precursor to A-B InBev) began using aluminum bottles for some of its brands, and it extended the use of the 16-ounce packages in 2005.
  • In 2007, Heineken Premium Light, which first appeared in 12-ounce glass bottles, arrived in aluminum slim cans of equal capacity.
  • In August 2008, Crown Imports brought Coronita Light 7-ounce bottle 24-pack to the U.S. market.
  • In fall 2010, Coors Light appeared in the Silver Bullet Aluminum Pint package (from Ball). Its brewer started using secondary packaging with windows permitting consumers to monitor the thermochromatic "Cold Activated" graphics initially developed for conventionally shaped beer cans.

Table of contents

1. THE U.S. BEVERAGE PACKAGING MARKET
The National Beverage Packaging Market
• Overview
• Environmental Issues
• Historical Development
The Role of Packaging in Product Marketing
• Overview
• Form and Function
• Value
• Consumer Appeal
The National Beverage Packaging Market by Type
• Overview
Aluminum Cans
• Overview
• By Beverage Type
Plastic Packaging
• Overview
• By Beverage Type
Glass Packaging
• Overview
• By Beverage Type
Paper Packaging
• Overview
• By Beverage Type
Aseptic Packaging
• Overview
Pouch Packaging
• Overview
Exhibits
• U.S. Beverage Packaging Market Unit Volume by Category 2005 – 2010
• U.S. Beverage Packaging Market Share of Unit Volume by Category 2005 – 2010
• U.S. Beverage Packaging Market Change in Unit Volume by Category 2006 – 2010
• U.S. Beverage Packaging Market Unit Volume by Package Type 2005 – 2010
• U.S. Beverage Packaging Market Share of Unit Volume by Package Type 2005 – 2010
• U.S. Beverage Packaging Market Change in Unit Volume by Package Type 2006 – 2010
• Can Packaging Unit Volume by Beverage Type 2005 – 2010
• Can Packaging Share of Unit Volume by Beverage Type 2005 – 2010
• Can Packaging Change in Unit Volume by Beverage Type 2006 – 2010
• Plastic Packaging Unit Volume by Beverage Type 2005 – 2010
• Plastic Packaging Share of Unit Volume by Beverage Type 2005 – 2010
• Plastic Packaging Change in Unit Volume by Beverage Type 2006 – 2010
• Glass Packaging Unit Volume by Beverage Type 2005 – 2010
• Glass Packaging Share of Unit Volume by Beverage Type 2005 – 2010
• Glass Packaging Change in Unit Volume by Beverage Type 2006 – 2010
• Paper Packaging Unit Volume by Beverage Type 2005 – 2010
• Paper Packaging Share of Unit Volume by Beverage Type 2005 – 2010
• Paper Packaging Change in Unit Volume by Beverage Type 2006 – 2010
2. U.S. CARBONATED SOFT DRINK PACKAGING
Carbonated Soft Drink Packaging
• Overview
• Package Sizes
• Secondary Packaging
Exhibits
• Carbonated Soft Drink Packaging Volume 1975 – 2010
• Carbonated Soft Drink Packaging Share of Volume 1975 – 2010
• Carbonated Soft Drink Packaging Change in Volume 1985 – 2010
• Carbonated Soft Drink Packaging Volume by Size and Type 2005 – 2010
• Carbonated Soft Drink Packaging Share of Volume by Size and Type 2005 – 2010
• Carbonated Soft Drink Packaging Change in Volume by Size and Type 2006 – 2010
• Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2005 – 2010
3. U.S. BEER PACKAGING
Beer Packaging
• Overview
• Container Types
• Secondary Packaging
Exhibits
• Beer Packaging Volume by Container Type 1980 – 2010
• Beer Packaging Share by Container Type 1980 – 2010
• Beer Packaging Growth by Container Type 1981 – 2010
• Beer Packaging Estimated Dollar Shares by Secondary Package Type 2010
4. U.S. BOTTLED WATER PACKAGING
Bottled Water Packaging
• Overview
• Domestic Sparkling Water
• Domestic Non-Sparkling Water
Exhibits
• Bottled Water Packaging Unit Volume by Material 2005 – 2010
• Bottled Water Packaging Share of Unit Volume by Material 2005 – 2010
• Bottled Water Packaging Change in Unit Volume by Material 2006 – 2010
• Domestic Sparkling Water Unit Volume by Material and Size 2005 – 2010
• Domestic Sparkling Water Share of Unit Volume by Material and Size 2005 – 2010
• Domestic Sparkling Water Change in Unit Volume by Material and Size 2006 – 2010
• Domestic Non-Sparkling Water Packaging Volume by Material and Size 2005 – 2010
• Domestic Non-Sparkling Water Packaging Share of Unit Volume by Material and Size 2005 – 2010
• Domestic Non-Sparkling Water Packaging Change in Unit Volume by Material and Size 2006 – 2010
5. U.S. WINE AND DISTILLED SPIRITS PACKAGING
Distilled Spirits Packaging
• Overview
• Package Sizes
Domestic Wine Packaging
• Overview
• Package Sizes
Exhibits
• Distilled Spirits Packaging Unit Volume and Growth 1981 – 2010
• Distilled Spirits Packaging Estimated Unit Volume by Size 1981 – 2010
• Distilled Spirits Packaging Estimated Share of Unit Volume by Size 1981 – 2010
• Distilled Spirits Packaging Estimated Change in Unit Volume by Size 1982 – 2010
• Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2010
• Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2010
• Domestic Wine and Wine Cooler Packaging Glass Unit Sales and Growth 1979 – 2010
• Domestic Wine Packaging Glass Unit Volume by Size 1979 – 2010
• Domestic Wine Packaging Share of Glass Unit Volume by Size 1979 – 2010
• Domestic Wine Packaging Change in Glass Unit Volume by Size 1980 – 2010
6. U.S. FRUIT BEVERAGE PACKAGING
Fruit Beverage Packaging
• Overview
Frozen Concentrate Fruit Juice Packaging
• Overview
Chilled, Ready-to-Serve Fruit Juice Packaging
• Overview
• Package Sizes
Shelf-Stable Fruit Juice Packaging
• Overview
• Package Sizes
Shelf-Stable Fruit Drink Packaging
• Overview
• Package Sizes
Chilled, Ready-to-Serve Fruit Drink Packaging
• Overview
Frozen Concentrate Fruit Drink Packaging
• Overview
Exhibits
• Frozen Concentrate Fruit Juice Unit Volume by Size of Can 1991 – 2010
• Frozen Concentrate Fruit Juice Share of Unit Volume by Size of Can 1991 – 2010
• Frozen Concentrate Fruit Juice Change in Unit Volume by Size of Can 1992 – 2010
• Chilled, Ready-to-Serve Fruit Juice Unit Volume by Container Size 2005 – 2010
• Chilled, Ready-to-Serve Fruit Juice Share of Unit Volume by Container Size 2005 – 2010
• Chilled, Ready-to-Serve Fruit Juice Change in Unit Volume by Container Size 2006 – 2010
• Shelf-Stable Fruit Juice Unit Volume by Container Size 2005 – 2010
• Shelf-Stable Fruit Juice Share of Unit Volume by Container Size 2005 – 2010
• Shelf-Stable Fruit Juice Change in Unit Volume by Container Size 2006 – 2010
• Shelf-Stable Fruit Drinks Unit Volume by Container Size 2005 – 2010
• Shelf-Stable Fruit Drinks Share of Unit Volume by Container Size 2005 – 2010
• Shelf-Stable Fruit Drinks Change in Unit Volume by Container Size 2006 – 2010
• Chilled, Ready-to-Serve Fruit Drinks Unit Volume by Container Type 1991 – 2010
• Chilled, Ready-to-Serve Fruit Drinks Share of Unit Volume by Container Type 1991 – 2010
• Chilled, Ready-to-Serve Fruit Drinks Change in Unit Volume by Container Type 1992 – 2010
• Frozen Concentrate Fruit Drinks Unit Volume by Size of Can 1991 – 2010
• Frozen Concentrate Fruit Drinks Share of Unit Volume by Size of Can 1991 – 2010
• Frozen Concentrate Fruit Drinks Change in Unit Volume by Size of Can 1992 – 2010
7. U.S. READY-TO-DRINK COFFEE PACKAGING
RTD Coffee Packaging
• Overview
Exhibits
• RTD Coffee Packaging Unit Volume by Type 1993 – 2010
• RTD Coffee Packaging Share of Unit Volume by Type 1993 – 2010
• RTD Coffee Packaging Change in Unit Volume by Type 1994 – 2010
8. U.S. TEA PACKAGING
Tea Packaging
• Overview
Exhibits
• Tea Packaging Unit Volume by Type 2005 – 2010
• Tea Packaging Share of Unit Volume by Type 2005 – 2010
• Tea Packaging Change in Unit Volume by Type 2006 – 2010
9. U.S. MILK PACKAGING
Milk Packaging
• Overview
Exhibits
• Milk Packaging Unit Volume by Type 2005 – 2010
• Milk Packaging Share of Unit Volume by Type 2005 – 2010
• Milk Packaging Change in Unit Volume by Type 2006 – 2010
10. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING
Sports Beverage Packaging
• Overview
• Package Sizes
Energy Drink Packaging
• Overview
• Package Sizes
Exhibits
• Sports Beverage Packaging Unit Volume by Size 2005 – 2010
• Sports Beverage Packaging Share of Unit Volume by Size 2005 – 2010
• Sports Beverage Packaging Change in Unit Volume by Size 2006 – 2010
• Energy Drink Packaging Unit Volume by Size 1997 – 2010
• Energy Drink Packaging Share of Unit Volume by Size 1997 – 2010
• Energy Drink Packaging Change in Unit Volume by Size 1998 – 2010
11. THE LEADING BEVERAGE PACKAGING COMPANIES
Beverage Package Manufacturing
• Overview
ALCOA
• Overview
• History
• Products and Services
• Financial
AMCOR
• Overview
• History
• Products and Services
• Financial
BALL CORPORATION
• Overview
• History
• Products and Services
• Financial
CONSTAR INTERNATIONAL, INC.
• Overview
• History
• Products and Services
• Financial
CROWN HOLDINGS, INC.
• Overview
• History
• Products and Services
• Financial
EASTMAN CHEMICAL COMPANY
• Overview
• History
• Products and Services
• Financial
GRAHAM PACKAGING COMPANY
• Overview
• History
• Products and Services
• Financial
INTERNATIONAL PAPER
• Overview
• History
• Products and Services
• Financial
MEADWESTVACO CORPORATION
• Overview
• History
• Products and Services
• Financial
MOSSI & GHISOLFI GROUP
• Overview
• History
• Products and Services
• Financial
NOVELIS
• Overview
• History
• Products and Services
• Financial
O-I
• Overview
• History
• Products and Services
• Financial
REXAM PLC
• Overview
• History
• Products and Services
• Financial
RIO TINTO ALCAN
• Overview
• History
• Products and Services
• Financial
WELLMAN, INC.
• Overview
• History
• Products and Services
• Financial
12. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET
The Projected National Beverage Packaging Market
• Overview
• Unit Volume
• The Cost Environment
• The Technology Environment
The Project Beverage Packaging Market by Type
• Cans
• Plastic
• Glass
• Paper
The Projected Beverage Packaging Market by Category
• Overview
Exhibits
Projected Beverage Packaging Market Unit Volume by Material Type 2010 – 2015
Projected Beverage Packaging Market Share of Unit Volume by Material Type 2010 – 2015
Projected Beverage Packaging Market Compound Annual Growth by Material Type 2010 – 2015
Projected Can Packaging Unit Volume by Beverage Type 2010 – 2015
Projected Can Packaging Share of Unit Volume by Beverage Type 2010 – 2015
Projected Can Packaging Compound Annual Growth by Beverage Type2010 – 2015
Projected Plastic Packaging Unit Volume by Beverage Type 2010 – 2015
Projected Plastic Packaging Share of Unit Volume by Beverage Type 2010 – 2015
Projected Plastic Packaging Compound Annual Growth by Beverage Type 2010 – 2015
Projected Glass Packaging Unit Volume by Beverage Type 2010 – 2015
Projected Glass Packaging Share of Unit Volume by Beverage Type 2010 – 2015
Projected Glass Packaging Compound Annual Growth by Beverage Type 2010 – 2015
Projected Paper Packaging Unit Volume by Beverage Type 2010 – 2015
Projected Paper Packaging Share of Unit Volume by Beverage Type 2010 – 2015
Projected Paper Packaging Compound Annual Growth by Beverage Type 2010 – 2015
Projected Beverage Packaging Market Unit Volume by Beverage Type 2010 – 2015
Projected Beverage Packaging Market Share of Unit Volume by Beverage Type 2010 – 2015
Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2010 – 2015

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Related research categories

By sector: Packaging, General drinks

By market: United States (in North America)