2010 Bottled Water in the U.S.
Report description
A BRAND NEW AGE.
Beverage Marketing's definitive report on the second largest beverage category by volume considers every aspect of this changing category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more. NEW IN 2010: Now includes a chapter on home and office delivery.
Beverage Marketing's definitive report on the second largest beverage category by volume considers every aspect of this changing category and its competitive circumstances. Its detailed analysis covers regional and state markets as well as packaging, distribution, advertising, demographics and more. NEW IN 2010: Now includes a chapter on home and office delivery.
Table of contents
1. THE U.S. BOTTLED WATER MARKETThe Global Bottled Water Market
The National Bottled Water Market
• Overview
• Volume
• Per Capita Consumption
• Volume by Segment
• Wholesale Dollar Sales
• Prices
• Seasonality
Recent Trends in the Bottled Water Market
Exhibits
• Global Bottled Water Market Consumption and Annual Change 1996 – 2009
• U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1976 – 2009
• U.S. Bottled Water Market Non-Sparkling, Sparkling & Import Gallonage 1976 – 2009
• U.S. Bottled Water Market Gallonage by Segment 1976 – 2009
• U.S. Bottled Water Market Share of Gallonage by Segment 1976 – 2009
• U.S. Bottled Water Market Change in Gallonage by Segment 1977 – 2009
• U.S. Bottled Water Market Estimated Wholesale Dollars 1984 – 2009
• U.S. Bottled Water Market Estimated Share of Wholesale Dollars 1984 – 2009
• U.S. Bottled Water Market Change in Wholesale Dollars 1985 – 2009
• U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2009
• U.S. Bottled Water Market Quarterly Volume Shares by Segment 2009
2. THE REGIONAL AND STATE BOTTLED WATER MARKETS
Regional Bottled Water Markets
• Overview
• Non-Sparkling Water
• Sparkling Water
• Per Capita Consumption
State Bottled Water Markets
• Overview
• The Leading States
• Per Capita Consumption
Exhibits
• U.S. Bottled Water Market Gallonage by Region 2004 – 2009
• U.S. Bottled Water Market Share of Gallonage by Region 2004 – 2009
• U.S. Bottled Water Market Change in Gallonage by Region 2005 – 2009
• U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2004 – 2009
• U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009
• U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009
• U.S. Sparkling Bottled Water Market Gallonage by Region 2004 – 2009
• U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2004 – 2009
• U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2005 – 2009
• U.S. Bottled Water Market Per Capita Consumption by Region 2004 – 2009
• U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009
• U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2004 – 2009
• U.S. Bottled Water Market Estimated Gallonage by Leading States 2004 – 2009
• U.S. Bottled Water Market Share of Gallonage by Leading States 2004 – 2009
• U.S. Bottled Water Market Change in Gallonage by Leading States 2005 – 2009
• U.S. Bottled Water Market Per Capita Consumption of Leading States 2004 – 2009
3. THE HOD WATER MARKET
Home- and Office-Delivered Bottled Water
• Overview
• Leading Companies and Brands
• Number of Coolers
Exhibits
• The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2004 – 2009
• The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2004 – 2009
• The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2005 – 2009
• The Leading HOD Bottled Water Companies Estimated Water Only Volume 2004 – 2009
• The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2004 – 2009
• The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2005 – 2009
• The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2004 – 2009
• The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2004 – 2009
• The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2005 – 2009
• U.S. Water Cooler Market Millions of Units in Operation 1990 – 2009
4. THE IMPORTED BOTTLED WATER MARKET
Imported Bottled Water
• Overview
• Volume
Volume of Imports by Origin
• Regions of Origin
• Countries of Origin
Value of Imports by Origin
• Regions of Origin
• Countries of Origin
• Dollars Per Gallon
Imported Volume by Type
• Imported Sparkling and Non-Sparkling Water
Exhibits
• Imported Bottled Water Market Gallonage, Sales and Growth 1977 – 2009
• Imported Bottled Water Market Gallonage by Region 2004 – 2009
• Imported Bottled Water Market Share by Region 2004 – 2009
• Imported Bottled Water Market Change by Region 2005 – 2009
• Leading Imported Water Countries Gallonage 2004 – 2009
• Leading Imported Water Countries Share 2004 – 2009
• Leading Imported Water Countries Gallonage Growth 2005 – 2009
• Imported Bottled Water Market Dollar Value by Region 2004 – 2009
• Imported Bottled Water Market Dollar Share by Region 2004 – 2009
• Imported Bottled Water Market Dollar Growth by Region 2005 – 2009
• Leading Imported Water Countries Dollar Value 2004 – 2009
• Leading Imported Water Countries Share of Dollar Value 2004 – 2009
• Leading Imported Water Countries Change in Dollar Value 2005 – 2009
• Leading Imported Water Countries Dollars Per Gallon 2004 – 2009
• Imported Bottled Water Market Volume by Type 1994 – 2009
• Imported Bottled Water Market Share of Imports by Type 1994 – 2009
• Imported Bottled Water Market Growth by Type 1995 – 2009
5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
Bottled Water Volume by Distribution Channel
Non-Sparkling Volume by Distribution Channel
Domestic Sparkling Volume by Distribution Channel
Imported Volume by Distribution Channel
Off-Premise Retail Non-Sparkling Share by Outlet
Bottled Water Dollar Sales by Distribution Channel
Bottled Water Dollar Sales by Channel & Water Type
Bottled Water Sales Average Price Per Gallon
• Non-Sparkling
• Domestic Sparkling
• Imports
• Percentage on Feature and Display
• Average Price in Supermarkets
Exhibits
• U.S. Bottled Water Market Volume by Type of Distribution 2004 – 2009
• U.S. Bottled Water Market Share by Type of Distribution 2004 – 2009
• U.S. Bottled Water Market Growth by Type of Distribution 2005 – 2009
• U.S. Bottled Water Market Gallonage by Water Type and Distribution 1999 – 2009
• U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 1999 – 2009
• U.S. Bottled Water Market Growth by Water Type and Distribution 2000 – 2009
• Estimated Retail (Off-Premise) Non-Carbonated Bottled Water Share by Channel 2004 – 2009
• U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2004 – 2009
• U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2004 – 2009
• U.S. Bottled Water Market Dollar Growth by Type of Distribution 2005 – 2009
• U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009
• U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 1999 – 2009
• U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2000 – 2009
• U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 1999 – 2009
• U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2000 – 2009
• U.S. Bottled Water Market Percent by Type on Feature and Display in Grocery Stores 2006 – 2009
• U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2004 – 2009
6. BOTTLED WATER PACKAGING
Bottled Water Packaging Developments
Non-Sparkling Volume by Container Type
Non-Sparkling Volume by Container Size and Channel
Sparkling Volume by Container Type
Exhibits
• Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2004 – 2009
• Domestic Non-Sparkling and Sparkling Water Share by Container Material 2004 – 2009
• Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2005 – 2009
• Domestic Non-Sparkling Water Volume by Container Material 2004 – 2009
• Domestic Non-Sparkling Water Share by Container Material 2004 – 2009
• Domestic Non-Sparkling Water Growth by Container Material 2005 – 2009
• Domestic Non-Sparkling Water Volume by Container Size 2004 – 2009
• Domestic Non-Sparkling Water Share by Container Size 2004 – 2009
• Domestic Non-Sparkling Water Growth by Container Size 2005 – 2009
• Domestic Sparkling Water Volume by Container Material 2004 – 2009
• Domestic Sparkling Water Share by Container Material 2004 – 2009
• Domestic Sparkling Water Growth by Container Material 2005 – 2009
7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
The Leading Companies and Their Brands
Nestlé Waters North America, Inc.
• Poland Spring
• Arrowhead
• Deer Park
• Ozarka
• Zephyrhills
• Ice Mountain
• Nestlé Pure Life
• Perrier
• Calistoga
• Re-source
PepsiCo, Inc.
• Aquafina
• Ethos
Coca-Cola Company
• Dasani
• Aquarius Spring
DS Waters Enterprises
• McKesson Brands
• Suntory Brands
Danone Waters of America
• Evian
CG Roxane LLC
• Alpine Spring
Culligan International
Dr Pepper Snapple Group, Inc.
Crystal Rock
Glacier Water Services, Inc.
The PET Water Market
The Leading Imported Bottled Water Brands
• Evian
• Fiji
• San Pellegrino
• Perrier
• Volvic
• Acqua Panna
• Apollinaris
• Voss
• Iceland Spring
The Leading Bottled Water Brands by Channel
Exhibits
• Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2004 – 2009
• Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2004 – 2009
• Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2005 – 2009
• Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2004 – 2009
• Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2004 – 2009
• Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2005 – 2009
• Leading Bottled Water Brands Dollar Sales 2004 – 2009
• Leading Bottled Water Brands Share of Dollar Sales 2004 – 2009
• Leading Bottled Water Brands Change in Dollar Sales 2005 – 2009
• PET Water Market in the U.S. Volume Share by Company 2004 – 2009
• The Leading Imported Water Brands Estimated Volume 2004 – 2009
• The Leading Imported Water Brands Volume Growth 2005 – 2009
• The Leading Retail PET Brands In Grocery Stores by Volume 2009
• The Leading Retail PET Brands In Drug Stores by Volume 2009
• The Leading Sparkling Water Brands In Grocery Stores by Volume 2009
• The Leading Sparkling Water Brands In Drug Stores by Volume 2009
• The Leading Distilled Water Brands In Grocery Stores by Volume 2009
• The Leading Distilled Water Brands In Drug Stores by Volume 2009
8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
Club Soda and Seltzer Water
• Overview
• Volume
Club Soda and Seltzer Water Companies and Brands
• Overview
• Vintage
• Canada Dry
• Schweppes
• Seagram
Exhibits
• Club Soda/Seltzer Estimated Volume 2004 – 2009
• Club Soda/Seltzer Estimated Volume Share 2004 – 2009
• Club Soda/Seltzer Estimated Volume Growth 2005 – 2009
• Club Soda/Seltzer Estimated Volume by Brand 2004 – 2009
• Club Soda/Seltzer Estimated Share by Brand 2004 – 2009
• Club Soda/Seltzer Estimated Growth by Brand 2005 – 2009
9. BOTTLED WATER BY SOURCE
Purified and Spring Water
• Overview
• Volume
Exhibits
• Retail PET Bottled Water Volume by Source 2000 – 2009
• Retail PET Bottled Water Share by Source 2000 – 2009
• Retail PET Bottled Water Growth by Source 2001 – 2009
10. BOTTLED WATER ADVERTISING EXPENDITURES
Bottled Water Advertising
• Overview
• Domestic Brands
• Imported Brands
Bottled Water Advertising by Media
Exhibits
• U.S. Bottled Water Market Advertising Expenditures 1979 – 2009
• U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2009
• Imported Bottled Water Advertising Expenditures 1979 – 2009
• Leading Domestic Brands by Advertising Expenditures 2004 – 2009
• Leading Domestic Brands by Share of Advertising Expenditures 2004 – 2009
• Leading Domestic Brands Change in Advertising Expenditures 2005 – 2009
• Leading Imported Brands by Advertising Expenditures 2004 – 2009
• Leading Imported Brands by Share of Advertising Expenditures 2004 – 2009
• Leading Imported Brands Change in Advertising Expenditures 2005 – 2009
• Estimated Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009
• Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2004 – 2009
• Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2005 – 2009
11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
Users of Bottled Waters in the U.S.
• Overview
• Comparative Demographics of Bottled Water Brands
Exhibits
Demographics of the Bottled Water Consumer 2009
Demographics of the Poland Spring Consumer 2009
Demographics of the Evian Consumer 2009
Demographics of the Aquafina Consumer 2009
Demographics of the Dasani Consumer 2009
12. THE PROJECTED U.S. BOTTLED WATER MARKET
The Projected National Bottled Water Market
• Overview
• Per Capita Consumption
• Volume by Segments
• Volume by Distribution Channels
• Sparkling and Imported Waters
Exhibits
• Projected U.S. Bottled Water Market Volume 1976 – 2014
• Projected U.S. Bottled Water Market Compound Annual Growth 1981 – 2014
• Projected U.S. Bottled Water Market Per Capita Consumption 1985 – 2014
• Projected U.S. Bottled Water Market Volume by Segment 2009 – 2014
• Projected U.S. Bottled Water Market Volume Share by Segment 2009 – 2014
• Projected U.S. Bottled Water Market Compound Annual Growth by Segment 2009 – 2014
• Projected U.S. Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014
• Projected U.S. Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014
• Projected Domestic Non-Sparkling Bottled Water Market Volume and Share by Distribution Channel 2009 – 2014
• Projected Domestic Non-Sparkling Bottled Water Market Compound Annual Growth by Distribution Channel 2009 – 2014
• Projected Domestic Sparkling and Imported Bottled Water Volume and Share 2004 – 2014
• Projected Domestic Sparkling and Imported Bottled Water Compound Annual Growth 2009 – 2014





