10 Key Trends in Food, Nutrition & Health 2013

Published: January 2013

Publisher: New Nutrition Business

Product ref: 158277

Pages: 87

Format: PDF

Delivery: Immediate download

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Price: $ 395.00

Report description

How do you tell the difference between a trend and a fad?
Where is the best place to put your money – and why?
Published every year since 1996, our 10 Key Trends is the only trends analysis that enables you to answer these questions with confidence. That’s because our methodology, shown in the report in our unique Trend Diamond, ensures that all the angles of a trend are weighed up – from science through to consumer needs.

All year long we monitor a mass of data from developments in science through to consumer research and supermarket sales figures.

We analyse this to work out what’s truly important, and what’s not. That’s why companies around the world use 10 Key Trends to formulate their strategy and innovation plans.

This year, for the first time, we show the Trend Diamond that we use to analyse the strengths and weaknesses of each trend. And in addition, we plot the product lifecycle for each trend.

These tools are powerful infographics that enable you and your colleagues to clearly see what’s happening with each trend and what direction it’s going in

Table of contents

10 Key Trends in Food, Nutrition & Health 2013
Key Trend 1: Naturality – “the direction people want to go in”
Key Trend 2: Energy – a new golden era?
Key Trend 3: Fruits & vegetables
Key Trend 4: Dairy
Key Trend 5: Seniors
Key Trend 6: Healthy snacking
Key Trend 7: Packaging and premiumisation
Key Trend 8: Digestive health
Key Trend 9: Weight management
Key Trend 10: Immunity

Micro Trend 1: Free-from, the consumer-led trend
Micro Trend 2: Our best ideas are often Asian ones
Micro Trend 3: Good grains
Micro Trend 4: Diabetes
Micro Trend 5: Movement
Micro Trend 6: Sports nutrition
Micro Trend 7: Kids
Micro Trend 8: New channels to the consumer

CHARTS

Chart 1: The Trend Diamond – what does it mean?
Chart 2: New Nutrition Business Key Trends & Micro Trends 2013
Chart 3: The nutritional product life cycle – where the trends sit
Chart 4: The Naturality Trend Diamond
Chart 5: Presumed benefits of naturalness
Chart 6: The Naturality nutritional product life cycle – where the trends sit
Chart 7: The Energy Trend Diamond
Chart 8: The Energy nutritional product life cycle – where the trends sit
Chart 9: Energy drinks are premium-priced but daily dose energy shots are super-premium
Chart 10: The Fruit & Vegetable Trend Diamond
Chart 11: The Fruit & Vegetable nutritional product life cycle – where the trends sit
Chart 12: The Dairy Trend Diamond
Chart 13: The Dairy nutritional product life cycle – where the trends sit
Chart 14: The Senior Trend Diamond
Chart 15: The Senior nutritional product life cycle – where the trends sit
Chart 16: Seniors: ageing populations are here now – even in Asia-Pacific
Chart 17: The Healthy Snacking Trend Diamond
Chart 18: The Healthy Snacking nutritional product life cycle – where the trends sit
Chart 19: The Packaging and premiumisation nutritional product life cycle – where the trends sit
Chart 20: Growth markets in health are all premium or super-premium
Chart 21: The Digestive Health Trend Diamond
Chart 22: The Digestive Health nutritional product life cycle – where the trends sit
Chart 23: The Weight Management Trend Diamond
Chart 24: The Weight Management nutritional product life cycle – where the trends sit
Chart 25: The Immunity Trend Diamond
Chart 26: The Immunity nutritional product life cycle – where the trends sit
Chart 27: The Gluten-free Trend Diamond
Chart 28: Gluten-free growing from a niche thanks to self-diagnosers
Chart 29: The importance of self diagnosers to the free-from market
Chart 30: Kombucha – a high-growth market
Chart 31: The Diabetes Trend Diamond
Chart 32: The Sports Nutrition Trend Diamond
Chart 33: The Sports Nutrition nutritional product life cycle – where the trends sit

Price: $ 395.00

Related research categories

By sector: Trends, Health (in Soft drinks)