Market research

Brand Loyalty in Lager

This report delivers detailed analysis of the brand repertoire of lager shoppers in the UK. It will enable you to profile lager shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of. It also examines the key drivers of brand choice and loyalty among different lager shoppers, and relates differences in these to their influence on brand repertoire.

Published Aug 2010 - ($ 3052.30)

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