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Global rum insights - market forecasts, product innovation and consumer tre
Global rum sales amounted to 141.8m nine-litre cases in 2015, a decline of 0.8% over 2014 levels, but not too far off the +0.6% compound annual growth rate (CAGR) seen between 2010 and 2015. On the plus side, while the segment profile for rum is not necessarily as attractive as some other categories, it does have several major advantages, above all its versatility.This report strategically reviews the global rum category, providing future insights into what the sector has to do to grow over the coming years...
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just-drinks' market research store has the latest published drinks trade reports, most of which are ready for immediate download. New reports available include global wine production forecasts (including sparkling wines and Champagne), data on the sales growth within Spirits categories (such as Vodka, Whiskey, Tequila, premixes / RTDS), business information on the international Beer and Cider sectors (including premium strength), profiles of the top Soft Drinks group companies (e.g. Coca-Cola) complete with SWOT analysis and reviews of their marketing and packaging strategies, and Bottled Water and Juice category reports.