September 2010 Management Briefing - Innovation in the Drinks Industry
This month's management briefing for just-drinks' members looks in depth at how innovation is benefiting the drinks industry around the world.
Drinks companies, both alcoholic and non-alcoholic, have targeted their efforts at the developing markets of the world in recent years. Not only has the trend reaped rewards in terms of sales, but multinationals have been introduced to drinks types and flavours that are new to them.
A little healthy competition can drive innovation – and often pays off for those who think outside the box. The beverage industry is no exception, and drinks industry awards continue to recognise some of the industry’s most creative ideas.
The present difficult economic conditions in Europe, North America and Japan are not hugely encouraging for promoting innovation or for the spending of large sums of money on research by drinks manufacturers. It may be a little different for leading brands such as GlaxoSmithKline (GSK), Coca-Cola, and Pepsi, but even these are changing their approach.
The global carbonated soft drinks market is not the most obvious sector to go seeking innovation in. But as a new report published by just-drinks argues, flavour innovation is expected to be a major driver within the global carbonated beverages market, as consumers demand greater variety in their drinks.
- When BRIC markets go horribly wrong
- What's coming up in spirits in 2017? - Comment
- Remy Cointreau's YTD performance - Focus
- Remy Cointreau's bellwether Q3 - analysis
- What's coming up in beer in 2017? - Comment
- Diageo closes spirits e-commerce portal in UK
- A-B InBev acquires Spain's Cervezas La Virgen
- Home entertaining offers drinks opp's - Diageo
- AB InBev targets South Africa with redundancy plan
- Pernod Ricard gives Beefeater 24 packaging revamp
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits
- Global Cognac insights - market forecasts, product innovation and consumer trends