October 2003 management briefing

The UK represents France’s biggest export market by value, and the second-biggest by volume. Despite recent reverses at the hands of Australia, French wine continues to have a dominant role in both the UK Off-Trade and On-Trade. This report is based on a comprehensive online survey of UK wine drinking habits conducted in August 2003. The 30-question survey asked respondents to detail their wine drinking habits, wine purchasing behaviour and attitudes to wine in general.

BRIEFING: Who Drinks French Wine in the UK 2003-04

1 October 2003

The UK represents France’s biggest export market by value, and the second-biggest by volume. Despite recent reverses at the hands of Australia, French wine continues to have a dominant role in both the UK Off-Trade and On-Trade. This report is based on a comprehensive online survey of UK wine drinking habits conducted in August 2003. The 30-question survey asked respondents to detail their wine drinking habits, wine purchasing behaviour and attitudes to wine in general.

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October 2003 management briefing

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