November 2009 management briefingIn the last 12 months, just-drinks has had unprecedented access to some of the leading players in the beverage industry. This briefing collects all of these interviews - including the CEO of Diageo and the chief marketing officer of The Coca-Cola Company - in one place. In all, 15 of the world's most influential drinks players discuss their business strategies against the backdrop of one of the most tumultuous 12 months in recent history.