May 2007 management briefing

This month's briefing, is the latest edition of the hugely successful 'Power 100' produced by Intangible Business. The report once again ranks the world's 100 most powerful spirits & wine brands. Compiled by a leading panel of experts, the tables make interesting reading, especially if you're marketing one of the brands featured, with the brands being 'scored' on 'hard' and 'soft' measures including share of market, brand growth, brand awareness and relevancy.

BRIEFING: The Power 100 – the world’s most powerful spirits and wine brands

21 May 2007

This month's briefing, is the latest edition of the hugely successful 'Power 100' produced by Intangible Business. The report once again ranks the world's 100 most powerful spirits & wine brands. Compiled by a leading panel of experts, the tables make interesting reading, especially if you're marketing one of the brands featured, with the brands being 'scored' on 'hard' and 'soft' measures including share of market, brand growth, brand awareness and relevancy.

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May 2007 management briefing

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