May 2003 management briefing

The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport’s Stolichnaya, although the majority of its sales are domestic, and Diageo’s Smirnoff which is the world’s leading international vodka brand as well as the world’s number two international brand behind Bacardi.

BRIEFING: The Global Market for Vodka

1 May 2003

The vodka category continues to thrive throughout the world led by the Russian Company Sojuzplodimport’s Stolichnaya, although the majority of its sales are domestic, and Diageo’s Smirnoff which is the world’s leading international vodka brand as well as the world’s number two international brand behind Bacardi.