March 2012 Management Briefing - Rebranding in the Drinks Industry

March 2012 Management Briefing - Rebranding in the Drinks Industry

This month's management briefing looks at one of the toughtest areas in our - or any other - industry: The rebrand. In this four part-briefing, Richard Woodard looks in depth at all aspects of the mine-riddled process.

Rebranding in the Drinks Industry - Part I - When and How to Rebrand

14 March 2012

This month's management briefing looks at one of the toughtest areas in our - or any other - industry: The rebrand. In this four part-briefing, Richard Woodard looks in depth at all aspects of the mine-riddled process. Here, in part one, he looks at when the time is right to rebrand, and how to go about it.

Rebranding in the Drinks Industry - Part II - Rebranding: The Wider Context

14 March 2012

In part two of this month's four-part just-drinks management briefing, Richard Woodard continues to cast his eye over the rebranding process. What are the effects of a rebrand, and how broadly are those effects felt?

Rebranding in the Drinks Industry - Part III - Rebranding Case Studies

14 March 2012

It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.

Rebranding in the Drinks Industry - Part IV - Interview: Plymouth Gin

14 March 2012

Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard's Plymouth Gin brand, a product that recently underwent a considerable rebrand.

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March 2012 Management Briefing - Rebranding in the Drinks Industry

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