July/August 2011 Management Briefing - Social Media

Social Media – Part I: The Landscape from Facebook to Twitter

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. Part one of the briefing outlines the social media landscape, including the leading websites. Jonathan Thomas reports.

Social Media – Part II: Its Influence on Business and Driver of Online Advertising

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In part two, Jonathan Thomas looks at how business as a whole is using the likes of Facebook and Twitter, and how social media is playing a role in driving the growth of online advertising worldwide.

Social Media - Part III: PepsiCo, Unilever Aim to Connect with Consumers

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.

Social Media in the Food and Drinks Industry

26 July 2011

Social media is playing an increasing role in the marketing strategies of food and drinks manufacturers around the world. This all-new report from just-drinks gives you a complete analysis of how social media is being used within the global food and drinks industries. The report is a must-have for anyone interested in social media and future trends in marketing.