July/August 2011 Management Briefing - Social Media

July/August 2011 Management Briefing - Social Media

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks.

Social Media – Part I: The Landscape from Facebook to Twitter

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. Part one of the briefing outlines the social media landscape, including the leading websites. Jonathan Thomas reports.

Social Media – Part II: Its Influence on Business and Driver of Online Advertising

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In part two, Jonathan Thomas looks at how business as a whole is using the likes of Facebook and Twitter, and how social media is playing a role in driving the growth of online advertising worldwide.

Social Media - Part III: PepsiCo, Unilever Aim to Connect with Consumers

26 July 2011

Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.

1 January 1900

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July/August 2011 Management Briefing - Social Media

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