This month's briefing has been written following the success of the first magnificent seven briefing published by just-drinks in July 2006. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. We offer insight and perspective on drinks trends currently influencing manufacturers, retailers and consumers in the global marketplace.