July 2006 management briefing

It has been identified that seven key trends are making their mark on the drinks industry, offering huge potential, and significance to today's drinks industry executive. The "magnificent seven" trends: health, convenience, premium and indulgence, exclusivity, ethics, bespoke and 'free from' are already stirring interest within the global drinks industry, and just-drinks believes that due to a combination of micro and macro drivers, these trends are set to explode over the next six years.

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