To round off this month's management briefing on the retail landscape for drinks, we have a wealth of data for you to enjoy.

This table shows the percentage of alcohol sold, by market sector, within different drinks categories in England and Wales in 2009. The figures show that beer was the only drinks category that performed better in the on-trade (55%) than the off-trade (45%).

On Off Trade NHS

Source: NHS Scotland

This table further breaks down the off-trade alcohol market in England and Wales in 2009, showing which category subtypes performed better in the off-trade. Table wine dominated, with 38% of the off-trade market. 

On Off Trade 2 NHS

Source: NHS Scotland

This table, from the Britvic Soft Drinks Report 2011, puts the UK's on-trade soft drinks market in context with alcoholic beverages: although beer took the top-spot for on-trade sales in the UK in 2010, soft drinks overtook wine, cider, Champagne and more, and actually posted an increase in on-trade sales (0.9%), while most alcoholic beverage categories continued to see a decline in on-trade sales. 

On Trade Soft Drinks

Source: Britvic

This data from Nielsen shows a 7% increase in sales for impulse channels in the UK in 2010, suggesting that the future remains bright for convenience stores in the country.

Take Home Channel

Source: Britvic

This table breaks down the performance of different non-alcoholic drinks in UK impulse outlets in 2010. Cola was the biggest selling category in convenience stores in the UK in 2010, with GBP411m (US$658.2m) in sales, followed by energy drinks at GBP353.8m.

Impulse Sub Categories

Source: Britvic

This chart illustrates quarterly numbers for on-trade versus off-trade sales of beer in the UK in 2010: on-trade sales of beer were in the negatives for each quarter, finishing the year at -7.8%. Off-trade sales saw growth in the first two quarters and negative volume changes in the second two quarters, but managed to finish the year in a much better state than on-trade, with only a -1.3% change. 

UK Quarterly Beer barometer 2010

Source: British Beer & Pub Association

These figures, which look at the average per-capita consumption by regulation classification in the US from 1991-2006, show that, after breaking US states down by level of control of their alcoholic beverage markets, there is no clear evidence that regulating liquor at the retail level affects consumption. 

Controlled Markets US

Source: Commonwealth Foundation for Public Policy Alternatives

The Brewers of Europe Beer Statistics 2010 break down on-trade versus off-trade sales in each country across Europe. Although most countries have seen decreasing on-trade sales since 2003, the decreases, for the most part, have not been major.

Brewers of Europe stats

Source: Brewers of Europe

In 2009, about 27m hectolitres of spirit drinks were sold in the EU27, with about 73% of this total volume bought in supermarkets and other off-trade retail outlets. This chart shows the value in billion euros for on-trade versus off-trade in the region in 2009.

On Off Trade CEPS

Source: The European Spirits Organisation (CEPS)

This table shows the rising demand in the UK for sports and energy drinks between 2004 and 2010 – one of the biggest selling sub-categories in convenience stores.

Energy Drinks UK

Source: British Soft Drinks Association

These figures from the Scotch Whisky Association show, that despite the economic downturn in recent years, the production of Scotch whisky has continued to rise, proving that even if consumers aren’t drinking in the on-trade, they are, at least, still drinking. 

Scotch Whisky Production

Source: Scotch Whisky Association

Functional drinks, energy drinks and ready to drink teas are all showing signs of growth globally.

General markets Just Drinks Data

Source: Euromonitor International

Scotch whisky is growing in popularity in most emerging markets.

Scotch Whiskey Markets

Source: Scotch Whisky Association

Growth is expected in the Canadian beverage niche markets – especially functional bottled water

Canada Data

Source: Euromonitor International