September 2010 Management Briefing - Innovation in the Drinks Industry – Part I
By International News Services | 7 September 2010
Drinks companies, both alcoholic and non-alcoholic, have targeted their efforts at the developing markets of the world in recent years. Not only has the trend reaped rewards in terms of sales, but multinationals have been introduced to drinks types and flavours that are new to them.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Drinks companies, both alcoholic and non-alcoholic, have targeted their efforts at the developing markets of the world in recent years. Not only has the trend reaped rewards in terms of sales, but multinationals have been introduced to drinks types and flavours that are new to them.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Britvic brings PepsiCo's SoBe energy to UK
Britvic is to launch PepsiCo's SoBe Pure Rush energy drink range in the UK.
US: Coca-Cola Enterprises better equipped than Britvic for rising costs
Coca-Cola Enterprises (CCE) is better protected against rising commodity costs in Europe than UK soft drinks firm Britvic, analysts have said.
Focus - CAGNY 2011: PepsiCo hails Wimm-Bill-Dann "slam dunk"
PepsiCo has used the CAGNY investment conference in Florida to emphasise the benefits of its acquisition of Russian dairy business Wimm-Bill-Dann, with one executive labelling the deal a "slam dunk".
Market research related to this article
Soft Drinks - Global Group of Eight (G8) Industry Guide
Datamonitor's Soft Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia ...
Fruit/vegetable Juice - China
Juice drinks containing fruit pulp are not a new concept in China, but re becoming more popular, with more manufacturers incorporating fruit pulp in their products in 2010. For example, PepsiCo launched Tropicana Xianguoli in mid-2009, and trade sour...
