Rebranding in the Drinks Industry - Part III - Rebranding Case Studies

By Richard Woodard | 14 March 2012

It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.

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It's case study time in this month's management briefing. In this, the penultimate part of Richard Woodard's look at rebranding, we see the right - and the wrong - way to do it.

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