Rebranding in the Drinks Industry - Part I - When and How to Rebrand
This month's management briefing looks at one of the toughtest areas in our - or any other - industry: The rebrand. In this four part-briefing, Richard Woodard looks in depth at all aspects of the mine-riddled process. Here, in part one, he looks at when the time is right to rebrand, and how to go about it.
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