Rebranding in the Drinks Industry - Part IV - Interview: Plymouth Gin
By Richard Woodard | 14 March 2012
Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard's Plymouth Gin brand, a product that recently underwent a considerable rebrand.
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Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard's Plymouth Gin brand, a product that recently underwent a considerable rebrand.
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